Brand culture of Cadillac

In 1990s, Cadillac was once again regarded as leading the world trend of product quality, and won the Banrich Award with 1990. Cadillac was the first automobile manufacturer to win the Banridge Prize, and the first to keep this honor forever in 1997. 1992, the newly designed El dorado and Seville were welcomed all over the world. Seville also won many awards. A year later, Cadillac's Polaris system took automobile engine technology to a higher level. Polaris system, with its powerful power and advanced technology with artistic expression, allows Cadillac drivers to fully experience what is efficiency, power, control and safety. 1993, fleetwood was redesigned to keep the tradition of Cadillac. 1996, the power output of Polaris engine reached 300 HP in DeVille sports car, Eldorado station wagon and Seville STS. In the new product year of 1997, Cadillac added the safety technology of stable control to the above three models. In addition, Cadillac redesigned DeVille to provide more comfortable, luxurious and comfortable equipment. All DeVille are equipped with side airbags. Catera, another luxury car of Cadillac, was also launched at this time. Throughout the 20th century, this innovative car company proudly maintained their tradition and brought safety, artistic and technological innovation to the world through each new car.

Some people say that the car is the product of the combination of high technology and art, which is why it is not as boring as a textbook and has a large number of fans all over the world. Just as young people in China are proud of owning a "Dakai" as a wedding car when they get married, they are actually enjoying the unique aristocratic temperament of "Dakai" (although they may not know it), and this temperament comes entirely from Cadillac's profound century-old accumulation. The theory of automobile culture may refer to the origin behind every automobile brand. Just as the history of Cadillac is a witness to the development of science and technology and art, Cadillac still maintains its traditional concept in the new millennium. Both the north american auto show at the beginning of the year and the Geneva Motor Show in the spring showed the combination of cutting-edge technology and its artistic concept. Therefore, we may have reason to believe that Cadillac will go further with its unique noble temperament. Cadillac 194 1 models show excellent performance and comfortable environment everywhere. They introduced the air conditioning mechanism and fuel tank hidden under the left taillight for the first time. Because of the war,1February 1942, Cadillac stopped the production of its civilian cars and turned to military production. Within 55 days, tanks with two Cadillac V8 engines were driven out of the Detroit factory. Other war products they produce include engine parts of V 12 Allison aircraft, M-8 howitzers and 1944 M-24 light tanks. Even General MacArthur's chariot uses Cadillac 75 series.

After the war, Cadillac was able to provide the world with higher standards of products again. 1949, Cadillac launched a modern V8 engine with high compression ratio and portability. This engine has the characteristics of smaller size, lighter weight and higher combustion efficiency, making Cadillac the fastest and most magnificent model in the United States. In the 1950s, some classic Cadillac cars rolled off the assembly line. 1950 In June, the famous Fortune magazine conducted a survey among its readers. The topic is: What kind of car will you buy? Cadillac occupied the forefront of the survey and became the most valuable brand in luxury cars. Cadillac 1952 celebrated its 50th anniversary with a series of gold models. As the standard equipment of vehicles, the power steering device has also been officially launched. 1953, Cadillac introduced El dorado as its first postwar version. This is a great car with special equipment including leather interior, chrome wheels and radio. El dorado cost $7,750, which was sky-high at that time, but it was also a very worthwhile investment. Can great works of art be measured by money? 1954 the design of El dorado's front bumper is named after a TV star. In addition, four electric seats were introduced that year. 1959 Cadillac is the last version of the design principle of jet engine aircraft. This makes it very memorable, and the US Postal Service issued a commemorative stamp at 1996.

20 16 10 Cadillac models will double.

According to Reuters, Cadillac, a luxury brand owned by General Motors, will take the ELR plug-in hybrid car as a pilot next year, and plans to launch more new cars in the future. It is estimated that by 2065,438+06, there will be 65,438+00 models, nearly doubling the current number of models.

When discussing with suppliers, two GM insiders revealed that Cadillac has determined the future product expansion plan. By 20 16, the number of cars and crossover /SUV models under the brand will reach 16, including a flagship car, a small SUV and a small car competing with BMW 1 series. Cadillac executives did not discuss future product planning, but admitted that its lineup of cars, crossovers and SUVs will expand.

Cadillac is one of the few luxury brands whose sales in the United States declined last year. After it fell to Honda Acura, it ranked fourth in the luxury car sales list.

