Network Celebrities and Grassroots Culture

Internet celebrities and grassroots culture have gone from full of ridicule to rocket-like popularity, from the huge financing of120,000 to being banned by the State Administration of Radio, Film and Television. In any case, the purple "papi sauce" perfectly explains almost all the elements of an "online celebrity" to the outside world.

When it comes to online celebrities, we can't help but talk about the "grassroots culture" reflected behind it.

The reason why online celebrities have a huge number of fans and exposure is bound to be inseparable from the contribution of the general public, who is the foundation of grassroots culture. Grassroots represent civilians and ordinary people. Grassroots are not the bottom of society, but the largest group of people objectively existing in society.

Tang Jun, a "working emperor" from the grassroots, once said that those who get the grassroots get the world! And we also found the most successful companies in the world-foreign countries such as Google, Facebook, Microsoft, McDonald's and Coca-Cola; Domestic companies such as Tencent, Baidu and Ali are closely related to successfully mastering the grassroots market. These companies have long been the most authentic and awesome online celebrities in their respective industries.

When it comes to online celebrities and grassroots culture, we naturally think of crowdfunding. Crowdfunding is the booster of dreams, but crowdfunding should also be grounded, and dreams with feelings should also be realized with pragmatic actions. Crowdfunding comes from grassroots, and we must attach importance to grassroots and base ourselves on grassroots in order to achieve long-term development. ?