Why is ae called Kang?

In 4A, all employees in the customer department learned a lot, won customers, put forward ideas, managed time and wrote strategies. With their mouths open in English and French, they always rush to the first scene for emergency rescue, much like Erkang, so they are commonly known as Akang.

An excellent AE, in an advertising company, represents the customer and should be the person who knows the customer best. He should convey the real needs of customers to strategists and creators, and provide guidance and direction for the creative team. In front of customers, he represents the advertising company and needs to get the recognition of the team's work as much as possible.

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AE must follow up the whole process of the work at any time, keep close communication with the creator, control every progress of the work in time, and communicate and deal with the situation in time.

All in all, if AE can only play breif, then the company team must work overtime every day. Brevity is just the beginning of AE work. AE should lead the whole creative team to manage the progress, direction and schedule of work (especially meeting management) to ensure the quality and efficiency of products.