Reference of automobile marketing planning scheme

Five references of automobile marketing planning scheme.

With the rapid development of automobile industry, the rapid development of China economy and the popularity of automobile consumers, automobiles have gradually become the main tool for people's daily travel. Here, I bring you the reference of automobile marketing planning scheme. I hope you like it!

Automobile marketing planning scheme reference 1 1. Marketing background

The Expo Center covers an area of 6,000 square meters, with unique conditions and advanced management, and complete post-service and related supporting services such as industry and commerce, taxation, banking, traffic control, etc. It can provide customers with integrated and all-round quality services, making it easy for operators in ancillary industries such as automobiles to operate and avoiding multiple cumbersome procedures. For the majority of automobile and negative film industry operators to provide more perfect; Modern automobile trading places with broad market prospects.

In order to better carry out publicity activities, raise awareness, make _ _ Automobile Expo Center have a higher position in the public mind, create momentum, and the pre-advertising can be carried out reasonably and scientifically; Successfully implemented, entrusted by it, specially arranged to formulate the pre-advertising plan of _ _ Automobile Expo Center.

Second, the market analysis

1. Analysis of market environment advantages

A.__ Automobile Expo Center is located next to _ _ Highway, with criss-crossing roads, railways and other traffic, which is very convenient and fast. The center is centered on _ _, radiating to surrounding towns such as _ _, and the geographical environment is very superior.

B _ _ is called "Xiao _ _", which is the place where most foreign investors concentrate on investing and living. The surrounding towns and villages have developed intensive manufacturing and processing industries. In the next few years, the economy of _ _ will develop rapidly, creating a more favorable economic environment for _ _ automobile exhibition center.

C. With the further economic growth and the gradual improvement of people's living standards, automobiles and their affiliated industries will make a new leap. In the next few years, automobile consumption will be the mainstream consumption of the public, family and personal cars will be more popular, and automobile consumption will be closer to popularization, which will create good market opportunities for the future development of _ _ Automobile Expo Center.

2. Analysis of its own advantages

A. At present, automobile sales in _ _ and its surrounding areas are scattered, and most supporting service facilities are not perfect. _ _ Automobile Expo Center is the first modern automobile trading market in _ _ and its surrounding areas. The completion of the center will attract more customers of automobile and its affiliated industries to pay attention to it and consult and invest, and the market prospect is very broad.

B. It has superior environment, large area, reasonable layout of the whole Expo Center, complete and complete supporting facilities such as large parking lot, exhibition hall and trading hall, and is a comprehensive professional automobile trading market integrating sales, after-sales service and spare parts supply. With high design and good quality, the whole center is the first automobile trading center with advanced equipment and complete functions in _ _ _ and even the whole region.

C. High-quality service, service facilities such as industry and commerce, taxation, traffic control, banking and insurance will enter the office, which will save a lot of cumbersome procedures for automobile transactions and make the whole automobile transaction faster and smoother. Member clubs, information centers and other related supporting facilities are perfect, which can provide customers with high-quality first-class services, provide automobile culture, new car release and on-site promotion activities for automobiles and their affiliated dealers, and are equipped with automobile beauty and decoration projects, making the whole trading center more standardized and integrated.

D.__ Automobile Expo Center has perfect hardware facilities such as communication, language inquiry, digital display, information release and electronic camera, luxurious and elegant decoration, and comfortable and warm business environment.

Third, early market strategy.

1. Focus on market opportunities, conduct extensive publicity, make its advantages deeply rooted in people's hearts, and attract more dealers and manufacturers of automobiles and their affiliated industries to invest.

2. Try to show their strong advantages, foster strengths and avoid weaknesses, and expand their popularity and reputation.

3. Import CIS system (enterprise identification system) as soon as possible to achieve the strategic goal of entering the market.

4. Introduce modern management mode and quality service, establish a good corporate image and improve corporate reputation.

Fourth, the pre-advertising strategy

1. Advertising Positioning

The early advertising positioning should give reasonable consideration to the later advertising planning and the specific implementation of advertising. It is suggested that the supporting service advantages of South Automobile Expo Center should be taken as the advertising positioning.

