Why is POP MART hot?

The reason why POP MART is popular is that POP MART has a unique IP. Different from other toys, POP MART is an IP-based company dedicated to building itself into the world's leading trend culture and entertainment company.

In 20 15, POP MART began to do subtraction and transformed into fashion toys. In 20 17, it focused on IP and built its own powerful IP library. POP MART has 85 IPs, including proprietary IP 12, exclusive IP22 and non-exclusive IP5 1.

The product of POP MART is located in IP, and the product matrix is divided into four parts: blind box, manual, BJD and derivative. Four product matrices are distributed in four price ranges, attracting users with different price preferences and harvesting all kinds of people with the long tail effect.

The ecological environment of POP MART fire is:

1, membership plan &; Wan Chao Community &; Cultural activities create a high-viscosity fan community: POP MART has created an unprecedented high-viscosity fan community with its membership system, trend play community and ip, giving young people the cultural value of trend toys. This is the core value of POP MART, and it is also an insurmountable moat of competition for the trend toy industry in the short term.

2. Offline retail stores+robot shops+online channels+wholesale to create the strongest sales network circle: the popularity of POP MART is related to its strong sales channels. Among many fashion toys, its appearance scene and exposure rate are extremely high. Offline retail stores, robot shops, online e-commerce channels, and many wholesalers purchase goods to create the strongest toy sales network circle.