Cherry pre-sale, is the live broadcast industry really suitable for product pre-sale?

Live pre-sale of agricultural products such as cherries is a good way to connect agricultural products with consumers, and it is also a better way for farmers to grow and sell themselves. But today, because there is no supervision, it will affect consumers' buying experience. If the following two problems are solved, the pre-sale of agricultural products will be welcomed by more people.

Let's talk about the problems that exist today: 1. When watching the live broadcast, many people saw that the price of cherries sold by the anchor was cheaper than what they sold in the market. On the live broadcast, the diameter and color of those cherries are very attractive, which can arouse viewers' desire to buy.

However, this live broadcast will have to wait until the order is placed, because it is pre-sale. Some people read some people's comments and think they can deliver the goods then? Is the cherry the same as the anchor after receiving it?

In fact, this kind of worry is the current problem. Many experiences of online shopping for fruits found that the fruits they bought were different from those bought by the anchor.

The reason for this is that fruits bought online are not strictly inspected and classified by middlemen. For example, on the packaging of cherries, there are different fruit diameters, and each price is different. The bigger the package, the sweeter it is, and the higher the price. Also, is the fruit diameter of online shopping like this? Pictures are for reference only? Still exactly the same, it depends entirely on the seller's conscience, but how many people can still be honest in the face of interests?

Therefore, I personally think that whether it is pre-sale or cash sale, sellers should make agricultural products transparent, and the size and grade of fruits need to be clearly explained to consumers, so as to have a good reputation and business continuity. Don't affect the reputation of local agricultural products for long-term benefits and leave a bad impression on consumers.

Many fruit farmers will dump the second fruit that the fruit merchants don't want and don't meet the standard when purchasing. But because no one checks online shopping, some people shoddy it. For example, the subject said 8 yuan a catty of cherries, to be honest, I really can't think of it. If it is a cherry with good fruit quality, large fruit diameter and high sweetness, only sell it in 8 yuan? Personally, I think it is more likely that the goods are not right.

2, transportation costs, the higher the weight, the more expensive the price, and some mature businesses will say whether it is gross weight or pure weight in the live broadcast. These two kinds are different. Gross weight refers to the weight of boxes and fresh-keeping materials, and pure weight refers to the weight of fruits. Some people deliberately don't explain this problem in order to compete with their peers, making buyers feel that their homes are cheaper and cost-effective.

Ever since, after receiving the goods, some serious people will weigh them. As a result, they found that they were missing two pounds, which made them angry. They feel that all businesses are the same and untrustworthy, which also affects the reputation of online shopping.

To sum up, it is a good idea to pre-sell agricultural products, but there are many people who are shoddy at present. Agricultural products are also unique, and returns are generally not supported. Although bad reviews will affect sales, some people who receive the second fruit have little profit, which is not easy to forget, and it will also give people who buy it later the possibility of being cheated.