2. Advertising demand

Take rational advertising appeal as the advertising appeal point, convince people with real facts, and facilitate the operation of advertising in actual operation.

3. Advertising objectives

Strive to combine advertising and other publicity means before opening, so that the South Automobile Expo Center will be deeply rooted in the hearts of the people and occupy a certain position in the market before opening. The target of advertising should be all car dealers, as well as manufacturers and dealers of their spare parts and car beauty decoration. Create a good reputation among them to enhance their own value, thus attracting more customers to consult and invest.

Media analysis of verbs (abbreviation of verb)

A among the numerous advertising media, Dongguan is dominated by TV, newspapers, outdoor, internet and radio. Among them, TV, newspaper and radio advertisements are effective, selective and targeted, and can reach the audience directly. Outdoor advertising works slowly, but it is the easiest to establish a good corporate image.

B in audio advertising media, TV and radio have two languages, Chinese and cantonese, but as far as advertisers are concerned, they don't have much preference for programs in the two languages.

C. Media utilization should follow the overall strategy of advertising, put it in stages, be closer to the target group, simplify communication channels, and effectively use advertising resources.

VI. Timetable for Media Release

Remarks on the delivery time and delivery mode of advertising purpose in media advertising forms.

On February, 20, 2008, Metropolis Daily customized the corporate image advertisement of automobile special issue, leaflets and gift advertisements, which improved the popularity and established a good corporate image. Newspapers are published every other issue.

Construction _ Metropolis Daily _ Automobile Special Issue, June 20_ Daily _ Automobile Special Issue and its own website. Corporate image advertising establishes a good corporate image and expands its influence. Newspapers are published every other issue.

February 20__ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Get praise and enhance word of mouth. Newspapers are put in every other issue, and radio stations are put in twice a day for outdoor advertising.

March, 20__ _ _ _ _ Metropolis Daily Auto Special Issue _ _ Newspaper _ _ Business Daily _ _ TV Station _ _ Three sets of outdoor and radio advertisements, corporate image advertisements and investment promotion advertisements are combined to attract more merchants to consult China Merchants Newspaper once a day, and radio stations will publish outdoor advertisements four times a day.

In April, 20__, the automobile special issue of _ _ Metropolis Daily, automobile special issue of _ _ Daily, commercial newspaper, _ _ TV station, _ _ TV station, _ _ outdoor, radio advertisement, website construction and magazine advertisement were completed. Investment promotion and advertising, soft text operation. Attract more businessmen to visit, consult and invest in newspapers once a day, broadcast four times a day, and advertise magazines and TV twice a day, depending on the actual situation.

Seven. comment

This scheme is the pre-advertising scheme of _ _ Auto Expo Center (20 _ _. 12—20 _ _ 4). If there is something wrong, further communication and deepening are needed in order to strive for perfection. Achieve the desired results.

Automobile marketing planning scheme reference 2

I. Introduction

In the near future, driving will be a life skill that people generally master, and cars will no longer be a symbol of privileged people, but a means of transportation for people to go out. Then when people have a car of their own, they will undoubtedly care a lot. The usual cleaning care and regular beauty maintenance of cars will inevitably become people's daily consumption content.

_ _ In order to enable students to meet the needs of society and have more practical opportunities, our school decided to jointly open a small car beauty shop to build a practical platform for students majoring in automobile marketing to exercise their practical ability.

Second, the market analysis

(a) environmental and market analysis

1, industry analysis

With the rapid development of automobile industry and the rapid popularization of automobile consumption, the automobile will eventually become a means of transportation and enter thousands of households, just like refrigerators and color TVs, becoming a necessity in our lives. With the family and popularization of cars, the life of integrating people and cars has gradually become fashionable. Not only is the concept of car owners deeply rooted in people's hearts, but fashion, individuality and novelty have also become the pursuit goals of car owners.

2. Competition analysis

On the surface, the automobile after-sales service market is very active in various forms, but the essence is mixed, and only a handful of brands are formed. Generally speaking, it is still in a state of chaos. Nowadays, small shops in the automobile service industry are everywhere, and there is no large-scale operation. There is low-price competition between shops and they undermine each other. Serious disorderly management has affected the formation of competitiveness in this field. Most service enterprises in China's automobile aftermarket are scattered, and some chain enterprises are not perfect and mature enough. Moreover, due to its own limitations, it has insufficient control over the overall market and has not formed a large-scale monopoly and national brand.

