What are the promotion methods of APP?

1. Recommend location resources for free

When it comes to free resources in the app store, people may think that they can't get them or don't have them at all. In fact, there are always free resources in the app store. In addition to some commercial resources, the app store will reserve some free resources for excellent applications. After all, app store also needs to accumulate users and user experience. Not all of them are charged, which will affect the user experience, but whether you can obtain these resources depends on your method. I once got to know one of their software editors through business in a certain market, and then the editor recommended the app I promoted several times, which brought tens of thousands of traffic. Therefore, if you want to get these resources in the app store, you need to communicate more. After all, people who master resources will give them to the people they know best.

2. Online resources for new products in the App Store

What's new in the app store? Of course, there may also be TV shops, pad shops and smart watch shops. At the initial stage of launch, the new product line is the most lacking in resources. The newly launched website is short of website resources, the newly launched bookstore is short of book resources, the newly launched news station is short of news resources, and the newly launched app store is definitely short of application resources. At this time, we will vote for what we like and recommend our app, because any new app is launched. At the same time, the newly launched products will import huge traffic, which is also one of the opportunities we can't give up. For example, when a TV store just goes online, it will definitely import traffic from the mobile phone store. At this time, you will be the first to adapt to the new product and take the lead. In the future, when your app gets a large number of users in the TV store, you can also cut into the mobile phone store. This curve can also be used to save the app. After all, when your app is small, you are in a weak position. Coupled with the tight funds, you and the local cp of the mobile phone shop can't afford it. Therefore, this way of curve saving app is also a good way.

3. Online support resources for new applications in the 3.App Store

Although some resources in the app store are used for commercialization, there are also some supporting resources for new applications, such as Android market. There are new applications and game areas on the home page, and other markets also have these resources. At this time, it is necessary to make good use of these resources, carefully communicate with docking personnel about specific needs, do a good job in product icon design and copywriting optimization, monitor the download volume and user comments in time, and strive to get the best download volume in the latest position.

4. Active resources of 4.app store

Every holiday in the app store will have some activities or topics, such as Valentine's Day, National Day and Labor Day. At this time, if your app happens to encounter this topic, you must be the first to rush in, because a new topic has just been launched, and store editors will face the problem of app screening. In addition to some common ones, there must be some reserved places, which are free of charge. You must seize this opportunity and post it first. At the same time, the app store will also engage in some holiday activities, such as the application of treasure scanning code red envelope activities and 360 store free traffic activities. These activities are the key promotion targets of the app store, and they will invest in other promotional resources outside the app store, such as posters, light boxes and other offline resources. This resource is also a very good opportunity for an app.

5.App Store version and partner resources

The app store will be revised after a period of operation. Although the number of such revisions is relatively small, new resources will occasionally appear, such as adding new columns, optimizing icons and introductions, and increasing the recommended position of secondary pages. Especially now that the industry is changing rapidly, these resources are also good. The other piece is the resources of partners. Some app stores will cooperate with mobile phone manufacturers and mobile phone chip manufacturers. For example, when I met Intel who cooperated with an app store, there were many recommended location resources. At this time, the app store will give some high-quality resources to the partners. If you know this partner and can meet each other's requirements, you can also get these resources through the partners in the app store.

The five points mentioned above are all encountered in my personal promotion experience. I have obtained these free resources in many places. Therefore, my advice to you is not to stay in the office every day for promotion. Colleagues can't measure you, nor can the boss. The real quantity is "external". Sitting at home will not lose resources. We should keep in touch with people in these stores and keep good relations. Be wary of arrogance. After all, others don't owe you. As long as you have more contacts and a good relationship, many resources will naturally come, because everyone will only give good opportunities to their familiar friends, not strangers.