Bytes entered Liang rubo: before and after Tik Tok went public.

Every reporter: Wang Ziwei Every editor: Liu Xuemei

An internal email from Liang Rubo stirred the restless Internet. The news was released only three days after Su Hua stepped down.

165438+102, Liang rubo sent an email to all employees, announcing the organizational adjustment and establishing six business segments: TikTok, Dali Education, Shu Fei, Volcano Engine, Chenguang and Tiktok. This shows that the handover with Zhang Yiming has been officially completed.

Photo courtesy of Zhang Yiming and Liang Rubo Enterprises

In May this year, Zhang Yiming announced his resignation as CEO of ByteDance and was replaced by co-founder Liang Rubo. At that time, public opinion was asking: Who is Liang Rubo?

Previously, ByteDance's senior management core has been dominated by "three cards". Liang Rubo is not conspicuous among hundreds of executives in ByteDance.

But after combing, we can see that Liang Rubo has rushed to the front line in the development of byte important business lines. In 2020, Liang Rubo was in charge of recruitment in the Human Resources Department. This is what Zhang Yiming called "the most important management work in ByteDance".

After this adjustment, the highlight of the industry is that today's headlines, watermelon videos, search, encyclopedia and domestic vertical services are all merged into the sector, and Zhou no longer serves as CFO. These two points are interpreted as "Tik Tok forward" and "list backward".

At the same time, ByteDance is also facing the pressure of 654.38 million employees. Last month, news of layoffs came out.

Whether it's layoffs or business sector adjustment, these changes mean that ByteDance's organization and business are undergoing a round of drastic changes-ByteDance has entered the "Liang Rubo Time".

In Tik Tok's internal letter, today's headlines and watermelon videos were loaded into Tik Tok plate, which attracted much attention. This is also regarded by the industry as the biggest part of adjustment.

This time, ByteDance's organizational structure is divided into six parts. They are:

-The skills and vocational training function of the Employee Development Department has been transformed into vocational education business and merged into the dynamic education sector;

_ Shu Fei, EE and EA merged, focusing on providing enterprise collaboration and management services, which is the business segment of Shu Fei;

_ Focus on the Volcano Engine section of the enterprise-level technical service cloud platform;

_ The day and night light-year department responsible for game development and distribution;

_ Some overseas e-commerce services that may be extended in Tik Tok and Tik Tok.

_ Tik Tok plate includes today's headlines of "Veteran Business" which started in ByteDance, and watermelon videos used in Chinese video, search, encyclopedia and domestic vertical service business.

From the relationship point of view, Tik Tok's business segment covers today's headlines and watermelon video business, so are Tik Tok and these two "old brands" still at the same level?

An insider in ByteDance revealed to the National Business Daily that today's headlines, watermelon videos and Tik Tok under the Tik Tok plate are still independent of each other in the business plate. "The head of the headline and watermelon originally reported to Zhang Nan." This person told the National Business Daily reporter. Zhang Nan is currently the CEO of ByteDance.

According to the internal letter, the purpose of this adjustment is the principle that "closely coordinated businesses and teams are merged into business segments, and GM China and Taiwan develop into enterprise service businesses", aiming at meeting the challenges of complex businesses and huge teams.

"Complex business" and "expanding team size" show the problems that ByteDance urgently needs to face.

Photo courtesy of ByteDance enterprises

Liang Rubo said in the speech of "202 1 yard Club Entrepreneur Annual Meeting" that ByteDance has 65,438+million employees distributed in more than 200 cities around the world. The business also covers complex businesses such as toB and ToC.

Bytes is 2020, and the number of employees will change from 60,000 to 65,438+10,000. Last month, there were rumors that Byte would lay off employees. According to relevant sources in ByteDance, except for the large-scale layoffs in the education business due to the "double reduction" policy, all other businesses have been adjusted normally, and there is no large-scale layoffs.

It can be seen that ByteDance is currently undergoing a wave of major business adjustments and changes. From the operational point of view, ByteDance's business performance is more active this year.

For example, the commercialization of vertical services such as Shu Fei, Volcano Engine and Huge Engine. The integration of the volcano engine and ByteDance Zhongtai business into an independent sector has essentially highlighted its importance in the company and business; Another example is the rapid growth of e-commerce in Tik Tok: a report of CITIC Construction Securities predicts that e-commerce in Tik Tok will exceed 65,438+0 trillion GMV in three years.

Watermelon video and today's headlines have entered a stage of slow growth.