At present, there are a series of problems in the automobile follow-up service market, mainly because several sub-sectors are still in the stage of disorderly competition: there are many enterprises in the automobile parts industry with different scales and backward market development methods; Management is backward, business model is backward, and some enterprises compete unfairly. Many large enterprises in the automobile maintenance industry have unsatisfactory benefits, but small roadside auto repair shops and quick repair maintenance centers have quietly emerged. At present, the current situation of automobile beauty maintenance industry is that the operation is not standardized, the quality is not guaranteed, and the fees are unreasonable. Most street shops are born without scientific management, technical support and formal purchase channels. The existence and operation of these stores have seriously dampened the enthusiasm of car owners for consumption.

3. Consumer analysis

At present, the automobile follow-up service can no longer meet the high standard requirements of car owners, and many people in the industry have begun to actively explore new ways of industry development. It is a brand store with high brand reputation, good storefront image, standardized operation and strong service awareness; A reputable and reliable automobile beauty maintenance shop. Because, with the change of people's consumption concept and the enhancement of consumption consciousness and self-protection consciousness, people should not only meet the demand of direct consumption, but also meet the demand of psychological consumption to the maximum extent.

(B) swot analysis

Advantages: This car beauty shop is jointly opened by the school for students. The employees are all students of their own school, and the managers are mainly teachers of their own school. In this case, it is conducive to management, discussion and communication, focused and clear relative to the target customers, and easy to promote.

Disadvantages: the geographical location is located in the school, the space is relatively closed, and the radiation range is narrow; The management and service team members are mainly composed of inexperienced teachers and students, lacking development management and technical inspection, and the process of opening a store is also a process of learning and exploring.

Opportunity: At present, the automobile beauty industry has not yet formed a scale, and there is a lot of room for development. Furthermore, we can make full use of the relationship between teachers and students at school, communicate and do business well, thus bringing more new customers and expanding business scope and market share.

Threat: It is an immature industry. Although the prospect is good, our team lacks experience, which is a great challenge for future development.

Third, market positioning.

In addition to the beautiful appearance, the most important thing is that the car can run safely and normally, because if a car beauty shop is developed, we can also join the car inspection and maintenance business, so we hope that in addition to beautifying the car for the riders who come here, we can also test the car safety system for them free of charge. If there is any problem, after we fix it, we can drive on the road safely and steadily. So we named this shop "_ _ car beauty shop".

The rapid development of automobile industry in China shows the strong demand for automobile aftermarket. This demand will become more and more rational with the deepening of people's understanding of cars, and will gradually transform from simple beautification to the demand for additional services. At the same time, the automobile quick repair industry is not mature enough, and the business thinking and concept should be ahead of the demand. Emphasis on quality, service, characteristics and industry differentiation will be the main development trend of this industry.

_ _ The automobile beauty shop has made a thorough analysis and summary of the service industry in the automobile market, and combined with the present situation of the automobile market, it has made a thorough examination from several aspects such as target customers, brands, marketing, products, services, prices and promotions. And provides a traditional backward marketing method different from the traditional one. _ _ The car beauty shop is small but complete, specializing in small but fine, and locking in the car beauty service route with less investment and quick return.

_ _ The target customers of auto beauty shops are the school staff and the owners of the school motorcade. This group has certain cultural quality and taste, and agrees with the traditional culture of China. This group has high requirements for the fineness and perfection of services and products, but is not sensitive to the price. According to the price theory, there are three main factors that affect the pricing of automobile beauty services: cost, demand and competition. Cost is the basic component of beauty service value, which determines the lower limit of beauty service price. If the price is lower than the cost, it will be unprofitable. Market demand affects customers' understanding of the value of beauty services, and then determines the upper limit of the price of beauty services, while market competition conditions adjust the constant fluctuation between the upper and lower limits, and finally determine the market price of beauty services. However, when studying the cost, market supply and demand and competition of beauty service, it must be related to the basic characteristics of service.

