Fortune Telling Collection - Ziwei fortune-telling - What are the strategies for naming a good home textile brand?

What are the strategies for naming a good home textile brand?

Home textiles, also known as decorative textiles, together with clothing textiles and industrial textiles constitute the third world of textile industry; Home textiles, a textile industry, is gradually becoming the new favorite of home improvement and space decoration. So many people have the idea of opening a home textile shop, so how to get a nice name?

The brand name of home textiles is pleasant to listen to, and it is pleasant to dream: it is comfortable to dream.

Fishma: Fang Fei is like a poem

Manson: Romantic and natural.

Fumeite is lucky: happiness and warmth

Reflect dreams: it means to hope that dreams come true. "Dream Reflected" is also a piece of music, simple and profound, easy to remember.

Yosemite: excellent, beautiful, high quality, excellent; Forest, forest and environmental protection; Beautiful, beautiful and beautiful life

Philip Burkart: Silky and soft, far away women love it.

Homesickness: Because home textile products fall in love with home.

Recalling Jiangnan (meaning Jiangnan): Silk produced in Jiangnan also embodies quality and charm.

Moon Bay: Moon Bay, a warm harbor.

The reference of home textile trademark naming can better reflect the brand impression, because the brand concept, familiarity and brand recognition are not in people's consciousness, and because of the characteristics of the industry, it is not an industry that everyone often pays attention to, so it takes a long time to educate and guide from cognition to acceptance. Improve industry awareness, and then brand awareness. Starting from the object, the object of the goods sold is still high-end, and there is a certain material basis or healthy cognitive object to pursue. We should be diligent in observing modern people's pursuit of life, and pay more attention to which aspect, starting from the object's appeal for goods (such as function, emotion, feeling, etc.). ). At the same time, it can integrate the brand meaning in the later stage, give the brand life and give the brand vision.

The naming strategy of home textile trademarks is named according to the different benefits that products bring to consumers. Emotional brands, such as Dunhill (clothing), Goldlion (clothing), Hershey (chocolate), Midea (household appliances), Budweiser (beer), Kellogg's (food), 7-up (beverage), Regal (automobile), Geely (blade) and MasterCard. Functional brands, such as Mercedes-Benz (automobile), Rejoice (shampoo), Boeing (airplane), Canon (camera), Jaguar (automobile), Meidengfeng (underwear), Meijiajing (soap), Shufujia (soap), Tide (washing powder) and Hushubao. Neutral brand, such a brand has no specific meaning and is neutral. Such as Haier (household appliances), Sony (electrical appliances), Exxon (petroleum) and so on.

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