Marketing promotion scheme of tea website

Now many products are promoted online, so do you want to know the online marketing scheme of tea? The following is the "Tea Website Marketing Promotion Plan" I compiled for you, for reference only, I hope you like it! For more details, please click to view.

Tea website marketing promotion plan 1 company profile;

Xx Tea Industry Co., Ltd. owns xx tea industry originated from xx family, inherits the tea-making technology of generations of tea people, inherits the fine tradition of hardworking, honest, simple and practical ancestors, pursues the way of making tea in harmony with nature, and makes tea with heart.

Xx Tea Industry Co., Ltd. was established in the early 1990s, based on xx, fragrant in China, and recruiting talents. With the ideal of carrying forward Tieguanyin, xx Tea Industry Co., Ltd. established a standardized tea base and processing line in xx Town, XX County, the birthplace of Tieguanyin, and combined traditional technology with modern technology to implement large-scale production and brand management strategy. After more than ten years' development, Tang Ming products are now well-known in the industry, becoming the representative of middle and high-grade tea, with tea distribution outlets all over the country.

While constantly improving the product quality, brand and taste, Xx tea industry has been doing a good job in tea management concept step by step, building a mid-to high-end tea brand, realizing the vision of being a tea man with a famous tea house, and spreading tea fragrance to China, enjoying a world-renowned reputation.

In the eyes of consumers, xx has become synonymous with high-end luxury, strong cultural atmosphere and pure quality! As the mainstream beverage in 2 1 century, tea will have broad opportunities. Comply with the market trend, take it as our responsibility to spread and promote the development of China tea culture, provide the best quality tea and the most professional service to consumers all over the world, and strive to make the brand of green leaf tea fragrance an aircraft carrier in the tea industry!

I. Market analysis

Tea is essentially an agricultural and sideline product, and it should follow the inherent law of the development of this industry. A realistic path is to unify these complicated small brands and focus on cultivating and fostering one or two brands with competitive advantages. In the international tea market, due to the influence of green barriers and brand problems, although the export volume of tea in China has been increasing, the price is declining.

There are many famous teas in China, but famous teas are not famous brands. The lack of strong brands in tea industry has become an obstacle to the development of tea industry in China. The key for China tea industry to transform famous tea into famous brand is to strengthen intellectual property rights and brand awareness, and to form a complete series of famous teas, famous towns and famous brands in China tea industry as soon as possible.

So far, only in June, 5438+this year 10, the State Trademark Office first evaluated xx tea as a well-known trademark in China. However, tea consumption has moved from "tradition" to "modernity". For a long time, the consumption of scented tea has been occupying a tea marketing plan that exceeds the consumption share of northern tea. Now, this proportion has dropped below 60%, and green tea, oolong tea and Pu 'er tea have quickly become the new favorites of consumption in the northern region.

At the same time, the development of famous tea has also advanced by leaps and bounds. Organic tea fever has also become a hot spot of tea consumption in recent years. In addition, functional health tea has also become a new trend of tea consumption. Therefore, this is a good development opportunity for xx Tea Co., Ltd., and we will grasp this good competitive situation and make full use of our own advantages to develop.

Second, the industry competition analysis

At present, China's tea exports are mainly raw tea, with few independent brands and weak tea enterprises. In order to expand the share of China tea in the international market and cultivate a broader tea market, the state should establish a tea promotion fund to promote China tea in the global market and create a good business environment for tea enterprises to explore the market.

Since the mid-1990s, people began to know and accept tea drinks after xx Group introduced iced tea. Tea drinks are the fastest growing of all beverage categories. Cities with high per capita GDP are significantly higher than those with low per capita GDP. Last year, the national market penetration rate of tea drinks reached 32.6%, second only to carbonated drinks and packaged water drinks.

The survey shows that the tea beverage market in China is still dominated by several large enterprises such as xx for the time being. Confirmed by China Tea Circulation Association, the production and sales of tea drinks this year is more than 4 million tons, which is expected to increase by about 50% compared with last year, and 80% of the production and sales will be concentrated on several big brands such as xx.

This year, the tea beverage market is still in a monopolistic competition pattern. Nevertheless, the demand of consumers has become diversified at present, especially some young and middle-aged people have a growing preference for tea, and consumers' choices will become diversified in the long run. This provides a favorable opportunity for China tea drinks to explore the market and choose a mate.

