What about the opening of Gaochun Gucheng Lake Crab Festival?

On the morning of September 23rd, the 17th China Gaochun Gucheng Lake Crab Festival kicked off in Gaochun Gucheng Lake Water Slow City. This year's Crab Festival will last until 165438+ 10, and a series of activities will be arranged around crab industry, leisure tourism, business investment, culture and sports, such as Gaochun parent-child crab tour, crab king crab competition, Gaochun taste crab feast, slowest marathon and so on. Wang Jianye, director of the Tourism Bureau of Gaochun District, said that Gaochun District has achieved great changes from obscurity to fame by virtue of the golden signboard of Gucheng Lake Crab and the characteristic business card of the international slow city. After years of ecological persistence and characteristic shaping, Gaochun plans to build a "mountain slow city" in the east, a "middle slow city" and a "water slow city" in the west, so as to create flowers in spring, water in summer and food in autumn as a whole.

? Take measures to broaden sales channels and meet the peak season of crab sales.

This year's opening ceremony is different from previous years. On the big screen, the sales scenes of crabs in Hangzhou, Xi 'an and Gaochun were shown, which showed the spectacular scenes of logistics distribution, distribution and trading of crabs in Gucheng Lake entering the three markets, and made some people present have a more intuitive understanding and feeling of the supply and marketing situation of crabs in Gucheng Lake, which is favored by various markets. In recent years, in order to change the existing market layout and open up a new sales situation, Gaochun Gucheng Lake Crab has paid more and more attention to cross-regional linkage direct supply sales.

In order to welcome the upcoming crab sales season, before the opening of the crab festival, the organizing Committee of Gucheng Lake Crab Festival also held a special promotion in Xi 'an. Crabs from Gucheng Lake landed in Xi 'an Anzhi, breaking through the barriers of eating habits between regions. According to Gan Xiaohui, deputy head of Gaochun District, the daily shipment of crabs sent to An market during the peak period has reached 1.5 thousand Jin, which shows its popularity. This not only objectively affected the diet structure of local residents, but also marked the successful development of new markets in northwest China for crabs in Gucheng Lake.

In order to further broaden the sales channels and ensure the smooth supply and marketing channels of crabs in Gucheng Lake in the peak season, Gaochun Supply and Marketing Headquarters and the Bureau of Commerce and other relevant departments organized local crab marketing associations and large distributors to connect with key cities such as Suzhou, Wuxi and Changzhou to expand the scale of crab sales. In order to ensure the freshness and logistics speed of "Gucheng Lake" hairy crabs to the greatest extent, relevant departments also actively promoted the cooperation between "Nanjing Pavilion" and "SF Express" and launched the first cold chain direct wiring from Nanjing to Shenzhen. At the same time, it also launched crab festival information with Suning.cn, JD.COM Mall, Amazon and other e-commerce platforms, actively expanded online sales channels, and further enhanced the visibility and influence of Gucheng Lake crab brand.

Merchants gathered at the investment promotion meeting to sign major projects.

The annual crab festival is not only a grand event for crab appreciation, but also an important opportunity for Gaochun to attract investment. Before the opening ceremony of this year's Crab Festival, Gaochun District Bureau of Commerce held an investment environment promotion meeting in Shanghai, focusing on eight investment promotion projects. In addition, on the afternoon of the opening ceremony, Gaochun Gucheng Lake Crab Festival investment environment promotion and major project centralized signing meeting was held at Wujiazui Hotel in Gaochun. According to the person in charge of the Gaochun District Bureau of Commerce, "The opening ceremony of the 17th China Gaochun Gucheng Lake Crab Festival attracted nearly 200 merchants, and 26 projects were signed in the afternoon, including 2 foreign-funded projects and 24 domestic-funded projects, with a total investment of 23.96 billion yuan."

According to reports, during the whole crab festival, in addition to this signing and Shanghai promotion meeting, there are also special investment fairs in Shenzhen and Beijing. Through TV commercials, pictures and texts, PPT, etc. The investment promotion meeting will focus on Gaochun's investment environment and characteristic town projects such as location, transportation, ecological characteristics, cultural heritage, industrial facilities and industrial policies, and sign projects to test the investment promotion achievements of this year's "Investment Promotion and Project Construction Year".