Is it illegal to promote platform drainage?

Platform drainage promotion may be illegal. If the actor drains and promotes others' platforms without consent and infringes on others' rights, he shall bear the tort liability of stopping the infringement, removing obstacles and eliminating dangers. If the actor has a cooperative relationship with the platform, it is legal to promote it on someone else's platform.

First, the common platform push flow mode

1. paid advertisement

Bidding advertisements, information flow advertisements, short video advertisements, friends circle advertisements, and WeChat official account advertisements are all efficient ways to promote drainage.

2. Peer push each other

You can enter the circle of big coffee like a big coffee, establish contact with many peers, and push and drain each other with these peers. Common ways to push each other include friends pushing each other, communities pushing each other, and WeChat official accounts pushing each other.

Shoot a short video

You can shoot your own workflow and product display into short videos, and promote drainage through short video platforms to obtain customers.

4. Question and answer drainage

Through Zhihu, Baidu Know, Headline Q&A and other question-and-answer platforms, find the questions with high page views and few questions, and reply to your excellent answers for promotion.

5. Be self-media

Baijiahao, Sohu, Penguin, headlines are all ok. There are many media platforms that can write creative and original content. If it is not completely original, you can integrate peer content and create your own personal brand.

6. Promotion platform

Advertising network, promotion network, promotion forum and product network can all be used, and all kinds of website promotion platforms can publish your promotion information. For example, you can come to China Promotion Network for free promotion to enhance your product exposure.

Second, the significance of platform drainage

Platform drainage is a new website optimization model in the era of network economy. After registering on the platform, users can form contact with "friends" who are also registered around them. Users subscribe to the information they need, and merchants promote their websites and pages by providing the information they need, thus realizing peer-to-peer communication.

legal ground

People's Republic of China (PRC) Civil Code

Article 166 Where an actor causes damage to the civil rights and interests of others, regardless of whether the actor is at fault or not, if the law stipulates that he should bear tort liability, such provisions shall prevail.

Article 167 Where an infringement endangers the personal and property safety of others, the infringed party has the right to demand the infringer to bear the tort liability of stopping the infringement, removing the obstruction and eliminating the danger.