Third, the goal of website promotion:

The primary goal: to build xx leisure teahouse into the most professional, comprehensive and potential website by using operable schemes. In 1 year, the daily visits reached 4000, the registered members reached more than 5000, and the customers who patronized this teahouse reached 200 every day. There are more than ten linked websites, and you can log in to the top ten search engine websites.

The ultimate goal: to find accurate visitors, starting from visitors and aiming at the interests of customers, and strive to realize that each visitor can become his own customer or potential consumer and customer. Increase the status of xx in the eyes of consumers, improve its popularity and reputation, establish a good brand image for xx, attract more consumers and increase the sales of tea.

Fourth, the strategy of website promotion:

Here, the website promotion of xx Leisure Teahouse is divided into four stages, each lasting about three months, namely: website planning and construction stage, website publishing initial stage, website growth stage and website stability stage. According to each different period, different marketing schemes have been formulated. Now, our company's specific network marketing plan is as follows:

1, website planning and construction stage:

First of all, we should plan the overall structure of the website, including the setting of website columns, the layout of web pages, the navigation of the website, the hierarchical structure of the website and other information.

Xx website has five first-level columns, and the column level is three. The home page of XX website is simple, clear and classical, and the background color mainly reflects the classical sense. We will list the contents that customers pay attention to in more detail, such as the news of tea industry, the quality and price of the whole evening, so that consumers can find the information they need faster.

The second is the content of the website, including all the information that users can perceive through vision or hearing on the Internet, such as words, pictures, videos, audio and so on.

Therefore, the core contents mainly include: introduction of teahouse, contact with us, social responsibility, brand introduction and tea culture.

The function of the website is to realize the necessary technical support system such as publishing all kinds of information and providing services. To realize the information publishing function of xx website, it must be displayed through company dynamics, media reports, tea information and after-sales service information. To realize the function of online help, technical support of FAQ, problem submission and online timely information is needed.

Then there is the service of the website. The services of xx website include: company information, customer service, FAQ, online question consultation, timely information service, etc. Want to know the integrity of xx, you can know the company information or consult online. The main strategy of Xx in the initial stage of website promotion is email promotion. E-mail is one of the most effective ways of network permission marketing.

Divided into: advertising mail, electronic magazines. The former gets the first attention by widely publishing email information; The latter obtains regular and targeted publicity effects through user permissions, which has a multiplier effect; Xx will send an email to the website registrant every week.

Newsletters provide industry news and service information, and link back to the company website. Make an e-magazine every month and send it to members' mailboxes for free. At the same time, put down all kinds of electronic magazine websites for users to download and read for free. At the same time promote the website. Thirdly, it is about the implementation of website optimization design, mainly through the opinions of customers to optimize the website, including the optimization of website content, website structure and website service.

Finally, the test and release preparation of the website. The test of xx website can be conducted through online investigation, online question and answer, offline investigation, etc.

The preparation for website publishing mainly includes: planning the ways to establish and promote online brands, promotion expenses and specific promotion methods. In this regard, xx needs further investigation and accounting.

2. In the initial stage of website publishing:

You can use the promotion method of search engine. Statistics show that more than 50% of spontaneous visits come from search engines. Filling search engines effectively is one of the necessary means to improve attention; When adding a search engine, we should not only pay attention to the wording and selection of the engine, but also pay attention to tracking the effect of adding it regularly and making reasonable corrections or supplements. The websites of xx search engine are mainly domestic well-known websites, such as xx. In addition, we will pay attention to the accuracy and timeliness of information release. Through the engine search of xx, increase the number of website visits as soon as possible, and let as many users as possible know about it.

3. Website growth period:

Marketing in the growth period should formulate and implement more effective and targeted promotion methods. Xx mainly uses the following methods to increase the number of visitors to the website.

The first is advertising strategy. Advertising is a powerful means of attention marketing and promotion, including online advertising and below-the-line. Online advertising includes paid advertising, exchange advertising, friendship connection and other methods. Xx will put xx and other company advertisements in prime time of major TV stations: the company advertisements mainly promote the service and quality of products, and the contents of the advertisements are authentic.