Li Chengdong, founder of Dolphin Think Tank, told the reporter of National Business Daily that Tik Tok is the commercial entrance for all its e-commerce companies in ByteDance. "In fact, the Tik Tok plate was established to mobilize the traffic and distribution of other platforms. That is, Tik Tok is the core of commercialization, integrating the traffic of today's headlines, watermelon videos and other platforms to improve commercialization efficiency. " Li Chengdong said.

E-commerce is the fastest growing business in ByteDance. This openness may mean that ByteDance can revitalize the resources between applications, and Tik Tok may provide more scenes and services for its businesses, and provide new commercial exhibition space for ByteDance.

It is true that today's headlines are now "national" applications. After 90 days on the line, they have accumulated brilliant achievements of 6.5438+million users.

It is true that watermelon video has achieved more than 3.2 million creators per month and over 65.438+0.8 billion active users.

But after Byte grew from a speedboat to a giant ship, these achievements also stayed yesterday. Bytes need to be commercialized faster. From this perspective, the Tik Tok plate may be the main battlefield for byte profitability and transformation.

CFO left blank: "Short-term non-listing" also inserted a key message in the inconspicuous position of this internal letter: the head of the company was funded by Zhou and no longer served as CFO.

Some insiders believe that this seemingly understated news is actually as heavy as Liang Rubo's official helm of ByteDance: telling the market from the business level that ByteDance has no listing plan in the short term.

Zhou was funded and originally worked in Xiaomi. After leaving office, he worked as CFO in ByteDance, and was regarded as a key figure in ByteDance's preparation for listing.

From the time line, Zhou invested as CFO at the end of March, and that time was the time when ByteDance was pointed out by foreign media and the industry to be "ready to go public".

After this personnel change, the company's finance department reported to Liang Rubo. This also means that ByteDance will have no CFO at least in the near future.

Li Chengdong told reporters that this personnel change means that the listing conditions are not mature. "ByteDance needs to do a good job at this stage, which is the key task at present."

Liang Rubo's time was before Zhang Yiming's internal letter announcing his resignation. Among hundreds of executives, Liang Rubo seems not to be the most prominent one. In fact, he has always been an important role.

In his resignation letter, Zhang Yiming introduced Liang Rubo in this way: "In ByteDance, he successively undertook the responsibilities of product research and development, flying books and efficiency engineering, and human resources and management of the Group. Since the establishment of the company, from purchasing and installing servers, important recruitment, enterprise system and management system construction, I have written half of the system, and many things have been done by him. "

Combing Liang Rubo's work experience, we will find that he almost always appears in the first charge echelon of every new initiative and every new business.

In 20 16, bytes entered short videos, and volcano videos, Tik Tok videos and watermelon videos were launched one after another. At that time, Liang Rubo was the technical director and founder of vibrato short video.

The number of employees increased in 20 16, and the company began to pay attention to the development of employees and the improvement of efficiency. This year, Shu Fei is brewing. Among them, Liang Rubo is responsible for the development of larks.

In 2020, bytes began to expand in a planned way. In addition to the complexity of business lines, the number of employees has also surged, from 60,000 to 65,438+10,000. Liang Rubo took over the manpower work this year.

It can be seen that since 2020, Liang Rubo's position in Zhang Yiming's mind has changed from "technology" to "management", and the power given to him by Zhang Yiming is the personnel decision-making power.

To understand the importance of this power, we can trace it back to the early days of ByteDance: at that time, the most important HR in ByteDance was Zhang Yiming himself. Zhang Yiming once stressed internally that recruitment is the most important management work in ByteDance.

In business history, successors are mostly trained through the process of decentralization-authorized management-promotion and reuse. Judging from his resume, Liang Rubo has worked in the front line, both in technical ability and management experience. With these solid experiences, Liang Rubo naturally became the most suitable successor in Zhang Yiming's eyes.

In addition, the cancellation of CFO position is also a means for Liang Rubo to directly participate in the company's financial management. Personnel and finance are under control.

Of course, this does not mean that Liang Rubo's management road is smooth and he can sit back and relax. Some people think that the rapid expansion of the team responsible for operations may also be the reason for the current byte reduction.

Liang Rubo once said to Weibo: "When writing code, my heart is full of inexplicable joy." This is reminiscent of the company name: "ByteDance" describes the moment when the code was typed, and Bytes wrote down the technology gene in the name. Compared with technology, Liang Rubo, like Zhang Yiming, is a novice in management.

For Liang Rubo, it is still not easy to manage and lead 65,438+10,000 people to achieve new success.

National business daily