Who planned Meng Po Tang? Why is it so hot?

(1) Who is the planner of Meng Po Tang?

Zhang Yufeng, the planner of "Meng Po Tang", said that the burden of family and the rise and fall of business make people breathless.

Meng Po Tang is a failed commercial work by Zhang Yufeng many years ago. "Bitter taste, slightly sour taste, sweet aftertaste, like life."

(Soul ferries to the grave)

(2) What is Meng Po Tang?

Meng Po Tang, which is said to be Kuding tea on the Internet, is actually not pure Kuding tea. It has four flavors: sweet, sour and bitter, and is made of traditional Chinese medicine. Zhang Yufeng said, let it be bitter and keep it sweet.

(3) Why is Meng Po Tang popular?

① Publicity effect: Look at this excellent copy.

"Meng Po Tang, sweet, sour, spicy and salty, what is the taste of your life and what it tastes like to drink it."

"After eating this bowl of soup in Meng Po, go forward and don't look back."

"After drinking this cup of Meng Po Tang, all my troubles will be forgotten."

"Forget all the troubles and worries, and the future life will be sweet and beautiful."

(2) Grasp the public psychology:

"People rob Meng Po soup not because it is delicious, nor because they can forget the past after drinking it. No matter whether you have money or not, you have more or less troubles and pains, so I hope Meng Po Tang will comfort yourself. "

"After drinking this bowl of Mengpo soup, I am still the most beautiful boy in this beggar gang."

And it's free to taste!

The effect of contemporary online publicity is really too fast, and many of them are just fresh. I'm afraid there will be fewer repeat customers.

Booth economy

People seized the stall economy and took off! The stall economy has its own ideas. If we want to seize the opportunity, we must have unique ideas.

The following are some suggestions: ① Cow's head and horse's face: wear a cow's head cover and sell noodles.

2 black and white impermanence: selling black and white stinky tofu.

The last paragraph:

When I was drinking the twelfth bowl of Meng Po Tang, Meng Po said to me, you drank so many bowls. What do you want to forget?

I whispered in her ear: let's learn to meow together, meow together.

This is my favorite Meng Po.

In the era when the internet was not so developed, only the Spring Festival Evening could make people famous overnight. Now in the Internet age, it only takes one idea to become famous overnight. These two days, this "Meng Po" in Zhengzhou became popular, to be exact, "Meng Po" and the "Meng Po Tang" she sold became popular!

I believe everyone has seen this Meng Po selling Meng Po soup online. Now, both the media and various small video platforms are spreading this popular Meng Po Tang all over the network. This Meng Po has been wearing a wrinkled mask, which seems to give people a very mysterious feeling. Actually, the person who plays Meng Po is a man.

It is understood that "Meng Po Tang" originally started to set up stalls at 8 o'clock every day, but after media reports, more and more people came to watch and taste "Meng Po Tang", and "Meng Po" had to advance the time to 6: 50, which shows how much people like "Meng Po Tang". In fact, everyone is looking at it out of curiosity.

The location of "Meng Po Tang" is in wanda plaza, Zhengzhou, but now people from all over Henan come to Zhengzhou to see and drink a bowl of "Meng Po Tang", and some even come from other provinces, which shows that "Meng Po Tang" is really attractive. In fact, the reason why Meng Po Tang is so attractive is mainly creativity.

According to the staff of the "Meng Po Tang" activity planning team, "Meng Po Tang" is so popular that it is not actually used to make money. Their purpose is to drive the whole business circle and set fire to it. Then, if others want to play this project, they can buy a set of "Meng Po Tang" equipment, which only costs more than 2,000 yuan.

Business circle with fire, this purpose is really good, but it also directly reflects the impact of the epidemic. Erqi wanda plaza should belong to the most prosperous business district in Zhengzhou, but I didn't expect to use "Meng Po Tang" to drive people's flow now. It can be seen that wanda plaza is far from its previous state, and all this is an epidemic.

The epidemic came suddenly, but the impact was so lasting that no one expected it. But fortunately, the epidemic prevention efforts of our country and the cooperation of the whole people to fight the epidemic have achieved such an effect now, and I hope the epidemic can be completely ended as soon as possible.

"After drinking this bowl of Meng Po soup, I am still the most beautiful boy in this street."

Meng Po Tang became popular on the Internet, and all netizens expressed their opinions, either as "IQ tax", or as washing powder water, or as people's desire to release pressure.

Zhang Yufeng, the planner of "Meng Po Tang", said that the burden of family and the rise and fall of business make people breathless.

