How to design font logo

A good Logo (graphic-based logo) should not only have unique graphics, but also have its own font logo design. Many enterprises often ignore this point when designing font Logo, thinking that just use a font. However, directly quoting fonts will make the whole logo look ordinary, and may also lead to copyright litigation of fonts, which is not worth the candle. So if you design an excellent font logo design, you need to pay attention to the following basic principles:

1. Recognition and readability:

The main function of words is to convey all kinds of information of enterprises to the public in visual communication. To achieve this goal, we must consider the appeal effect of words and express a clear visual impression. Therefore, the fonts in the design should avoid complexity and confusion, make people easy to identify and understand, and should not be designed for the sake of design, forgetting that its fundamental purpose is to better and more effectively convey the enterprise identification effect.

2. Uniqueness and individuality:

The logo design scheme of font should obey the overall style characteristics of logo. Font design can not be divorced from the whole logo style characteristics, let alone conflict, otherwise it will destroy the overall effect. Generally speaking, the uniqueness or personality of fonts can be divided into the following categories:

(1) dignified and beautiful. This font is beautiful and fresh, elegant in style, gorgeous and noble.

(2) strong and straight. Font modeling is full of strength, conciseness, modernity and strong visual impact.

(3) Deep and thick. The font shape is regular, heavy, solemn and unshakable.

(4) cheerful and brisk. The font is lively and lively, with strong jumping, strong sense of rhythm and rhythm, giving people a feeling of vigor and vitality.

(5) vigorous and simple. This kind of font is unpretentious and full of ancient rhyme, which can give people an experience of missing the lost time.

(6) novel and unique. The shape of the font is wonderful and unusual, and its personality is very prominent, giving people a unique and novel impression.

3. Aesthetic feeling:

In the process of visual communication, the characters in China logo design, as one of the elements of logo image, have the function of conveying emotions, so they must have visual aesthetic feeling and give people a beautiful feeling. Good font design and clever combination can make people feel happy and leave a good impression, thus obtaining a good psychological response. On the other hand, it makes people unhappy after reading it, which makes it difficult to produce aesthetic feeling visually, and even makes the audience refuse to watch it, which is bound to make it difficult to convey the author's intention and conception.

4. Creative font design:

According to the requirements of the logo theme, appropriately expressing the individual colors of font design, creating unique fonts, giving people a unique visual experience, is conducive to the effect of logo communication. When designing, we should explore the morphological characteristics and combination methods of fonts, and constantly revise and ponder them, so as to create personalized font effects, so that its external form and design style can arouse people's aesthetic and pleasant feelings about its logo.