What is the use of window recommendation?

What is the use of Taobao's window recommendation?

1. What is window recommendation? !

Window recommendation, also known as seller's hot push, means that suppliers set their main products as window products, and these window products will get priority recommendation on the search results page, and at the same time be displayed on the home page of the enterprise website for key exposure.

Just like the most dazzling place in a gold jewelry or jade shop, it is always used to store the treasures of the town store and the hottest and hottest products.

Second, what is the use of Taobao window recommendation? !

Products set as window recommendations have the following three advantages:

1, enjoy the search priority ranking opportunity, and it is easier to seize the gold promotion position.

2. Have the homepage promotion area of the enterprise website to promote the main products.

3, change the window products at any time, easily grasp the initiative of the main product.

At present, the ranking of Taobao search is the default ranking, and the current reference principles are very clear: relevance, cheating to reduce power, window recommendation, shelf time and consumer protection. Put it in a description, if your baby is not cheating, has a good correlation, is recommended in the window, and has participated in consumer protection, then it will be sorted according to the time of removal.

Its importance can be seen from this.

What is the significance and function of window recommendation in Taobao shop?

Window recommendation When buyers choose to search or click "I want to buy" to search by category, a window will appear on the page to recommend baby. The positioning of the window recommendation is to let the baby have more views and click-through rates through search. The number of recommended window seats depends on the number of your treasures, opening hours, credit (seller's credit+half of buyer's credit) and transaction amount. (window recommendation is also called seller's hot push), in "My Taobao"->; With Baby for Sale as the background.

The function of window recommended location

Don't underestimate these window recommendations. When the buyer chooses to search or clicks "I want to buy" to search by category, a window for recommending baby will appear on the page. The recommended position of the window allows the baby to have more views and click-through rates through search. If you can make rational use of these recommended places, it is very important to increase the passenger flow in your store.

When searching for treasures, if buyers enter search keywords, then the first thing that appears in front of everyone is the treasure recommended in the window. Moreover, there is a principle that the shorter the baby's transaction time, the earlier it is, that is, the shorter the remaining time of the goods on sale, the more it will appear at the front of Taobao's search list, and the recommended goods will be found by buyers in the first time, and the probability of transaction will naturally increase.

In addition, you can also put the baby that is about to end in the recommendation position in batches, and everyone can try to create a unique window recommendation according to their actual situation.

What is the window position recommended by Taobao shop for? What are the benefits?

As novices, we don't have much money to invest in advertising, or even all the money to buy goods, so we must first do the most basic work that can bring the most traffic, and the most important thing is to start down to earth. The fastest way to increase traffic from the foundation is to pat the automatic window recommendation.

Pat search ranking is a very complicated calculation process, and many factors should be considered: shelf time, title keywords, window recommendation, monthly sales and so on. What I want to share with you is only one of the most important factors, but it is also the most important factor to bring traffic to the store quickly-make good use of our existing window recommendation positions.

But first, let's calm down and think about what a window stand is and how important it is. From the industry data obtained by quantum statistical software, it can be seen that the average traffic of crown sellers is much larger than that of diamond sellers, because the number of windows of sellers with high reputation reaches 50 or 60, while that of small sellers is only 10 to 20, so the traffic naturally decreases several times.

Looking at the pat search results, the top rankings are basically mall sellers, and more and more people have heard that pat a lot of traffic is biased towards mall sellers. Why? It turns out that the treasures of the mall sellers are all on the window recommendation, which means that there are as many windows as you upload. Therefore, the number of people in shopping malls is much more than that in ordinary stores. Do you understand the reason this time?

Now you know that window recommendation is so important. As a seller, do you fully understand what window recommendation is? The window recommendation position is actually the corresponding priority display position for shops with different credit ratings (equivalent to the position of the glass window in front of the store when we go shopping, which plays a priority role in letting people who have not entered the store see some things in the store). When searching, the baby recommended by the window will be given priority, so the limited window will be recommended to the baby closest to the shelf time, so the search ranking will be greatly advanced.

Next, I will boldly reveal how the recommended position of the window makes the baby rank high in the search results:

There are many key factors that affect the ranking of goods, and the two most important factors are "the time left for the baby to be taken off the shelf" and "whether it is a window recommendation". Let's calculate: time remaining = baby due date-(current time-release time). The baby's expiration date has two values, namely 14 and 7 days, which correspond to the expiration date selected when the product is released. The release time is the time when your baby is put on the shelves, so we choose the expiration date of 7 days by default. The factor of "window recommendation" corresponds to the "window recommendation" option when we deliver the goods. The search results are divided into two parts according to whether the product is recommended in the window. No matter how much time is left, recommended products are ranked ahead of non-recommended products. In the same section, the shorter the remaining time, the higher the ranking. For example, even if the product of "Cutting Boss Club" will be removed from the shelves after 5 minutes, if it is not checked as a window recommendation product, its ranking is still lower than the newly released window recommendation product "Cutting Boss Toolbox". If they are all recommended goods in the window, then the "cutting shopkeeper toolbox" that will be removed from the shelf will rank first. Sellers, please note that there is a reason to shoot your window space. Why did you get it? Why not give you more window seats? If you don't make good use of this advantage, what will you compete with? How can you do business if you are not sure about the most basic advantages? In short, make your window space never empty, increase the exposure of the baby, improve the PV and UV of the store, and increase the probability of search. Now do you understand why the pie gives you so much window space?