Meng Po Tang is a failed commercial work by Zhang Yufeng many years ago. "Bitter taste, slightly sour taste, sweet aftertaste, like life."

Everyone is waiting in line to buy Mengpo soup.

The original intention is to let everyone learn to "let go" in the face of pressure.

Zhang Yufeng, born at 198 1, welcomed her baby daughter last year and became a full-time mother with her wife who opened a shop together. Although both parents have financial resources and are healthy, they don't need much care, but the burden of family and the sudden epidemic still make him feel great pressure.

"There must be a lot of people like me, with insufficient income and constant consumption, and they have accumulated a lot of pressure in their hearts. I just want everyone to relax to some extent and let go of those troubles for a while, even for a while. "

Zhang Yufeng has opened two stores, each with a monthly rent of 30,000 to 40,000 yuan. He felt that everyone was under pressure, so he wanted to tell everyone to "put it down" in this way.

On the surface, sending Meng Po Tang to everyone is a kind of ridicule and entertainment for the "night economy". In fact, Zhang Yufeng wanted to express his inner attitude towards stress through such an activity.

He said that everyone has pressure and troubles, students are worried about their grades, and young people want to succeed in their careers ... These pressures are inevitable, but some people have reached a dead end and are obsessed with their own misfortunes.

The predecessor of this bowl of "Meng Po Tang" is "Buddhist" milk tea.

Zhang Yufeng's ability to face pressure calmly is related to his business experience for many years.

20 18 years investment10 million yuan, enjoy the wardrobe. He bought a bunch of clothes, but no one came to appreciate them. Clothes piled up into rubbish. He is heavily in debt, but he doesn't know what to do. He is eager to find a hiding place.

On days when he has no job, he either stays at home all day or goes on a long trip.

He tried to find a product to express his inner pain and convey the idea that "you can be happy without persistence" Finally, I opened a tea shop called "Fobu Tea", which is now "Meng Po Tang".

At the beginning of its opening, the business of "Fobu Tea" was booming, but it soon closed down after the heat faded. Surprisingly, two years later, it will be replaced by "Meng Po" Facebook, which detonated the Internet.

Meng Po Tang, which is said to be Kuding tea on the Internet, is actually not pure Kuding tea. It has four flavors: sweet, sour and bitter, and is made of traditional Chinese medicine. Zhang Yufeng said, let it be bitter and keep it sweet.

Finally, I want to tell you that the hunchbacked Meng Po was played by a young man, born after 90.

0 1 An ancient legend says that when a person dies, his soul will cross a river on the way to the grave. This river is called Forgetting River. There is a small bridge on the river, which is called Naihe Bridge. There is a stone standing beside Naihe Bridge, which is called Sansheng Stone. In the past, whose past soul was recorded on the Sansheng stone?

There is an old woman on Naihe Bridge. Her name is Meng Po. Why Meng Po? Because her surname is Meng, it was Qin Shihuang who cried down the Great Wall. I don't know why, when the terrifying sent her to Naihe Bridge to cook Meng Po soup for ghosts, it lasted for two thousand years.

How is the effect of this Mengpo decoction?

In life, there are too many love and hate, which often makes us breathless. Entering the underworld, these emotional memories must be forgotten. Mengpo decoction plays a role in forgetting the love and hate of past lives, so it is also called "forgetting water". Therefore, most of us don't remember past lives, just because we drank Meng Po Tang. However, there are also very few people who say that they can remember past lives. It is likely that they secretly drank less when crossing the Naihe Bridge.

These are legendary things, so we don't have to take them too seriously. However, these days, Meng Po Tang suddenly caught fire. What happened?

Zhengzhou Mengpo soup was on fire, and it was a mess. These days, a stall selling Meng Po Tang in Zhengzhou, Henan Province became popular on the Internet. A "Meng Po" wearing a "ghost mask" sells "Meng Po Tang", and people all over Henan are willing to queue up for a bowl of Meng Po Tang. It is said that thousands of people line up every day. I don't know if it will work, but the money the boss earns is certain.

03 Why is it so hot 04 A man named Zhang Yufeng was born in 198 1 and is 39 years old. He once spent $1 million to set up the "Enjoy Wardrobe", but no one responded. Instead of recouping his investment, he lost all his money.

Two years ago, he opened a tea shop, which was popular for a while. Later, the tea shop gradually lost its popularity.

Because of the epidemic this year, many people lost their jobs and some businessmen were depressed. It occurred to him that this kind of "water for forgetting the new year" was easy to sell, so the milk tea shop became a Mengpo soup shop.

