History of Haishan Records Company

As early as 1960s and 1970s, Taiwan Province's pop songs were of very good quality, with many superstars: Chia-Li Pai, Cui Taijing, Yao Surong, Teresa Teng, Jenny Tseng and Feng Feifei. At that time, Taiwan Province Province was already the birthplace of Chinese pop songs, and its influence spread all over Hong Kong and even the whole Southeast Asian Chinese region, among which Haishan Records was the best.

One year, Mr. Zheng Zhenkun went to Kuala Lumpur to attend a trade show, and 10,000 Mandarin records recorded by singers from Taiwan Province province such as Wei Zi were sold out within one week, each of which cost 5 yuan ringgit (about NT$ 100). At that time, the records of NT 15 yuan were sold in Taiwan Province Province, but they were sold to 17 yuan (equivalent to NT$ 300) in Malaysia. No wonder these records are so popular. Mr. Zheng Zhenkun found that China's pop music has great potential overseas, and made up his mind to seize the beach step by step and open up the Southeast Asian market just like the local market. Taiwan Province Province has become the largest music exporter in China after Shanghai and Hongkong. Great changes have taken place in this unprecedented pop music map. The key figure is Mr. Zheng Zhenkun, and there is a key strategy behind it.

At that time, it was not easy to go to Xingma, transfer from Taipei to Hong Kong and then fly to Bangkok. Coupled with underdeveloped information, it is difficult to control a company overseas. So Mr. Zheng Zhenkun chose a local agent to distribute Haishan records, and used the strategy of "making foreign countries control foreign countries" to curb piracy (although it was a last resort, it was also a very successful strategy), with the proviso that he was responsible for receiving visiting Haishan singers. Without the expenditure of copyright fees, local record companies have the spare capacity to do a good job in publicity. Even if unknown singers come to Xingma, there are many bodyguards, many flowers, big ostentation and extravagance, and the battle is scary, just like the reception specifications of superstars, the host and guest live in peace and mutual benefit. Zheng Dong recalled: "The reward for recording a record is 20,000 to 30,000 yuan. The singer went to foreign karaoke bars and nightclubs to give a performance, and he came back with more than 100,000 yuan. " "Glory to Hometown" is also rich, so Haishan singers rarely change jobs, with stable labor relations and low turnover rate.

Feng Feifei's lead singer "Love in Maple Leaves" has just been released in Taipei, and it has been put on shelves in Southeast Asia almost at the same time. The circulation and dissemination of songs is very fast and efficient, but it doesn't care about copyright, but it ignites more business opportunities and profits and creates considerable marginal utility and added value. I found that this is very similar to Bill Gates' "Microsoft" marketing strategy, which made me smile.

The spontaneous personality characteristics of Shanghai school and the unique vision of understanding people are the only way for Zheng Dong to succeed in Haishan Music Country. When Liu Jiachang first came to Wozhongtai Hotel in Taiwan Province Province, one day he told Zheng Dong that if he didn't go abroad in a short time, he would join the army. Zheng Dong immediately helped Liu Jiachang get a passport and bought a plane ticket to send him abroad. This is the sincere Zheng Dong in Sally.

When Feng's mother was eager to ask Zheng Dong for help, Zheng Dong was in trouble, and no composer was willing to help make records. As a result, she asked Huang Minmian to record the album "I wish you happiness", which made people lack glasses three times in a row. "Stubborn and loyal" Zheng Dong inadvertently opened a window for Feng Feifei, who was still in Qian Lin at that time, and thus added a shining name in the history of Taiwanese pop music. Zheng Dong really contributed.

Today, Cai Qin on both sides of the Taiwan Strait and Li Bihua, who straddled the folk pop music scene, all wore student costumes to participate in singing competitions, and were signed by Zheng Donghui, a hero who attracted the attention of the audience. "No matter whether the singer is a big name or a small card, as long as I have time, I will come to the studio to cheer." Zheng Dong, who said this, is quite proud. Zheng Dong selflessly cultivated backward people and created countless stars of tomorrow. Some people say that Haishan is a "training class and cradle for singers", that's right.