Secondly, there are various ways of offline promotion, including: determining the website CI image, promoting logo, word-of-mouth communication, participating in public welfare activities, sponsoring activities, distributing small gifts and leaflets, conducting small-scale market research, and cooperating with relevant units and institutions. ; Such as: funding Hope Primary School, supporting the sponsorship of major universities or social units, and cooperating with public relations companies to establish and maintain the company's good image.

In addition, you can also establish an alliance strategy, first of all, realize the exchange of needed goods between similar websites, establish an alliance, and follow me; Secondly, establish website alliances of the same industry (cultural industry) and the same type (interactive community) to promote each other.

4. The stable period of the website:

Keep the number of customers relatively stable, strengthen internal operation control, and enhance the comprehensive competitiveness of the brand. During this period, xx can continue to maintain the company's popularity through advertising; If necessary, you can update advertisements and publish some public service advertisements to increase the impression of xx leisure teahouse in the eyes of consumers.

In addition, xx can also promote the website through the information publishing platform, and directly log the existing valuable information of xx into the major information publishing platforms, which can not only improve the visibility of xx brand, but also directly seek business opportunities or traditional business cooperation opportunities: it plays two roles of attention marketing and actual marketing in the website promotion process.

In addition, during this period, the number of customers can also be determined by database strategy; Specifically, it can be set as a survey: do some small surveys on the web page, ask an interesting question and let visitors vote.

Award-winning activities: continue to engage in some award-winning activities. Prizes don't need to be too expensive, as long as they are slightly useful to your visitors.

Quiz: there must be a quiz and the answer will be announced every week; And so on some ways to attract consumers.

Verb (short for verb) Website Location:

The positioning of enterprise websites should first be based on the market positioning of their companies. The market positioning of xx Company is very wide, mainly aimed at friends of all ages who like to drink tea, so there is no age limit. Because the purpose of establishing a website is to promote the website, increase online and offline products and services, and increase the brand image of the enterprise. The purpose of establishing the site is clear, and then the market of the site should be established.

Xx is a website that mainly promotes products and services and contacts customers, so it needs more users and potential users to visit. This needs to consider the needs of the target audience. According to the actual situation of xx leisure teahouse, it can be analyzed that its consumers mainly hope to get better service. Therefore, website promotion should mainly focus on products and services.

VI. Evaluation of website promotion effect:

Track the effect of major website promotion measures, make statistical analysis of website traffic on a regular basis, and cooperate with professional network consulting institutions for network marketing diagnosis when necessary, so as to improve or cancel the effect. Promotion means, increase the proportion of investment in the effective promotion strategy. Specifically, it can be analyzed from the following three aspects:

1, the website is included and ranked by major search engines.

2. The quantity and quality of links obtained from other websites.

3. Website traffic index evaluation.

4. Evaluation of response rate indicators of various online marketing activities.

Marketing Promotion Scheme of Tea Website 2 I. Preface

With the rapid development of computer network technology, e-commerce, as an important application of network technology, has swept all industries in every corner of the world with indisputable facts. The rise of e-commerce has changed the traditional business model of many enterprises, and also spawned many business models and new enterprises. Its development has become an irresistible historical trend, and how to increase the number of merchants on the online shopping mall platform has gradually entered people's minds.

At present, the company's marketing model is mainly in the original traditional marketing model, that is, the existing products will find customers again. And the efficiency is low, and network marketing promotion is a way to make up for this shortcoming. It provides a big platform for buyers and sellers to understand each other, which is conducive to communication between the two sides. The work efficiency is improved, the cost is reduced, the market is expanded, and social and economic benefits are brought to enterprises.

Compared with traditional marketing, network marketing has the characteristics of internationalization, informationization and paperless, which has become the trend of marketing development in various countries. Therefore, we can make full use of online marketing to promote our products and brands quickly.

Second, the network market situation analysis

1. Market situation

China is the country of origin and the largest producer and consumer of tea. It has a history of drinking tea for thousands of years, and tea has been integrated into people's lives. At present, the domestic tea market seems calm, but in fact it is undercurrent, and many tea enterprises need to break through the cocoon urgently. However, at present, the characteristics of the tea industry are too many, chaotic and weak, which leads to disorderly competition and low-level competition in the whole industry, and consumers lack the basis and direction for buying.

It can be said that the domestic tea industry is "famous tea, no famous brand". Therefore, it is very important to promote our tea brand quickly through online marketing.

