An inspirational story about Dong Mingzhu and an inspirational story about Dong Mingzhu.

(1) Dong Mingzhu 1954 was born in an ordinary family in Nanjing, Jiangsu, and 1975 joined the work. At that time, she was doing administrative work in a chemical research institute in Nanjing. Before the age of 36, her life was unremarkable. No one would have imagined that after the age of 36, Dong Mingzhu created a professional legend with his tenacity and persistence.

(2) 1990, Dong Mingzhu resolutely resigned and went south to work. At that time, she was 36. When she arrived at Gree Company, she had to start as a grass-roots salesman. Dong Mingzhu, who didn't know what marketing was, recovered the debt of 420,000 yuan left by his predecessor within 40 days with perseverance and tenacious struggle, which made Zhu Jianghong, the general manager at that time, sit up and take notice and became a classic inspirational story in the marketing field after dinner. This is where the entrepreneurial legend of this strong woman began. With diligence and sincerity, Dong Mingzhu has been creating the sales myth of Gree Company, and his personal sales have soared to 36.5 million yuan.

2. A resolute female boss.

(1) 1995, Dong Mingzhu became the sales manager of Gree. The subordinate looked at the female boss at that time like this: a person who never played cards according to the cards had only one "card theory": her own principle, which she thought was right.

(2) The first problem that Dong Mingzhu faced after taking office was the backlog of 1.9 million air conditioners in the dead of winter. In this regard, everyone's usual practice is to sell each set at a reduced price in 300 yuan. Dong Mingzhu said: "No, the price reduction of normal products is detrimental to the image." Her unexpected approach is to distribute the backlog of air conditioners to various dealers. The salesman didn't expect the new official to take up three fires, burning himself and burning endlessly.

(3) In the details of life, the Iron Lady also made such a rule that "you are not allowed to eat during office hours. Once found, the first penalty is 50, the second penalty is 100, and the third time you leave. " When everyone thought it was just talk, one day, Dong Mingzhu walked into the office and found eight employees eating. Only after 10 seconds, the bell rang. Dong Mingzhu was rude. Everyone took 50 yuan. Everyone was dumbfounded. Dong Mingzhu said that as long as the principle is violated, no matter how small it is, it is a big deal, and we must follow through.

(4) One day, the annual sales reached 1. A 500 million big dealer came to Gree factory to ask for special treatment, and there was a non-negotiable arrogance in his tone. Instead of paying attention to him, Dong Mingzhu lashed back: he was expelled from Gree's distribution network. Everyone is worried about this female boss. A sales manager who hasn't taken a firm position has thrown away 1 without hesitation in one day. Annual sales of 500 million yuan. Dong Mingzhu's answer is simple: As long as I violate the principle, I will dismount.

(5) The strong woman's iron fist forced the dealer to be soft. Many air-conditioning factories often connive at big sellers and let them operate across regions, making it impossible for local small dealers to compete and confuse the market. By doing so, Dong Mingzhu will be able to expand the size of small dealers, which will give them a head start.

3. solve the problem of arrears with an iron fist.

(1) Default in payment for goods is a common phenomenon in China's retail and wholesale industries, which has caused many dealers a headache. Dong Mingzhu, who believes in evil, solved all the problems in one year. Her practice is very simple and overbearing: all dealers who are in arrears with the payment will stop delivery and pay the money before picking up the goods.

However, this is easier said than done. She provoked a hornet's nest, and dealers of all sizes complained to Gree boss Zhu Jianghong. Some even declared, "She didn't have me." Dong Mingzhu did not mainly, but said tit for tat: "Then I don't have him." Zhu Jianghong advised Dong Mingzhu: "Is it possible to make up the payment, deliver the goods first and then collect the money?" Dong Mingzhu smiled and said, "Good." As a result, the goods were not delivered as soon as the payment was received. Dong Mingzhu said, "Want goods? Bring money first. " Dong Mingzhu plausibly said: "Even if everyone else is like this, I am Gree." Even if 100 hits the wall, Dong Mingzhu will hit 10l. The wall of default must fall down.

(3) Dong Mingzhu's tough effect is that Gree has no 1997 and 1998 accounts receivable and no 1 cent triangular debt. After that, everyone believed Sister Dong. If you don't withdraw money, you won't get the product. As long as you pay in the past, you will never default on the payment. Dong Jie does things, take orally, don't worry!

4. The inspirational spirit of women in the workplace.

(1) When he was young, Dong Mingzhu only slept five hours a day. It is said that Dong Mingzhu often thinks when he is sleeping or taking a nap. When he has any ideas, Dong Mingzhu will jump up at one or two in the middle of the night, take a notebook and write it down, and even call the boss in the middle of the night. It is her spirit of struggle that led to the birth of many marketing tricks.

(2) 1995, Dong Mingzhu invented "off-season rebate", that is, according to the amount of money invested by dealers in the off-season, the corresponding benefits are returned. In this way, the relationship between money and goods has become a relationship between money and profit, which not only solves the shortage of production funds for manufacturers in the off-season, but also relieves the supply pressure in the peak season. 1995 gree off-season payment increased by 3. Four times, reaching11million yuan, making market preparations for 1996' s decisive battle with Chunlan.

(3) 1995, Gree fork invented "year-end rebate" to return 70 million yuan of profits to dealers.

(4) 1996, in the off-season of air conditioning, Gree got back1500 million yuan by rebate in the off-season. In the off-season price war, brands have to cut prices one after another, even the retail price is lower than the wholesale price, and the wholesale price is lower than the ex-factory price, which hurts their vitality. Dong Mingzhu stipulates that Gree L can't reduce money. On August 3rd1day, Gree announced that it would subsidize 2% of the profit of 10 billion to all dealers in proportion to sales. In this way, in the most difficult period of air-conditioning industry 1996, Gree's sales increased by 17%, surpassing Chunlan for the first time.

(5) Gree not only replenished the money saved by shrinking the marketing team to the dealers, but also returned 250 million yuan to the dealers on 1997.

(6) Dong Mingzhu thinks: Only by making money by distributing Gree can we achieve long-term stability. She not only distributes the air conditioners that are in short supply evenly, but also introduces the air conditioner ID card, so that each air conditioner can be filed in the marketing department.

(7) Generally speaking, September to March is the off-season and April to August is the peak season. The off-season price is different, which is 20 thousand lower than the peak season. General manufacturers are trying their best to advance the peak season from April to March in order to get more profits.

(8) 1998, on a whim, Dong Mingzhu, with the support of Teacher Zhu, announced to extend the off-season for one month. Continue to implement the off-season price in March in April. Gree doesn't want the money he got. When other factories figured it out, many big dealers gave Gree money to buy Gree's products. Some manufacturers lamented: "Dong Mingzhu is really cruel-we have never thought about this move for so many years."

(9) In this way, during 15, Dong Mingzhu grew from a grass-roots salesman to the general manager of Gree. Since 2005, she has been the vice chairman and president of Gree. Since Dong Mingzhu became the general manager, she and Chairman Zhu Jianghong have created a unique miracle in China business community. Under her leadership, from 1995 to 2005, Gree Electric ranked first in air-conditioning production and sales, sales revenue and market share for1year. Since 2003, sales have increased by 30% every year, and net profit has increased by more than 15%!