What are the requirements and challenges faced by short drama creators in the case of a small number of dramas and a short time?

With the popularity of dramas such as "I am Yu Huanshui" and "Hidden Corner", even as ordinary viewers, we have noticed that this short sentence is very different from traditional TV dramas. With the change of audience's entertainment consumption mode, official norms and guidance, and even the contraction of cost and salary in the entertainment circle and epidemic situation, it is doomed that the previous practice of burning money to shoot long dramas will no longer please, and short and pithy dramas with high cost performance will soon become a part of the mainstream.

At present, there are probably two forms of short plays. One is a fine play with short episodes and long episodes. For example, I am Yu Huanshui 12 episodes *45 minutes, and the hidden corner 12 episodes *72 minutes; The other is a short play with a single episode less than 10 minutes, and the number of episodes can be short or long. For example, the 24 episodes of "Come and Think" co-produced by Youku and Twist FunAge are *5 minutes, while the drama "Princess of Soul" of Tencent video is 52 episodes * 1 minute. The former can be seen as the industry's obsession with American TV dramas has finally landed, and the content direction and business model are relatively clear; The latter is an attempt to change the long video platform under the stimulation of short video. Although it has been three years, there are not many works that have really been published, but they have received many questions.

The length of a TV play is determined by its content. A short play must be brilliant if it is to be done well. If a long drama is to be long, it must be reasonable. This is irresponsible to the audience. Many film and television industry experts expressed the same view to reporters: short plays are easy to explode, but the current short play creation system is not mature and the theme innovation is still limited. In other words, we should not only focus on the number of episodes, but also consider how to improve the quality of content. Whether it is a long play or a short play, the audience has been looking forward to it from the beginning. The rise of short plays is a change in the market, but it is not necessarily a shortcut to success. For short drama creators, what can really relieve anxiety is the audience's word of mouth.