Who is "Miss Su"? He should be the best foodie in Suning.

65438+February, 1, "Mr. Su's Fresh Search" ended perfectly. As the first live broadcast studio of the whole network and the variety show of the origin e-commerce, this program was jointly created by Suning Wenchuang and Suning Supermarket. It took the audience 1 month to witness the fresh single product from its origin to Suning under the leadership of "Teacher Su" and 18 popular network celebrities. At the same time, the program completed the perfect grafting of program products and Suning.cn products, so that consumers can buy directly at buy buy instead of drooling over fresh food, and achieved three bumper harvests in popularity, word of mouth and sales.

The original ecology reappears fresh and delicious, and hip-hop touches the taste buds.

The most obvious labels of teacher Su's fresh search are "original ecology" and "truth". The original ecology represents health. When delicious food and health are combined and attracted by new elements such as online celebrities, there is naturally no shortage of traffic. Since the broadcast of 1 1.3, the cumulative online audience has exceeded 7 million during the program period.

In the ninth program, the film crew explored hairy crabs in Yangcheng Lake, virgin milk in Inner Mongolia, sea cucumbers on the island, scallops, oysters, conchs, Xiangxi honey pomelo in Hunan Phoenix, Qingyuan chicken, honey bacon in Hunan Guzhang, Mayang sugar orange in Hunan Mayang, dangshan pear in Suzhou, Anhui, and black-bone green-shelled eggs in Chishui, Guizhou, which were rich and vivid, and stimulated people's most primitive food desires.

In the process of location exploration, Mr. Su created a relaxed and pleasant food tasting atmosphere for the audience around fresh food with superb skills and host guests. Whether it's the pain of a celebrity miss caught by a crab and stung by a bee, or the joy of the host as a "milkman" milking and picking fresh oranges and pears in the orchard, it has become a part of the program, which is true and humorous.

Miss Internet Celebrity was stung by a bee by accident.

Compared with the general food variety show, Mr. Su's Seeking Fresh not only increases the content of outdoor materials, but also scientifically analyzes the fresh consumption and the food culture behind it, with online celebrities, fun games PK and other live interactions. The audience can not only learn how to choose the best fresh food, but also learn how to cook fresh food and solve all the problems of buying food from buy buy.

Perfect grafting of e-commerce platform, releasing diversion realization port

In the live broadcast of the program, Suning not only followed up the enthusiastic interaction of the program content, but also provided a full range of services for the audience's desire to take the initiative to buy. It not only provides opportunities for lottery and welfare distribution in the program, but also opens a platform for Suning's live broadcast and omni-channel purchase, and delivers the fresh products of origin presented in the program to consumers with efficient and perfect logistics, realizing the trinity experience of entertainment, socialization and shopping, which has contributed to many sales transformations.

Teacher Su's fresh search has formed a unique interactive mode with the audience through the form of e-commerce+variety+live broadcast. "E-commerce" makes products and users match accurately, "Variety" makes the brand image output good, and "live broadcast" makes the program more dynamic and closer to the audience.

Of course, the happy ending of Teacher Su's Fresh Search does not mean the end of Fresh Search. Wang Di, president of Suning Supermarket Company, said: "Suning Supermarket still has a long way to go in finding fresh food. Next, Suning Supermarket will bring healthier and fresher ingredients to consumers, from origin, packaging to distribution to consumers, ensuring that consumers are assured and satisfied. " How to upgrade "Teacher Su" in "Network Celebrity"? Let's wait and see.