However, with the growth of their career and the accumulation of income, they will change from functional consumption to comfortable consumption and become our main consumer.

Fourth, the marketing objectives

Based on the above market analysis, our store is initially designated as a small car beauty shop, and its main target customers are school bus friends and faculty. I hope that after the initial operation, I can have better development, carry out more business, have more customers and make profits in a certain period of time.

In a short time, let all the faculty and staff become our regular customers. On this basis, raise awareness, use old customers to attract new customers, and let _ _ Syracuse owners know and come to our store for consumption.

Automobile marketing planning scheme reference 3

I. Purpose:

Meet the reasonable needs of users, reduce user complaints, improve user satisfaction, ensure that it is not exposed by the media, ensure market stability, and ensure that the "3. 15" consumer rights protection day is _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _.

Second, the activity content:

(a) the investigation and handling of key users:

definition

1) particularity of user background (radio station, newspaper, reporter, etc. ).

2) Users send letters and telegrams directly to news media (radio stations, newspapers, etc.). ).

3) The user complained to the 800 hotline for more than two times due to identity failure (including general failure maintenance), and the problem remains unresolved.

4) Major responsibility events (such as fire and accident). ), but they are not completely handled.

5) Service outlets can't solve technical problems, so call/write to our department for handling.

6) During the warranty period, the number of claims for the same vehicle in a single month is more than 3 times;

7) The same fault that is abnormally damaged during the three-guarantee period is replaced twice or more within two months.

8) The user leaves the car at the service station and refuses to repair it.

range

All Shanghai car users (including Lumei and Jester users).

grade separation

1)aaa users (who have contacted the media or consumer associations and may take exposure or other extreme actions) are regarded as in urgent need of treatment, and the treatment period shall not exceed 5 days;

2)aa users (who make trouble at the issuing service provider, threaten to be exposed, or have certain social background) negotiate and deal with it, and the processing period shall not exceed 3 days;

3)a-level users (who make unreasonable demands, which may lead to the escalation of complaints) are designated as negotiation, stability and appeasement, and the processing period shall not exceed 2 days;

screening

The regional sales and service managers are responsible for the service outlets in their respective jurisdictions, and track and collect the Survey Form for Key Users of Shanghai Automobile reported by outlets (attached). The official document sales and service manager shall report to the regional manager and deputy manager after reviewing the authenticity and validity of the report submitted by the outlets, and report it once before February 25th. Key users appearing after 25th will be reported separately by email on the same day. 

(2) This notice will be included in the daily assessment of service stations. If it fails to report within the time limit, the company will punish it according to the assessment results.

(III) Implementation of after-sales service activities

Service providers must be urged to operate carefully according to the "3. 15" service activity of SAIC Motor (the specific operation shall be carried out according to the service activity notice) to achieve the following objectives:

1) Do a good job in registering users' participation activities and improve the files of end customers.

2) Find key users in advance and handle them in time to prevent user complaints or complaints from escalating.

3) Screen out loyal users and conduct positive publicity.

4) Increase the number of customers for service providers and prevent the loss of users.

(4) Organization of parts and components

1. Check the spare parts inventory of each service outlet for future reference, urge each service outlet to formulate the "3. 15" spare parts guarantee plan, make reasonable spare parts inventory preparation, and ensure that the spare parts of each service outlet are reasonable, complete and sufficient.

2. From March 5 to March 25, the missing parts of key users can be directly transferred from the parts transfer library, and after being signed by the regional assistant or regional manager, the lending procedures can be handled in the parts transfer library.

3. If the spare parts are not available in the spare parts transfer warehouse, immediately contact the local dealer to dismantle the commercial vehicle for maintenance, or call the company for air transportation.

Guaranteed delivery of service outlets:

1)10,000 yuan, the payment for accessories can be delivered from the parts transfer warehouse after being signed by the regional manager and regional assistant, or directly delivered by the company or by air.

2) The payment for accessories within 20,000 yuan can be delivered from the accessory transfer warehouse after being signed by the regional manager, deputy regional manager and regional manager, or directly delivered by the company express.

