When did the white rabbit toffee come out?

White rabbit toffee was produced in 1959.

White rabbit toffee was produced in 1959. The predecessor of white rabbit toffee originated from 1943 Shanghai "Aipixi Candy Factory". The company's businessmen tasted toffee in England at that time and found it delicious. Half a year later, they copied their own brand of domestic toffee. The packaging adopts the design of red Mickey Mouse and is named "ABC Mickey Mouse Candy". Later, in the 1950s, it was replaced by a white rabbit.

Introduction of white rabbit toffee:

1943 Feng Boyong, the owner of "ABC Candy Factory" in Shanghai, created his own domestic toffee brand "ABC Mickey Mouse Candy" after trying English toffee. 1950, ABC Candy Company was nationalized and later merged into Guan Sheng Garden. After the new packaging was designed by Shanghai Art Design Company, the white rabbit toffee was born.

1950, in the wave of public-private partnership, ABC Candy Company was nationalized, renamed as "Aimin Candy Factory" and later merged into Shanghai Guanshengyuan. The main product is still "Mickey Mouse toffee". Because Mickey Mouse will give people the feeling of worshipping foreign things, Guanshengyuan specially invited Shanghai Art Design Company to design new packaging from the market perspective.