Unexpectedly, it was a fire at once.

Perhaps it should be said that failure is the mother of success.

Conclusion: From this perspective, failure is not terrible. If you are willing to use your head, the opportunity will come at any time.

I believe that netizens have been brushing news or daily short videos recently, and have seen such a news more or less. Mengpo Tang in Zhengzhou, Henan Province is popular all over the Internet. Many people say that when they go to the local area, they have to wait in line for at least half an hour to drink such a bowl of "Meng Po Tang". A big square "Meng Po Tang" booth was surrounded by many people, some people took photos and some people broadcast live. I don't know. I thought someone was handing out money! Why is this Meng Po soup so popular? Is it really so delicious that you can forget all the memories of love, hate, hatred and troubles?

The answer is of course: no! Mengpo soup is a kind of tea soup in ancient folklore. According to legend, there is a road called Huang Quan Road, a river called Forgetting River and a bridge called Naihe Bridge. Across Naihe Bridge, there is a earthen platform called Wangxiangtai, where the old woman sells Meng Po soup. Meng Po Tang, popular in Zhengzhou, Henan Province, simply restored the scene, then put on a mask, and there was a big pot of boiling tea soup on the mobile booth as a selling point to attract people to watch.

It is said that this planner is a former entrepreneur. This time, with the help of the stall economy, he tried enthusiastically and achieved such good results. No matter what medicine is sold in the soup and who the real person is, we have proved one thing. There are no unsold goods and things, only unexpected innovation and traffic help. It is said that it is only tea soup for relieving summer heat, but guests are willing to pay for such innovation, and it is still circulating, even if one in 100 can be done, it is still profitable.

In Suki's summary of Meng Po Tang, I once remembered a saying that when people leave, the soul must drink Meng Po Tang on the way to the grave, which is the water of forgetting. After drinking it, you will forget the memories in your life and set foot on a new life with a brand-new look, thus having a happy life. .....

Although "Meng Po Tang" makes people tremble a little, it is hot as soon as it hits the ground. What does this mean? This means that how many people have psychological pressure that they can't express or have nowhere to say. ......

Although "Meng Po Tang" is only a creative symbol, it has been accepted by countless people. After drinking Meng Po Tang, I let myself go into battle lightly and live a more wonderful life. .........

Right? [dizzy]

Look at Meng Po in Erqi Square.

The stall economy is so active,

Meng Po sent a bowl of soup,

May the world be helpless.

Nowadays, the stall has become the hottest project. At present, Meng Po Tang in Zhengzhou, Henan Province is popular all over the country. Many people say they have to wait in line for at least half an hour to get a bowl of Mengpo soup.

The story behind Meng Po Tang was founded by Zhang Yufeng. He said: the burden of family and the rise and fall of career make people breathless.

Meng Po Tang is a failed commercial work by Zhang Yufeng many years ago. Eating in the mouth is bitter, tastes slightly sour, and has a sweet aftertaste, much like life.

Since Zhang Yufeng became a father at the beginning of last year, his wife who opened a shop with him has become a full-time mother. Although both parents have financial resources and are healthy, they don't need too many people to take care of them, but the burden of the family and the sudden epidemic have made him feel great pressure.

In order to let people who are short of income and under great pressure like themselves relax temporarily, Zhang Yufeng asked everyone to vent through Meng Po Tang.

Why Meng Po Tang is popular Meng Po Tang is popular because her excellent copy captures the public's psychology and can be freely tasted.

"Meng Po Tang, sweet and sour, bitter and salty, what is the taste of your life and what it tastes like to drink it."

In a word, the planner has grasped the public psychology, so this kind of Meng Po soup will be popular. Now that the Internet is developed, this Meng Po soup can catch fire, thanks to the spread of the Internet. Street stalls also need to be creative. However, online celebrity products will gradually fade out over time. I believe that business will flourish as long as creativity continues.

Who planned Meng Po Tang? Why is it so hot? Meng Po Tang is very creative.

Take advantage of the trend, and the momentum combination is perfect.

The basis of business is traffic, whether it is a traditional commercial street, the Internet or e-commerce, the essence is still a traffic business!

According to media reports, the planner is a serial entrepreneur, and this Meng Po Tang is also her previous project, which can be said to be a failed project.

Zhang Yufeng, the planner of Meng Po Tang, said: The burden of family and the rise and fall of business make people breathless.

