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On April 18, 2023, at 8: 00 in the morning, we walked into the 8.2 exhibition hall of Shanghai Auto Show, and we could see that the Ford brand had piled up a "mountain" on its booth, and a new car that had not yet appeared stood on the mountain.

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-such a straightforward expression is better than countless slogans that beat around the bush.

Looking around the booth, there are many star products of Ford brand off-road family. Their arrival points out the operation strategy of Ford China in China this year: inviting China consumers to "explore together and be wild together".

To this end, Ford changed the original press conference of sitting in the same place, leaders speaking and experts explaining to the form of live show, paying tribute to the essence of cross-country climbing in disguise.

Throughout the whole live show, the first thing to explore with the lens is that it is more off-road than luxury, more luxurious than off-road, and it can be the peak version of Ford explorer Kunlun in Kunlun. Its official appearance enriches the hard-core design of Ford SUV family. Inspired by Kunlun Mountain, the king of thousands of mountains, it uses unique Altun orange color matching to upgrade the whole vehicle, and then through the mountain pattern elements, it shows its unique personalization from the outside to the inside.

Kunlun Peak Edition continues the layout of Ford Explorer's longitudinal rear drive and is equipped with the fourth-generation 2.3T EcoBoost upgrade? Engine+brand new 10 speed automatic manual transmission, with maximum horsepower of 276 horsepower and peak torque of 425 n m. ..

The rear axle is equipped with a purely mechanical structure. Tolson? After the limited slip rear differential and Bridgestone "Power Man" series of all-terrain REVO 3 AT tires, it will be more able to cope with all kinds of outdoor road conditions than the ordinary version of the explorer. Suspension after special training can not only improve driving stability and comfort, but also provide stronger protection compared with armored vehicles with high-strength metal chassis armor.

Then the camera followed the host to another bright medium-sized pickup truck, which is a brand-new Ford Ranger, which can be both "loaded" and "wild". Although it is smaller than the F- 150 Raptor, it has all the characteristics of a Ford pickup like the Raptor: tenacity, strength and outstanding performance.

In fact, since the birth of 1982, the Ford Ranger has been changed for five generations, with a cumulative sales volume of more than 8 million, which is an out-and-out Ford star model.

It will be put into production in China by Ford in 2023, which will bring people closer to the "star".

In appearance, Ford Ranger follows the rough and tough design of global pickup trucks such as F- 150, which is both tough and modern. As a multi-purpose pickup truck, Ford Ranger can also cover various user scenes such as work, family and play, and has powerful multi-functional uses.

After the introduction of China, Ford Ranger, the same iconic product of "making Ford tough", and a new generation of Ford F- 150 Raptor * * form "Ford pickup truck duo", which brings more choices to more China consumers who pursue strong performance, free riding and personalized life.

After watching Ford Ranger, as the live camera slowly rocked to the peak in front of the booth, the shroud of the car on the peak was slowly removed, and a chic model with all the windows, roof and back cover hollowed out was presented to people. At the same time, there were endless cheers inside and outside the booth.

After all, this is a real hard-core off-road SUV, which can stand the "whole body washing": the legendary fierce horse Ford Mustang. Bronco, with a history of more than 50 years, will never lose to Ford Mustang in its historical position. As the pioneer of the concept of sport utility vehicle, it was born even before the definition of SUV. Through its excellent versatility and strong passability, it greatly extended people's life travel radius and directly promoted the development and growth of SUV models.

On the same day, Ford announced that this hard-core non-loaded chassis based on high-strength steel frame is equipped with independent front suspension, and the hard-core integrated rear axle will bring higher strength and off-road handling ability through spiral springs and five control rods. Ford Bronco will reach consumers in China in the spring of 2024.

Finally, at the Ford Live Show that day, Ford also announced the official manufacturer's guide price of Sharp L-the fuel version is 229,800 yuan to 279,800 yuan, and the e-hybrid version is 249,800 yuan to 309,800 yuan.

The car is 5 meters long and the wheelbase is nearly 3 meters. The innovative 2/2/3 magic seat layout is adopted. The Ford Sharp L equipped with Ford's high-power and super-strong E- hybrid system seems to be the most off-road household model in the booth, but the mechanical four-wheel drive makes it completely fearless of the finish line and mountains.

Listening and watching all the way, there is almost no nonsense in this live show full of "dry goods" and "wild goods"-in addition to these "tough guys", the Ford booth in Hall 8.2 also brought a retro version of the electric horse GT storm, a new generation of F- 150 Raptor and a pure electric pickup truck F- 150 lightning. Ford, which has such a complete product matrix, is bound to do a big job in 2023 and lead everyone to "be wild together"!

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