2. Product status

Our company is a large-scale tea sales company, which mainly sells authentic xx tea factory directly operated by manufacturers and owns its own alpine original ecological tea garden. Specializing in the production of authentic xx Tieguanyin, focusing on the production of authentic xx Tieguanyin. Anxi Tieguanyin belongs to oolong tea and is one of the top ten famous teas in China. Between green tea and black tea, it belongs to semi-fermented tea. Tieguanyin has a unique "Guanyin rhyme", which is fragrant and elegant, and "seven bubbles of fragrant streams are full of happy mountains and clouds". In addition to the general health care function of tea, it also has the functions of anti-aging, anti-cancer, anti-arteriosclerosis, prevention and treatment of diabetes, weight loss and bodybuilding, prevention and treatment of dental caries, clearing away heat and reducing fire, quitting smoking and sobering up.

3. Policy support

In recent years, governments at all levels have attached great importance to the tea industry, increased investment in the tea industry, and promoted the development of China's tea industry through scientific and technological innovation, structural adjustment, and vigorously expanding domestic and foreign markets.

With the support of western development, poverty alleviation policy, returning farmland to forests and other policies and funds, a considerable number of new tea gardens have been developed in major tea-producing provinces. Driven by the good economic benefits of tea, the enthusiasm of tea farmers is constantly rising, and they have stepped up the transformation of old tea gardens and eliminated some tea gardens with low production benefits.

The area of tea gardens in China increased from 6.5438 0.89 million hectares in 2000 to 6.5438 0.3 million hectares in 2005, an increase of 654.38 0.94%. In recent years, newly developed tea gardens are basically built according to the requirements of standardization, with high production capacity and large investment in tea gardens, which makes China's tea production maintain rapid growth.

4. Competition:

Judging from the main route of xx tea industry at present, it meets the demand of most online shopping consumer groups for online shopping tea. Because Tieguanyin has a certain popularity, although it is not as good as Dahongpao, it is suitable for more consumers and the price is relatively affordable. There are many competitors, and the price competition is fierce. Unless you are local, you can get a more favorable purchase price than other places, lower the selling price, and earn profits by volume. (Just xx tea belongs to Quanzhou, which is relatively closer to Anxi)

Third, network market segmentation and target market positioning

1. Consumer analysis

A. Judging from the goods sold recently, the main price of tea in this store is less than 300 yuan, while those over 400 yuan are rare and very popular, so I think this store can enrich more kinds of tea and high-quality tea at this price.

The quality and price of tea are two main aspects that consumers pay attention to, so we should start from these two aspects to make tea well. This will help to improve the business of online stores.

B. judging from the products sold, some tea leaves are used as gifts.

Therefore, the packaging of tea is also very important, and shops can start from this aspect. Make the tea packaging design have advertising effect and elegant appearance, highlight product quality, and be suitable as a gift. You can also do some work on the logo, so that consumers can have an impression at a glance and highlight the characteristics of the product.

C. Because people of different ages have different habits and ways to taste tea, they may need different teas, so we can produce different teas according to different ages to meet the needs of consumers and give them more choices.

D. Tea is always inseparable from tea sets. Shops can unite some online shop vendors who sell tea sets with high praise and popularity to form a group.

If you can link to a reputable tea shop through friendship, the other party may also promote each other in return, which will have the effect of advertising each other, which is conducive to the promotion and sales of the shop and form a whole set of services.

F the tea displayed on the home page should be as hot as possible, which is more conducive to attracting consumers. Of course, some new products can also be put on the shelves for a period of time, which will help increase the number of stores and attract consumers' attention.

G. Want Want is often online, which is convenient for buyers to contact you.

2. Opponent analysis

Tea is one of the three major beverages in the world. China is the largest country in tea production and the second largest country in tea export. At home, drinking tea has become the living habit of most people in China, and tea has become an indispensable healthy drink and spiritual drink in social life. And with the popularization of people's healthy consumption concept, tea is being accepted, loved and pursued by more and more people.

Judging from the international demand, China's tea exports maintained a steady growth trend. So there are more and more people selling tea in online stores. Moreover, the competition between industries is becoming more and more fierce. In the face of competition, how to make your online shop survive without being eliminated requires a lot of skills.

As a tea online shop, only by understanding the differences of peers, the advantages of competitors, taking its essence and discarding its dross, and seeing the shortcomings of its own online shop, can it have competitive advantages and capital. Without being eliminated.