Run Run Run Shaw of Hong Kong film industry created "Shaw Film Kingdom", which led the trend of Chinese films. Zheng Zhenkun, from the recording industry in Taiwan Province Province, created the "Haishan Music Kingdom" and became the benchmark of the pop music industry. Both are two DreamWorks in the Chinese-speaking world. With the help of modern science and technology, butterfly lovers, Jiangshan Beauty and other famous business cards are brilliant. We hope that the seamount with "beautiful songs and melodious branches" can also dust off the mother tape and make the original sound reappear. Those songs not only belong to "Seamount", but also belong to Taiwan Province Province, and they are priceless cultural wealth of the society.

Lu Hong's vinyl dream "Haishan Record" has accumulated contacts and wealth since the establishment of 1962. 1978, Zheng Dong decided to invest more than NT$ 100 million in Tucheng, Taipei, to build the largest vinyl factory in Asia. Betting on leaving was a gamble of life and career. Helpless, the trend of the times has changed, like a ball of change that can't be caught off guard, the cassette tape has risen to the market, leading to rampant piracy and a sharp drop in vinyl sales; With the advent of the CD era, the vinyl industry has become a thing of the past. The heavy pressure of bank loans made Haishan worse, forcing Zhengdong to face the fate of factory transfer. When I mentioned that there were many people bidding for vinyl records on the Internet, and there were also many people with one or two thousand copies, Zheng Dong's expression stagnated for half a second: "At that time, the vinyl in Haishan Warehouse was melted by a truck!" Inadvertently captured the fleeting expression on Zheng Dong's face, besides giving up, there was a feeling that things had changed and time was running out!

When talking about the job-hopping of his composers and singers, Zheng Dong is not disgusted. He believes that as long as it is a talent, self-choice is extremely natural, and even if it is a lawsuit, it only respects the spirit of contract. This is Zheng Dong's basic attitude towards people and opens another door for future cooperation. This kind of mind and tolerance is rare in the highly competitive music market.

"Music is like an invisible perfume, which permeates the air and makes people unconsciously suck it in." Open the box of memory, "the bitter wine is full", "I won't go home today" and "the past can only be recalled". At that time, in the depressed political atmosphere, it seemed to find a gap and rushed into everyone's memory. Some people call these local music creations "decadent voices". It is precisely because the lyrics and songs are easy to understand, in line with "mass communication" and popularization, and have indelible influence that the characteristics and profound imprint of that era have been achieved.

Haishan was born of vinyl and fell because of vinyl, which witnessed the rise and fall of a vinyl record. It is the Complete Records of Dreams and Songs in Taiwan Province Province. When the needle crosses the thin line carved on the vinyl and collides with the sparks of light and heat, the song is no longer just a song, but an aria of years with temperature and emotion. The echo of rustling is accompanied by you and me "becoming the song of youth".

The golden signboard of "Haishan" is gone. At that time, it was all-powerful and arrogant. Now, the prosperity is gone, and there is no lonely sigh. 70-year-old Zheng Dong still exudes exuberant vitality, learning computers, surfing the Internet and writing emails. The exclusive website of Haishan International is the re-start of Haishan Music Kingdom and the sustenance of his soul. Zheng Dong loves music and friends. From time to time, he will receive friends of all ages and listen to his past jokes. He was surprised to find that Zheng Dong's ups and downs were like a song, as mellow as that lost era, which made me see the extraordinary in the ordinary.

When I was leaving, Zheng Dongsai gave me several boxes of freshly baked replica music CDs, and kindly told me that this was my own warehouse and insisted on driving me. The super-fast speed was beyond my expectation, even more so. When I jokingly said, "Let's sign Feng Feifei and release another album, we will definitely make a comeback." Unexpectedly, Zheng Dong said without hesitation: "Good!" Of course, this is an "impossible dream", forgetting the old and the young and laughing in the streets of Taipei at midnight.