Why don't women wear jeans now?

I am Xiaomei Society, a fashion community that pays attention to life aesthetics. Welcome everyone to understand and discuss beauty and life together.

Speaking of jeans, as a clothing buyer, it used to be the most important category of shopping, and a large part of the annual sales is contributed by jeans.

As a professional in the forefront of the clothing market, I have an obvious feeling in the last two years that the proportion of jeans in the whole sales has dropped significantly, which is largely related to the changes in people's wearing habits and fashion trends.

A few years ago in early spring, light-colored jeans and ripped jeans were put on the counter early, and the fashion trend of jeans greatly promoted the fashion trend of pants. Imagine, whether it's pants or sweatpants, which one has jeans with various patterns and styles? Jeans bear people's desire for changes in bottoms to a great extent. There are many points that can be designed and changed, regardless of gender or age.

In the last two years, the fashion trend of jeans has continued. Wide legs, wide legs and holes are all driven by the same star, which looks as prosperous, but the data that really reflects people's needs can speak. The bleak sales performance silently tells people that more people choose other categories of bottoms. People's consumption habits, aesthetics and fashion trends have all changed.

What changes have replaced jeans?

In summer, wide-leg pants replaced jeans. In the past summer, denim shorts and trousers were hot sales. In the past two years, loose wide-leg pants have liberated the legs, and they are comfortable, fashionable and well matched. Thinner and sagging fabrics have replaced denim materials.

In winter, leggings replace jeans. In the past winter, people wore jeans and pencil pants, which were slim and warm. In recent years, wool leggings in winter have almost become the only bottoms for many people in winter, and they are even thinner under bloated coats. Jeans have less influence.

Moreover, the popular sportswear and various knitted pants in recent years have also largely divided people's fascination with jeans.

However, it is undeniable that even though many people's aesthetics and wearing habits have changed, jeans are still a very important bottom outfit and still bear the heavy responsibility of fashion.

I am the dream of Xiaoding, the fashion editor of Xiaomei Society. Thank you for reading. Welcome to leave a message and like it.