What does CCTV sports subtitle Sarah Zhou Lin Tianyu mean?

It is Linzhou Tianyu in Lhasa, a food company in Lhasa, which sponsored the CCTV sports channel, so the name of the company will appear in the program.

This company is located in Lhasa, and its full name is Linzhou Tianyu Highland Barley Food Technology Co., Ltd. This is a product placement advertisement, which aims to increase the audience's attention in this way. Many netizens think that the words Linzhou Tianyu have the feeling of scripture or spell, but it is actually the name of this company.

This way of expanding data belongs to hard implantation:

The marketing aesthetic connotation of product placement advertisement plays a role through product placement form, peripheral information and symbol system. Instead of through product functions, product center information or product physical structure as usual advertising.

The popularity of product placement is also due to brand management. The continuous increase of advertising investment can not enhance brand value in the same proportion. In addition, mature brands need reminders to maintain product sales and brand vitality, but rigid brand image advertisements are difficult to continuously stimulate consumers' enthusiasm, and continuous advertising may cause consumers' numbness, brand association lacks effective renewal, and brands are easily regarded as "old brands" and lose young consumer groups.