Yuxi industrial and commercial registration: Four Secrets for the Survival of Start-ups.

66% of start-ups can survive two years, less than 50% can survive four years, and many of them are just struggling and struggling. The author gives his own thoughts and opinions from the perspectives of authority, culture, positioning and problem solving, which is believed to be of certain reference value to start-ups

66% of start-ups can survive two years, less than 50% can survive four years, and many of them are just struggling and struggling. Although the figures are not optimistic, new start-ups still emerge every year. I also have my own company. I have thought about what makes outstanding enterprises stand out. How did companies like Amazon and Oracle Bone Inscriptions survive and keep growing during the economic downturn? What distinguishes them from many start-ups? After carefully observing and studying some companies, I realize that there are four obvious factors that make these companies become the dominant players and keep growing.

1 authoritative

If you want to start a business, you need to influence others, and having authority is a good way. People will respect authority, professional knowledge and diplomas, just as people will respect people wearing white coats and police uniforms. But people won't respect you just because you say you have authority. You have to be able to show your authority. Affymetrix's vision is that after you walk into the doctor's office, the doctor can give you a diagnosis plan within 30 minutes (as if it were designed for your genetic blueprint). If this company doesn't have enough professional knowledge in this industry, they can't do it (there are quite a few doctors in the field of life sciences in their leadership).

But startups are also challenging authority and trying to change the status quo. This is why many start-ups are now led by megalomaniacs, who believe that their products will change the world. If you are such a person, please understand that this kind of self-confidence (plus a little humility) is very important, because others will scratch their heads, hit you, ignore you and call you crazy when they see your product or business model. Remember, in the face of resistance, you should be able to make difficult decisions and resist negative voices. You should believe in your product and believe that what you believe is correct, even if others say you are wrong. In other words, you should have authority.

2. Culture

Culture is the most important intangible asset for your success. If your culture can unite many employees and support you under any circumstances, you are almost unstoppable. In my opinion, excellent culture can also help you make better decisions. But how do you get this culture? First, it comes from you and your personality. Here are some suggestions from the 50 best employers that can help you build and maintain a culture that enables your startup to survive and develop.

You should personally interview and select the top 45 employees in your company, and then you should further interview everyone who will manage others in the future.

Let employees become independent individuals.

Spend some time on each new employee, not necessarily a lot, 20 minutes is enough. Then you should follow up every two or three weeks to see what changes have taken place.

Remember the names of every employee.

Learn to say thank you.

During the induction training for new employees, you should personally explain the company's strategy and mission.

Hold at least four company-wide meetings every year to emphasize the company's strategy and mission.

Give employees opportunities for exercise and entertainment.

Whenever there is important news that affects the company, or when you go out to attend a meeting or meet an important customer, please inform employees of the new progress through email or internal blog.

Show them that you are a team member and are willing to help in any work, whether it is taking out the garbage or planning a company picnic. If employees are required to work overtime, you should also be present.

Consider allowing employees to work from home 2-3 days a week.

Don't miss the company's party or activity, and host it every time.

Spend less on your favorite furniture and other allowances, such as airplane seats.

Provide lunch for employees free of charge.

If something goes wrong, you have to take responsibility. When something good happens, praise your team. Never blame them or praise yourself.

When you create a culture in which people think that they are not only part of a team, but also part of a family, your strategy and mission will be easier to achieve, and you can succeed without fighting with everyone.

Step 3: Location

Do you know the position of your brand in the market? If you don't know, you can determine your position through your unique proposal (USP). Your USP will tell your target customers what you do and how you are different from your competitors. The following six questions will help you create your USP:

What are the three major benefits you give your customers?

How can you be different?

Can you solve performance gaps or customer problems?

Can you provide evidence for any of your statements?

Can you compress your USP into a clear, concise and convincing sentence?

Can you cash your USP?

After answering the above questions, you can start to put USP into all your promotional materials.

Step 4 solve the problem

To survive, the most important thing is to be able to solve a practical demand for customers. But just solving the problem is not enough. For example, usually when you look at a product, you will see something very specific, such as design or technology. It is important that you can realize that these things exist for only one purpose, that is, to solve customers' problems. So you have to look through the surface and see that the existence of a problem gives the product a long-term opportunity. In addition, some companies choose some problems that customers don't care about at all, and eventually fail. Excellent companies and products choose to solve the right problems.

conclusion

If you only look at the numbers, you will find that the chances of starting a business are not great. But if you study and adopt the obvious characteristics and practices of some successful enterprises, you can really improve your chances of winning. What other factors can help young enterprises survive?