Meng Po Tang is a failed commercial work by Zhang Yufeng many years ago: it tastes bitter, slightly sour and has a sweet aftertaste, just like life!

What the hell happened? On the evening of June 5th, at the core intersection of Erqi Wanda Pedestrian Street in Zhengzhou, Henan Province, a man dressed as Meng Po cooked "Meng Po Tang" on the spot, and several men nearby distributed the cooked Meng Po Tang to the people who came to watch.

In front of Meng Po, is the Naihe Bridge. People who come to drink Mengpo soup need to line up in front of Naihe Bridge, and then walk across Naihe Bridge one by one to drink Mengpo soup.

The video shows Meng Po dressed as an old woman and wearing a wrinkled mask, selling "Meng Po Tang" in front of a dreamy white soup pot. There was a sea of people at the scene, with tens of thousands of people. Just waiting in line can last for hours, just to taste a bowl of "Meng Po Tang" that makes people forget everything!

What is Meng Po Tang? According to legend, Meng Po Tang is a kind of tea soup that can forget all troubles and all love and hate. According to legend, Meng Po Tang is a mixture of human soul and herbs collected from the secular world, and it is also said that it is a soup made by collecting people's tears and boiling.

Storytelling: According to a well-known story, there is a road called Huang Quan Road and a river called Forgotten River. There is a bridge over the river called Naihe Bridge. There is an earthen platform opposite Naihe Bridge called Wangxiangtai. There is an old woman selling Mengpo soup in Wangxiangtai. There is a kind of stone called Sansheng Stone near Forgetting River, which makes you forget everything. Sanshengshi records your past life. We crossed the Naihe Bridge and arrived at Wangxiang.

How did Meng Po Tang catch fire? 1, thinking: thinking up and down! Creativity is for surprise!

To tell the truth, this idea is still very good. Very good combination of super-hot communication economy, the timing is also in place!

2, insight: insight into the pain points and itching points of consumers is the core!

This is the most critical part of creative success. What are the pain points and itching points of consumers? They are under great pressure and need to be released, and they need to be put down in order to gain inner peace.

3. Scenario: Form a scenario-based solution.

The product is the scene. Under the scene, it is just needed, it is traffic. You don't usually drink these. Why do you have to wait in line for hours today? This is just the need and traffic brought by the scene.

4. build momentum and gain momentum;

With the help of the super flow of the stall economy, the potential energy of this Meng Po Tang has been created. The perfect combination realizes the collection of traffic.

5. The role of the story;

Mengpo Tang, Naihe Bridge, the stories of these scenic spots do not need education. As we all know, everyone likes to listen to stories and has a strong sense of substitution, so they will naturally accept products.

Excellent copywriting:

"Meng Po Tang, sweet, sour, spicy and salty, what is the taste of your life and what it tastes like to drink it."

"After eating this bowl of soup in Meng Po, go forward and don't look back."

"After drinking this cup of Meng Po Tang, all my troubles will be forgotten."

"Forget all the troubles and worries, and the future life will be sweet and beautiful."

6. Flow, precipitation and transformation;

There is no viscosity because there is no conversion. For creativity, it is great to set up personal IP, but it has a poor correlation with projects and products.

Finally, traffic is very important, but it is becoming less and less important, because accurate traffic, sticky traffic and fans are fundamental, and your guests are only useful if they are precipitated and transformed.

Who did this? How long will it last? The person who came up with this idea is a serial entrepreneur, who has done many projects and opened an online celebrity milk tea shop, but in the end the craze faded and closed. It is said to be a Buddhist milk tea shop.

I came up with this idea because I want everyone to learn to let go. Now everyone is under great mental pressure!

This Meng Po is actually played by a young man, male, born after 90, just an ordinary person!

How long will it last? It doesn't matter. The world is changing too fast. Where is the next bonus? Nobody knows!

Jiang Jun, founder and CEO of Precision Marketing, is well versed in providing Internet precision marketing planning, brand super IP construction, scenario product planning, Internet business model design, community marketing operation, resource introduction, project landing, and quickly realizing the fission of sales transformation.

2020, live broadcast, content with goods and cash, set up stalls to do business, seize the wind, and realize the dream of new wealth.

This phenomenon is due to our network. The network spreads too fast. Many people want to be online celebrities and do everything they can! Dressing up as a ghost, being funny, selling cute and doing everything, his popularity is mainly due to the pressure of people now, and he wants to forget something, such as Ma Yun's flowers! There are car loans, mortgages, looking for a girlfriend, looking for a boyfriend! It's all here, but this is something you can forget.