If we manually recommend window seats one by one, it will not only be tiring, but also make many recommended seats vacant because we don't recommend them in time. One minute of window seats vacant means one minute less opportunity to show in front of the queue. What a pity to let them slip away because of the sparkling traffic. It will save a lot of time and energy to recommend such works with corresponding auxiliary tools in the window. We should spend more time on service and other work.

Let me tell you something about the automatic window recommendation software I use:

I downloaded a shopkeeper's toolbox in cooperation with Paipai, which contains a window recommendation tool: automatic window recommendation. Its interface is as follows: the interface is fresh and clean, and the operation is simple.

This will save me a lot of time, and I can use my rest time for service and purchase.

However, every seller's window space is limited, so how can we make the window space full? > & gt

What does window recommendation in Taobao mean? What's the use?

Window recommendation is to treat the baby you sell as a high-quality baby, which is easy to find in your store. Where can I query the published products after the window recommendation is published?

Click I want to buy, and then you can go to the category where your goods are located. Only products recommended by the default window; Or search directly from the home page. For example, if you release Nikon 5200, then you can search 5200, and all the treasures come out. Click the recommendation button window. If your product is in it, the recommendation is successful!

Taobao, what is the use of window recommendation? Now I can recommend 30. Should I set 30 treasures and use all 30 recommendations?

Hello, the function recommended by the window can optimize the search ranking of Taobao. The search ranking is mainly based on "sales volume, window recommendation, off-shelf goods and store rating". Window recommendation mainly promotes the goods that are quickly removed from the shelves, so that the goods that are quickly removed from the shelves can have window recommendations at the same time, and the search ranking is improved. When some products have a certain sales volume, it is necessary to recommend those products with sales volume, so as to have four top-ranking conditions at the same time and the products will be better. It is usually more cost-effective to recommend the top 10 products first, and then recommend the rest of the products that will be quickly removed from the shelves. Products will be removed from the shelves after 7 days, and then automatically put on the shelves, that is, products that are usually not sold, and have a chance to rank first every 7 days. Click on the goods for sale, followed by the fastest goods off the shelf, and the release time is also the shelf time. If you are afraid of trouble, you can directly buy some third-party window recommendation software to use. Such as automatic window _ window recommendation and so on.

What is the role of window management in Taobao?

The baby in the window weighs more and moves more naturally.

What is the window position of Taobao? How to recommend it in the window? What are the benefits?

Today I'll explain it and popularize the basic knowledge. Secondly: Steps: Open my Taobao-baby for sale-and then look at the window recommendation words at the bottom of each page of baby, and make clear how many window spaces you have, so that you can choose baby and then choose window recommendation. Remember! Start with the baby who is about to expire, so that it can be ranked in the first few pages of the search. And update it in time when you are free every day, and insist on recommending the baby that is about to expire.

What are the benefits of Taobao window recommendation?

1. The recommended baby actually stands out in his own shop. 2. Every baby attribute is recommended by the store ... generally good products are recommended to the window ... enough to attract customers ... use the window to recommend the location.

1. There are tricks when recommending! Don't divide the baby into three times, remember that the first batch recommends the second batch of babies, the second batch recommends the third batch of babies, and the third batch recommends the first batch of babies! (For the record, I have to wait until the first batch of babies are automatically removed from the shelves before recommending them to the second batch). That's what my baby does! Hey hey! ~ ~ can increase the number of views of each of your treasures! For example, when your first baby came to the end, the first recommended baby came to the front. Exaggerated, all your babies came to the front in 7 days!

2, baby, there is another advantage of being divided into three times! Taobao will send several recommendations to each seller! Novice recommendation is generally 5 window positions, but there are also many treasures. Who should I give them to? To be clear here, window recommendation is only useful if the baby ends less than 2 days, so ~ hehe, you have to give it to the baby three times to know who it is! Hehe, of course, it's for the batch that is coming to an end! Let me see, 5 to 20 seats is enough (sellers under 4 hearts)! Hehe ... it's hard to get a recommendation seat. Both of my products have been recommended, and the number of visitors is really much higher ~ but most buyers still like to buy products with lower prices, so the price advantage cannot be less.

3. Many products that you think are cheap and distinctive must be ranked in the recommended position of the store, which is the advantage of posting and replying.

I often see some sellers' personal signatures and open their stores. Even if they don't buy them, they at least increase the number of views, because goods with high time and high price are always the key words for everyone to search.

The order of treasures in Taobao is:

1, the baby with window recommendation is in front of the baby without window recommendation (in the case of all window recommendations, according to how much time the baby has left)

2, there is no window recommendation, according to how much time the baby has left, the shorter the time, the earlier the arrangement.

Therefore, the recommended position of the window is very important. Taobao sellers can participate in the "Consumer Protection Plan" and get five permanent recommended positions.

What is the window of Taobao seller's edition for?

Hello, landlord, "window recommendation" is a service that pats to show and recommend goods to sellers. Reasonable use of these window recommendation positions will greatly improve your product views and click-through rate. When you publish the product and fill in the product information, you can find the number of recommended locations in your window. You can also click "My Pat" > >; In the "window recommendation" management, at the same time, you can also set up "window goods" in the "management of goods for sale". "Shop Window Recommended Goods" will be displayed in the "Shop Window Recommended Goods" section of the "List of Goods" page. The number of recommended places in the window depends on your opening time, credit, transaction volume and customer satisfaction.

Is the window recommendation of Taobao sellers useful?

Yes, if you have a window recommendation, when the buyer chooses to search or clicks "I want to buy" to search by category, a window recommendation baby will appear on the page. The window recommendation position is to let the baby have more views and click-through rates through search. If you can make rational use of these recommended places, it is very important to increase the passenger flow in your store.