3. Market positioning

Tea is the heritage of China's food culture. Especially in xx, whether at home or at work, tea is essential. There are many kinds of tea, and the price varies greatly according to the origin, season, tea picking time and other factors.

Based on various factors, "xx Tea Industry" has positioned its main market in the middle and lower consumer groups, and xx Tea sells Tieguanyin, which can satisfy the consumption views of the middle and lower consumer groups.

Fourth, network marketing strategy.

1. Email Promotion

E-mail is one of the most effective ways of network permission marketing. Divided into: advertising mail, electronic magazines. The former gets the first attention by widely publishing email information; The latter obtains regular and targeted publicity effects through user permissions, which has a multiplier effect; Send an email newsletter to website registrants every week.

Newsletters provide industry news and some tips, and link back to the company website. Make an e-magazine every month and send it to members' mailboxes for free. At the same time, put down all kinds of electronic magazine websites for users to download and read for free. Remember, the quality of e-magazine content is the key, otherwise it will be regarded as garbage.

E-book promotion: organize relevant documents, make e-books on related topics of the website, and then reasonably integrate promotional advertisements into e-books. Then put the e-books on thousands of download websites for accurate audiences to download for free.

2. Search engine comments

Statistics show that more than 50% of spontaneous visits come from search engines; Filling search engines effectively is one of the necessary means to improve attention; Tagging search engine should not only pay attention to the choice of this good engine, but also pay attention to tracking the tagging effect regularly and making reasonable corrections or supplements; Submit websites to well-known search engines and directory websites, and the websites can appear in the search results list through the submitted keywords. These collections usually take some time.

3. Network alliance strategy

First of all, realize the exchange of needed goods between similar websites, establish alliances and follow me; Secondly, establish website alliances of the same industry (cultural industry) and the same type (interactive community) to promote each other; Join forum alliance, network summary alliance and map summary alliance. According to relevant data, each website can bring 100- 1000 traffic on average every day, among which xx traffic is the most.

4. Join the Friendship Link Alliance

One of the biggest benefits of joining the friendship link alliance is that it can not only improve the exposure of the website on the Internet, but also increase the number of reverse links and the pr value of the website. Because the registered friendship link alliance left the information of the website, I created a self-help friendship link system for myself, so that others can add my friendship link without informing me, making the friendship link easier.

5. Soft text promotion

Soft articles are written, published and promoted in a planned way from the perspective of users, industries and media, so that every soft article can be translated and published by various websites to achieve the best results. Soft articles should be written so that users can read them and the titles should attract me, so as to achieve the best publicity effect.

6. Word of mouth promotion

Through the free service or the planned new carrier, according to the usual routine of word-of-mouth promotion, urge users to help us carry out word-of-mouth promotion.

Marketing promotion scheme of tea website 3 I. Preface:

Nowadays, computer network technology is developing rapidly. With the popularization of computers, e-commerce has become an important industry. E-commerce, with its international informationization and paperless rise, has changed the traditional business model of many enterprises and promoted the development of e-commerce, and the future business model will also take e-commerce as the main business model.

Network marketing is conducive to improving work efficiency, reducing costs and increasing the market, so we will promote network marketing, change the marketing model, promote corporate brands and improve corporate economic interests.

Second, the network market situation analysis

1. Network Market Prospect Analysis

At present, I have said that the overall demand of the tea market is too saturated, the growth rate of consumption is hell, and the expansion rate of tea production capacity presents the characteristics of a buyer's market with oversupply. Under such circumstances, the main situation of China tea market is:

(1) There are many kinds of tea and many enterprises. There are about 1000 kinds of tea in China, and there are about 200 kinds of famous tea alone.

(2) The management of tea market is disorderly and irregular. A wide variety of tea and enterprises have led to a chaotic market situation.

(3) The strength of the enterprise is weak and the brand awareness is weak. There are many tea enterprises in China, but most of them are weak and adopt the traditional business model. The brand awareness of tea enterprises is weak, and there are less than 1000 tea enterprises registered with their own brands nationwide.

Opportunity analysis of tea network market:

Tea network marketing is a part of the rapid development of e-commerce. Network marketing does not need middlemen to reduce circulation links, and more and more people like online shopping. Shopping online is convenient and labor-saving. It is conducive to the development of tea enterprises. xx mainly sells Tieguanyin in Anxi, and xx tea factory sells it directly. It has its own alpine ecological tea garden, and the tea is authentic, which is conducive to sales.

