Characters experience, Tu Yong

1985 Since the beginning of teaching and academic research in colleges and universities, more than 20 monographs, translations, teaching materials and reference books have been published, such as Strange Tales of Western Management, Macro Marketing, WTO and Catering Marketing, International Marketing, Marketing Management, Marketing Principles and International Trade Theory and Practice. The main topics he presided over and participated in were: Research on the Method and Practice of Implementing Case Teaching in Marketing Specialty (Project of Ministry of Education), Current Situation and Prospect of Foreign Direct Investment Retailers (Project of National Social Science Fund), Research on Market Cultivation and Management of Green Products in China (Project of National Natural Science Fund) and Research on Market Order in Hubei Province (Project of Hubei Social Science Fund). "Comparative Study on International Higher Business Education" (formerly a project of Ministry of Internal Trade), "Comparative Study on Business Costs of Shenzhen, Shanghai and Guangzhou" (a project of Shenzhen Social Science Association) and "Research on Modern Business Development in Futian District" (a project of Futian District Government). Macro-marketing won the third prize of outstanding achievements in social sciences in Hubei Province.

Over the years, he has systematically taught students at all levels, such as marketing, enterprise management, international marketing, personnel sales, business negotiation, international trade, international business communication, foreign trade correspondence and telecommunications, professional foreign languages, marketing planning and market analysis, international competitive strategy and international marketing strategy. At present, the main research fields focus on the basic theory of marketing, brand strategy and tactics, international marketing, competitive strategy analysis and service marketing. Often invited to train various enterprises and hold special lectures. Service enterprises include Happy Valley, Ping An Insurance, a-fontane, Jinjia Color Printing, Gaolite General Electric, Jinwei Beer, Ziweixing and Nanshan District Library, Shenzhen High-tech Association (Doctor Forum) and so on.