How to obtain the agency right of brand cosmetics

First of all, we need to know if there is an agent where we want to act!

If so, you can consider acting as an agent elsewhere. If not, you can learn about the brand you want to represent through some channels. If you want to be a brand agent, you can go to the investment promotion department of the brand company, or the department in charge of joining similar to the investment promotion department, and talk about it.

Generally speaking, agents need a certain amount of money. Some brands require agents to run in the company, so they must set up a company first. Small brands may not need so much trouble, just pay a certain initial fee. Secondly, to have sufficient funds, the agency fee is a big expense.

Extended data:

Present situation of cosmetics industry:

First, big brands and international brands grasp the first-line channels and channels.

Second, big brands are gradually infiltrating into the low end, and small brands are facing the squeeze of living space.

Third, the cost of access and channel construction is getting higher and higher.

Fourth, the profit margin is shrinking, but the cost is increasing year by year.

Fifth, the consumption power is declining, the terminal sales are not smooth, and the goods are not ideal. Basically, you can't move without a promotion.

Sixth, Watson's and Yihuagong cosmetics franchise stores, which are powerful emerging terminals, are gradually becoming a force to be reckoned with in the industry.

These six points, for the current situation of the industry, can only be done well if they are clearly seen.