3. Network market risk analysis

As a business contact, the most important principle is honesty. Customer's doubts and uncontrollable cognitive errors are important factors affecting sales. Information security requires protecting the confidentiality of commercial information during the transaction.

The ever-changing business situation once a deal is reached, it is undeniable, otherwise it will affect the interests of one party. Pay attention to firewall technology, network antivirus, information encryption storage, identity authentication, authorization, etc.

Third, network market segmentation and target market positioning

1. Customer demand analysis

Some customers buy tea as a gift to others, so the packaging of tea can be set to look good and generous with quality, and it is also suitable for making gifts. Tea can never be separated from tea sets, and tea can be sold together with tea sets. Some hot-selling teas can be displayed on the website to help customers choose and attract consumers.

2. Market segmentation: xx tea mainly deals in Anxi Tieguanyin, and Quanzhou people have the habit of drinking tea. People in xx also like Tieguanyin, and the school has a good market share.

3. Positioning of Internet companies

Why do you want to carry out online marketing, how to carry out effective online marketing, whether to establish the brand of the enterprise or just to display the products, you should have a good subdivision and demand for the positioning of online marketing of xx, and make your own personalized tea online marketing website and scheme according to related functions.

Nowadays, corporate websites can be divided into product display, network marketing, e-commerce, service and different types, and their marketing methods are also different. Therefore, the planning of network marketing is one of the core advantages of an excellent network marketing organization.

Fourth, the network marketing strategy combination (compared with competitors)

1. product strategy

Product is the primary factor of marketing, and enterprises cannot do without products in the whole marketing process. With the increasingly personalized consumer demand, enterprises should not rush to formulate product strategies, but should realize direct dialogue between customers and manufacturers through the Internet, produce products and services according to the specific requirements of different customers and conduct customized marketing.

2. Price strategy:

The formulation of price strategy in network marketing should fully consider the values of each consumer and the consumption ability of customers. Traditional marketing pricing mainly considers the production cost of products and the price of similar products in the market. But online, consumers are basically rational in shopping, and whether the price is appropriate depends on their values. Therefore, the company should fully grasp the purchase information of consumers and realize the full communication between the two parties.

3. Channel strategy:

Channel is the process of transferring products and services from producers to consumers. Network marketing makes production enterprises directly face consumers, and traditional channels are impacted, and consignment or sales agent will be responsible for delivery matching. Channel strategy is to solve the problem of logistics.

4. Promotion strategy:

The core problem of network promotion is how to attract consumers and provide them with commodity information with value incentives.

4. 1, online discount promotion discount, also known as discount, is the most commonly used online promotion method. At present, netizens' enthusiasm for online shopping is far lower than that of traditional shopping places such as shopping malls and supermarkets, so the prices of online goods are generally lower than those when they are sold in traditional ways to attract people to buy.

4.2. Online gift promotion Gift promotion has not been widely used online at present. Under normal circumstances, good promotion results can be achieved when new products are put on the market for trial use, products are updated, competitive brands are confronted, and new markets are opened up.

Advantages of gift promotion: it can enhance the popularity of brands and websites; Encourage people to visit websites frequently to get more preferential information; Be able to analyze the marketing effect and the reaction of the product itself according to the enthusiasm of consumers for additional products.

4.3. Online lottery promotion Lottery promotion is one of the most widely used online promotion forms at present, and it is a promotion method that most websites are willing to adopt.

Lottery promotion means that one or several people get prizes that exceed the cost of participating in activities to promote goods or services. The online lottery mainly depends on investigation, product sales, expanding user groups, celebration and promotion of an activity. Consumers or visitors get lucky draw opportunities by filling out questionnaires, registering, purchasing products or participating in online activities.

4.4. Integral Promotion The application of integral promotion on the Internet is simpler and easier to operate than traditional marketing methods.

Online integration activities can be easily realized through programming and database, with high reliability and relatively simple operation.

Generally speaking, points promotion will set higher value prizes, and consumers will increase their points by purchasing or participating in an activity for many times, so as to get prizes.

Integral promotion can increase the number of times users visit websites and participate in certain activities; Can increase the loyalty of netizens to the website; Can improve the visibility of activities, etc.