In order to change the status quo, Cadillac will accelerate the release of new cars, focusing on markets such as China. In 20 14, Cadillac ELR will also be listed in China. The company's executives believe that China consumers prefer large cars. (20 1 1 June11,Shanghai) The rainstorm did not dampen the enthusiasm of fans and the media. The 14th Shanghai International Film Festival was grandly unveiled at the Shanghai Grand Theatre on a rainy night. Among the fans' expectations and cheers, there are Oscar-winning actress susan sarandon, entertainment and media tycoon Murdoch and his wife Wendi Deng, well-known directors John Woo, Xiaogang Feng and Zhang Guoli, red carpet darlings Fan Bingbing, Li Bingbing and Lin Chi-ling, Power Film Emperor, Jiang, Xu Fan, Chen Kun, 17 Shanghai International Television Festival, and Deng Chaohe, who made his first appearance after marriage. The Asian Newcomer Award judges and more than 300 domestic and foreign star guests, such as popular stars, Tsuki Satoshi, Han Geng, Lin Ruimeng, Jiang, and Irene, all dressed up to attend, and the Asian Newcomer Award jury led by Japanese director Ji Jun Iwai, And barry levinson, who won the Oscar for Best Director for Rain Man, and christopher hampton, all members of the Golden Goblet Awards jury, Yoichi Sai, Chen Yingxiong, Paz Vega, Wang Quanan and Zhang Jingchu, made the red carpet at the opening ceremony of the Shanghai International Film Festival worthy of the reputation of "the first red carpet in Asia".

When susan sarandon, Xiaogang Feng, Xu Fan, Fan Bingbing, Li Bingbing, Gianna Jun, Chen Kun, Lin Chi-ling, Deng Chao, Sun Li and other internationally renowned stars, as well as Thai popular idols Bie and Pong, stepped onto the red carpet one after another, the scene immediately set off waves of climax. Cadillac, a century-old luxury brand famous for its automobile industry, became the official partner and designated star car of Shanghai International Film Festival for the second time. When celebrities and guest judges from all walks of life drove into the opening ceremony and appeared on the red carpet in the exclusive car of Cadillac SLS Saiwei, the spotlight of the media, the screams of fans and the demeanor of celebrities greeted Shanghai tonight and made it a city that never sleeps. Cadillac logo is a concentrated expression of its spiritual connotation. The famous Corolla shield is taken from the family emblem of Anthony Cadillac. It is a typical symbol of nobility, which not only shows the courage and honor of the founder of Detroit, but also symbolizes its leading position in the automobile industry. The name Cadillac was chosen to pay tribute to Anthony Mens Cadillac, a French royal aristocrat, explorer and founder of Detroit, USA. Trademark graphics are mainly composed of crowns and shields. The crown symbolizes the coat of arms of Cadillac family, and the seven pearls on the crown indicate the royal aristocratic lineage. The shield symbolizes the bravery and good fighting of Cadillac army.

Cadillac trademark is the crest pattern of "crown" and "shield" used by Cadillac family in ancient religious wars. The seven pearls on the "Crown" indicate that the Cadillac family is of royal aristocratic descent, that is, the Cadillac family is a nobleman. "Shield" symbolizes that Cadillac army is a brave and invincible warrior. The "shield" is divided into four parts by two dark brown stripes. There are two crossed brown sticks in the second half and the second half, indicating that the Crusaders are chivalrous in the distant battlefield. There are three black birds in the first and fourth halves, and the two halves are divided into two by a black stick. Three identical birds are separated, two on the top and one on the bottom. According to the custom at that time, if three birds appeared at the same time (that is, trinity), a bird without legs and mouth was sacred. These birds also show brave and enthusiastic Christian soldiers and wisdom, wealth, clever mind and perfect moral quality. The color in the "shield" also has profound meaning. They represent marriage, land and harvest respectively. For example, red indicates courage and boldness; Silver represents marriage, purity, fraternity and virtue; Yellow represents harvest and wealth; Blue represents innovation and exploration; Black stands for land.

Since the birth of Cadillac logo, the design of its corolla and shield has been constantly changing in different periods, as many as 30 times in a hundred years. At the beginning of this century, Cadillac once again carried out a series of refreshing innovations on the logo, and the Corolla shield logo once again bore the brunt. The new logo is bright in color and sharp in outline, and the overall background is platinum, while Corolla retains the original color: gold and pure black are in harmony, symbolizing wisdom and wealth; The shield consists of simple squares of different colors: red symbolizes courage in action, silver represents purity, kindness, virtue and abundance, and blue represents chivalry. The new logo once again outlines the classic, noble and breakthrough spirit of Cadillac brand.