3) Payment for accessories with a price of more than 20,000 yuan shall be signed by the regional manager, the regional deputy manager and the regional manager, and then signed by Liao, the co-ordinating team leader, and delivered from the parts transfer warehouse, or delivered directly by the company.

March 25th to March 30th, 3 1, and the warranty of the parts before replacement.

(5) Distribution and service network solutions:

To set up "3. 15" special post, personnel list and scheme filing company, the specific requirements are as follows:

1, a 24-hour hotline service system is implemented.

2. Ensure one-time failure resolution rate and pay attention to service attitude.

3. Implement "3. 15" on-site activity supervision and send people to wait.

4. Assist the sales and service manager to visit local media, consumer associations, industry and commerce, quality inspection and other units.

5. Establish key user accounts and establish a crisis early warning mechanism.

6. Mining and checking key users.

7. Establish a return visit mechanism for market users, conduct irregular telephone return visits to key users, and conduct on-site return visits when necessary, and monitor individual users 24 hours a day.

8. Ensure spare parts supply and quality maintenance.

9. Report to the sales service manager in a timely and effective manner as required.

Automobile marketing planning scheme reference 4

Since the car was put on the market in _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Now _ _ cars have reached nearly 8000 in the market.

_ _ City _ _ Investment Development Co., Ltd. officially acted as an agent to sell _ _ brand cars in July. The company invested 2 million yuan to build the standard __4s store, which was formally established on 10/October 26th with a total area of 3,000 square meters. It was the largest __4s store in _ _ area at that time. After one year's operation, the sales volume rose sharply, and occupied the market share of economical cars steadily in _ _.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Our company obtained the exclusive distribution right of _ _ _ automobile series on _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

In the face of fierce competition in the sales market, we should do a good job in service and take service as the foundation of survival. Only real value-added services can enhance the reputation of enterprise products and let products spread through word of mouth until sales are realized. The establishment of __4s shop has enabled _ _ car users to enjoy the quality service of 4s shop standards, but this is far from enough.

The automobile market in China has entered a fierce competition situation, and many merchants of different brands and grades are constantly launching overwhelming advertisements and promotions to compete for customers' attention.

In the face of such competition, our brand should bring forth the old and bring forth the new, seize the "heart" of customers, and carry out more public relations activities with less investment and good results to achieve multiple goals.

I. Market analysis

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ In February, their sales reached a new high, breaking through the mark of 654.38+0 million vehicles. In February, the total sales volume of the automobile market was 1 1438 vehicles, an increase of 2326 vehicles (25.5%) compared with 10. The terminal sales of the company's _ _ _ vehicles reached 78 in June, and increased to 15 1 vehicle in February, up 93.5% year-on-year. In the same period, the competitive models such as Changan Antelope (186-173 =13) increased by 7.5%, and Tianqi Li Xia (20.5%) and so on. The sales volume of more economical cars this month and the sales trend of _ _ _ _ _ _ _ _ _ _ _

Second, customer group analysis

Our company conducted a _ _ user survey on 182 _ _ owners in the database by means of database retrieval, telephone interview, car owners' discussion, etc., in view of factors such as car type, car owners' gender, age, education, occupation, use and whether they have extensive love.

Statistical analysis of the survey results: _ _ As a domestic economical family car with excellent cost performance, its owners are more concentrated in male consumer groups with annual household income of 50-80 thousand and 25-45 years old; Most of the occupations are middle managers, followed by private owners and marketing personnel; Users buy _ _ car owners mainly for rational needs, rather than walking as the dominant, followed by work and business needs. Among them, car owners who have extensive love and often give alms account for the vast majority. Most customers report that they have long wanted to help poor children go to school after their lives are getting richer. They have been forced to devote their love to people around them for a long time, but they have not done this charity, which shows that most car owners are still caring, charitable, enthusiastic about public welfare undertakings and concerned about social development.

_ _ Build a love bridge for millions of caring car owners. Starting from March this year, whoever buys a car will be given a 300 yuan in the name of the owner.

Third, the idea of activity planning.

Our company launched a preferential car purchase activity with the theme of "helping out-of-school children and praying for the safety of car owners".

