What is blind box marketing?

What is a blind box? Why is it so hot?

A blind box, as its name implies, is a box that you don't know what it is when you buy it, and you can "see beauty" only after you open it. Many blind box fans spend a lot of money to collect complete sets.

At first, blind box marketing was widely used in hand-made sales in the secondary field. Because secondary users have high IP loyalty, they often have collection addiction. Blind box marketing can quickly stimulate product sales and tap users' consumption potential.

Blind box marketing needs to grasp the current consumer psychology;

Series products meet collection hobbies.

Unknown temptation stimulates gamblers' psychology

As a social currency for showing off and communicating.

In fact, "blind box" is nothing new in catering and food-related markets. Many raccoon role cards in the memory of the post-80 s actually have properties similar to blind boxes.