Many car companies have pushed 90-day insurance policies. Is this wave of price cuts over?

As we all know, 2023 is a crucial year for all car companies. It can be expected that the competition will be fierce, but I didn't expect the change to come so quickly. At the beginning of March, Dongfeng Group announced a price cut, which completely detonated the entire automobile industry. Many car companies followed up the price reduction promotion and started a price war.

According to incomplete statistics, more than 40 car companies participated in the "price war", including many luxury brands such as BMW and Mercedes-Benz. This wave of price cuts has a wide range and a large range, which was extremely rare in the previous China auto market.

The scope of the price reduction tide is so large that the war will inevitably burn new energy car companies. In fact, as early as 1 month, because of Tesla's price reduction, most new energy sources have a wave of price reduction promotions, and this time the price reduction of the whole industry is even worse for new power car companies. More and more consumers began to "wait and see with money", and "buy late and enjoy discounts" became the knowledge of some consumers.

Faced with this situation, some car companies with Internet thinking started insurance activities.

The first person to start price protection is Li, who has always been very persistent about price reduction. It promises that users who buy cars from March 1 1 to March 3 1 in 2023 can voluntarily return the difference within 90 days from the date of ordering if the official price of the car is reduced.

After Ideality first announced the insured price, Tengshi, Zero Run, Nezha, Link and other car companies also announced the 90-day insured price for the same period. Then why does everyone choose 90 days instead of 80 days or 100 days? This time is very intriguing.

The deadline for most car insurance companies is March 3 1, so the 90-day insurance period ends on July 1 at the latest when the new emission standard "National Sixth B" is officially implemented.

Most car companies that choose to end the warranty period at this time point want to wait and see the specific market trend before making price adjustments. Does the wave of price cuts mean the end?

In Bian Xiao's view, this is not entirely correct. Judging from the current specific market situation, the price reduction tide will not simply last for three months. Especially for the new power car companies, the impact of fuel car price reduction on the new energy market is only one aspect. More importantly, the price of lithium carbonate, the raw material of the battery, has dropped, leading to a drop in the price of the battery. Therefore, there is a great possibility of price reduction after the price protection period.

At present, the insurance policy of car companies is more about safeguarding their own interests, using insurance to stabilize consumers' price perception, dispelling the mood of holding money and waiting to see, and guiding them to continue buying cars at this stage.

Secondly, insuring the price can also reduce the probability of consumers' rights protection, avoid the large-scale car owners' rights protection incident similar to Tesla some time ago, and protect their brand reputation.

Another point that needs our attention is the word "official" in each insurance announcement. The difference can only be refunded if the official selling price is reduced here. Does this mean that the dealer's price reduction behavior has nothing to do with the government? We don't know.

Write it at the end

The "reserve price" policy introduced by various car companies is indeed a good way to maintain brand image and increase current sales. However, judging from the current market situation, there is a great possibility of price reduction after the 90-day price guarantee period ends. Therefore, Bian Xiao suggested that it is not too late to wait and see at this stage and wait until the price is stable. So, what do you think of the insurance activities of these car companies? Welcome to leave your opinion in the comments section.

This article is from Che Yi 1 Che Meng, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.