Operation skills and practice of Tik Tok live broadcast with goods

Tik Tok live broadcast with goods operation skills and practices are as follows:

If you want to improve the traffic in the live broadcast room, you must understand how the platform evaluates the pros and cons of a live broadcast room.

Specific indicators are divided into three categories, namely: flow indicators, interaction indicators and transaction indicators.

Traffic indicators include audience number, online peak value, etc. This is actually an outcome indicator.

When we were in the studio, we interacted with the indicators. When the trading indicators are excellent, the system will naturally give you more traffic recommendations.

Interactive indicators include users' interactive behaviors in the live broadcast room, such as comments, likes, fan groups, and length of stay.

Interactive indicators can basically reflect the popularity of a live broadcast room, which is one of the important dimensions of whether a continuous live broadcast room can effectively retain users from the perspective of algorithm judgment.

One of the most important indicators is to stay, because staying is the premise of everything. Only by staying, will there be likes, comments and fans behind.

However, the help of just staying is limited, and signs such as comments and lights must be added simultaneously, so that the traffic between live broadcasts will increase with the interaction.

Transaction indicators include GMV, number of payers, conversion rate, UV value and other data, and transaction indicators can generally reflect the value attributes of a live broadcast room.

Judging from the algorithm is also one of the important dimensions of whether the constant live broadcast room can effectively transform users. The most important one is the conversion rate, and the real-time conversion rate is the core indicator that affects the push traffic, which is what we often say.

The higher the real-time conversion rate, the higher the embolic flow.