How to name the building?

1, the characteristics of architecture: cleverly extend or interpret the terms of architecture or settlement, and create a living environment. 2. The naming of real estate should be full of the flavor of the times: unless the real estate has a special positioning, try to use words that are not well known to the public. 3. The building name has strong identification and outstanding personality, which should reflect the difference and uniqueness of the building and be consistent with the market image positioning. 4. Highlight advantages: If you want to successfully sell real estate, the name of the real estate as a carrier can highlight and strengthen these advantages.

1, features of building deduction

Cleverly expand or explain the terms of building or settlement to create a living environment. The so-called "withholding building" in naming emphasizes the heterogeneity of commercial housing to show the difference. Naming often consists of two parts, and the last word or two is the language of the building or settlement.

2. The naming of real estate should be full of the flavor of the times.

Unless the building is in a special location, try to use words that are not well known to the public, such as "XX Mansion", "XX Peak", "XX Tower", "XX Fort" and "XX Square". These suffixes are ancient and long-standing, bearing heavy historical culture, but lacking the flavor of the times, giving people a gloomy, closed and sunny psychological hint, especially in large residential areas.

3. The real estate name has strong identification and outstanding personality, which should reflect the differences and distinctiveness of real estate and be consistent with the market image positioning. When naming a real estate, we can emphasize its geography, culture, environment and brand, such as "Weizi Garden" and "Vanke Star Garden" and their positioning.

4. Highlighting the advantages of real estate To achieve sales success, it is necessary to highlight the product advantages that the real estate itself has, that other competitive real estates do not have, and that are accepted by the majority of buyers. As a carrier, the property name can highlight and strengthen these advantages. It can be marked with land names, such as "Xingqing Community" and "Shiyuan New Village". Or take buildings as signs, such as "Qinglong Community"; Or marked by function, such as "XX Securities Building". Such naming is only for general information, not a part of marketing means. Throughout the naming of some buildings, the naming that can combine the greatest advantages of buildings is rare, and the naming that embodies ecology, green, environmental protection and health is even rarer.

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