Fortune Telling Collection - Ziwei fortune-telling - Why is dq ice cream so expensive?

Why is dq ice cream so expensive?

Brand positioning and product quality.

1, brand positioning: DQ is positioned as a high-end ice cream brand, and the raw materials used are of high quality, and the whole milk slurry has a stronger taste at low temperature.

2. Product quality: DQ has a rich product line, and various flavors and styles of ice cream will increase the cost of products.