What kind of car is a crown or something?

In the domestic high-end MPV market, Toyota's Erffa, Wilfa and Lexus LM have always occupied a dominant position in the market, and raising prices to pick up cars has become the norm, which is a symbol of the status of the rich. However, in the market, although the two models are sister models, the attention of Wilfa is always slightly lower than that of Erffa. Some netizens think that Wilfa hangs Toyota's tauren logo. However, Toyota is actively adjusting Wilfa to better increase its market share.

A few days ago, the author learned from relevant channels that the weir method introduced by FAW Toyota will be officially renamed as "Crown Weir Method". As can be seen from the exposed new car poster, except for the "crown" logo on the front of the car, the crown weir mode has been slightly adjusted. According to the plan, the crown weir method will be officially unveiled at the Shanghai Auto Show, which opened on April 19. It is worth noting that FAW Toyota Highlander has been named "Crown Lu Fang", and with the renaming of Wilfa, it may be seen that Toyota intends to transform "Crown" into its high-end sub-brand.

FAW Toyota Crown Lu Fang

Specifically, most of the shapes of Crown Wilfa continue the design of the current model, and the front face is still a two-layer three-dimensional structure. The split LED headlights have been retained, but the middle of the air intake grille has been replaced with the "Crown" logo representing the advanced level. The front enclosure adopts the Japanese version of Wile design, with large air inlets on both sides and decorated with multiple horizontal metal strips. Compared with the current models, Crown Wilfa exudes a business atmosphere and adds a little aggressiveness.

Although only the front details of the crown Wilfa can be seen at present, it is expected that the back of the crown will also adopt the Japanese version of the back surround design, and the red reflective strips on both sides will be arranged vertically, and the bottom design will be more concise. In addition, the new car is expected to adopt a single-sided single exhaust design.

Ziweier method

For more information about Crown Wilbur, Toyota officials did not disclose too much. For reference, the length, width and height of Toyota Wilbur are 4975/ 1850/ 1945mm and the wheelbase is 3000mm, which is exactly the same as Erffa.

In terms of interiors, Crown Wilfa is expected to continue the design layout of the current models, but may make adjustments in related materials and materials to create a more luxurious and comfortable interior atmosphere. After all, after hanging the "Crown" logo, the sense of luxury will definitely only increase. In terms of intelligent configuration, it is expected that the new car will be equipped with the latest TSS Zhixing security suite and the multimedia system will be upgraded.

In terms of power, the new car will probably continue the powertrain of the current model. It is equipped with a hybrid system consisting of a 2.5L naturally aspirated engine and two motors, in which the maximum power of the engine is 86kW, and the combined maximum power is 120kW, and the transmission system is matched with the E-CVT electronic continuously variable transmission. In addition, the new car still comes standard with the E-Four electric four-wheel drive system.

Summary: In addition to some hardware changes, the biggest concern of weir method adjustment is to change the "Crown" logo and rename it "Crown Weir Method".

As one of the first high-end models to enter China, Crown Car has always been a high-end representative in the minds of some consumers. Although various factors caused the Crown, which has been selling well in China market for many years, to stop production last year, according to the recent plan, Toyota and FAW Toyota intend to regenerate the Crown, and launched the Crown Lu Fang and Crown Weir method in one breath. It is expected that more Crown models will arrive in the future, and it is expected that Crown will become an independent sub-brand.

From another point of view, after hanging the "Crown" logo, the positioning of Wilfa is expected to be higher than that of Erffa, and the differentiated positioning will also reduce the dilemma of the same room. More importantly, the consumers who opened the crown in the early days are mostly rich now, and the "crown" of the crown Wilfa may attract their attention, thus stimulating their desire to buy.

Some pictures come from the internet.

Million car purchase subsidy