Children are the future and hope of the motherland. Children who are extremely poor but academically gifted need social support and attention. Take this as the theme and plan activities. On the one hand, give car owners preferential treatment to meet their personal material needs, and at the same time let them contribute their love to the society and meet their higher social needs. From Maslow's theory of human needs, it is more easily accepted by society, and at the same time, it will establish a good social image of automobile brands and companies. On the other hand, it contributes to social education by donating children who are out of school in poverty-stricken areas.

Fourth, the significance of the event.

Through this activity, _ _ brand, _ _ group and _ _ exclusive agent-"_ _" will be hyped up in the news, which will enhance _ _ brand image, expand _ _ company visibility, improve company reputation, and finally promote marketing and after-sales service promotion, thus creating rich social and economic values.

Automobile marketing planning scheme reference 5

I. Overview

Name: _ _ Large-scale Automobile Brand Expo

Theme: Different life, different enjoyment.

Purpose: specialization, branding, internationalization and popularization.

Objective: This auto show focuses on the sales volume, so as to promote the change of consumption environment, show the confidence of revitalizing the local auto industry, and let car lovers come to the scene in person to get close contact with the cars they like and are interested in.

Organizer: _ _ Government, _ _

Organizer: _ _ Company

Co-organizer: _ _ unit

Second, keywords

This auto show will show the development history, classic models and new products of automobile brands. It can be said that this brand launch conference is the highlight of the automobile industry at home and abroad. No matter the exhibition scale, booth design, the number of new cars invested and released in the exhibition, or the number of car samples exhibited as a whole, it fully embodies the characteristics of specialization, branding and internationalization. I believe that this auto show will influence the automobile sales market in _ _ region with its unique influence.

Third, the specific content.

Exhibition time: 20 _ _ _ to 20__ _ _ _.

Location: _ _ _ _ _ _

Participants: representatives of provincial and municipal leaders, exhibitors, our company, employees and visitors.

Invitation methods: electronic invitation and hardcover invitation.

Four. Specific arrangement of exhibition activities

1, pre-exhibition arrangement

1), make internal arrangements before the activity starts. In addition to the internal staff, we should also hire professional car interpreters outside, so that exhibitors can give professional explanations on the products on display.

2) Arrange protection measures in advance to ensure the safety of the exhibition car, especially in the luxury car area. It is necessary to control the number of people.

3) Prepare small gifts to thank the exhibitors for their support, and ensure the quantity and exquisite packaging of the gifts.

2. Arrangements during the exhibition

_ Morning opening ceremony, leaders' speeches, song and dance performances, and some auto shows (on the test track).

From the afternoon of _ to _, exhibitors will show and sell, and visitors will visit by themselves.

_ _ _ closing ceremony in the morning, leaders' speeches, song and dance performances, sales statistics reports and congratulations from exhibitors.

_ Clean the venue in the afternoon.

3. Post-exhibition treatment

1). Make sure that the exhibition vehicles leave after all the spectators leave.

2) Inform the exhibitors of the scheduled departure time of each product in advance. The time must be staggered, and the departure order must be arranged in strict accordance with the location of the exhibition area.

3) After the vehicle leaves safely, let the exhibitors sign for confirmation in time to avoid confusion.

4) The exhibitor appreciation meeting will be held on _ _. Confirm the number of participants and the number of gifts.

Verb (abbreviation for verb) working group and division of labor

Responsible for contacting all kinds of media to participate in the publicity and activity follow-up of auto show;

Investment promotion activities, contact exhibitors;

Etiquette team, front desk, narrator, performance team, security personnel, car model, internal personnel related matters;

Logistical support and medical personnel;

Liquidity and crisis management need special personnel to follow up.

Marketing planning scheme of intransitive verbs

1, network marketing: with the help of popular video websites, insert advertisements before video playback to promote exhibition websites.

2. Media marketing: Make extensive publicity through TV advertisements and bus advertisements, attract more people to visit with the help of famous luxury cars participating in the exhibition, and invite professional journalists to report on this exhibition.

3. Graphic marketing: large posters are hung outside the International Expo Center, and balloons create a fiery atmosphere in the exhibition hall.