Where to collect the data of the glory of the king's marketing strategy?

1, the glory of the king is the product of the rapid development of the Internet. With the rapid development of the Internet, the speed of information transmission is getting faster and faster. At the same time, more and more young people are active on the Internet, and these young people are the marketing targets that the king needs.

2. Wang turned his attention to TV variety show. In this era, no young man can guarantee that he has not seen several TV dramas or variety shows. Therefore, the glory of the king began to sponsor variety shows, especially those that meet young people's appetites, such as the TV series "You are My Glory" filmed last year.

3, it is full of many elements of the king, so that young people are attracted by the plot, and many people pay attention to the game of the king, thus attracting a large wave of young people, especially girls, to promote themselves and attract more players into the pit.

4. the glory of the king is an interactive game in which many people are online at the same time. You can play games with friends around you. In the game, players can also become friends with other players and find tacit partners to play games with.

5. Intimacy is the most direct expression of friendship in the game. These values need to be increased by playing games with friends or giving props to each other. When it reaches a certain value, intimacy can be established in the game. Every holiday in the glory of the king will also have various activities. You can get gifts by participating in games with friends, so that players can experience different holiday atmosphere and feel the fun of games and socializing.

6. That's it. There are a variety of player interaction mechanisms, allowing players to share fun with friends while enjoying the game, and at the same time meet new friends, which is why the glory of the king is favored by people.

7. Advertising: the glory of the king related studios design products related to traditional culture. Such as posters, game skins, and related hand-made, and promote products in the form of urban LED screens and advertising pop-ups to promote traditional culture.

8. Advertising placement: Traditional advertising is a very common marketing method. the glory of the king placed interval advertisements during the Tencent NBA Finals, targeting the main audience of the game as men, effectively expanding the spread of the game with the help of the NBA. In addition, the glory of the king also placed advertisements on social platforms such as Weibo and Xiaohongshu, constantly expanding the influence of the game.

9. Packaging Accessories: the glory of the king MAC (a well-known cosmetic brand) and the glory of the king packaging accessories launched a series of beauty products. Similarities: positioning the audience of products, the audience is mainly women, the cooperation and linkage involved in beauty products are enhanced, and the glory of the king's influence among women.