Auto Show Insight

There is no cold winter in Guangdong, but China auto market wants to get out of it.

Standing outside Pazhou Exhibition Hall with an average temperature of 25℃, the warm sunshine rises. The annual Guangzhou Auto Show arrived as scheduled, even two days ahead of previous years.

"So soon, meet again."

Chengdu in July, Beijing in September,165438+1Guangzhou in October.

Affected by the epidemic, the three auto shows in China have been "crowded" together continuously this year. The schedule overdraft of bimonthly auto show is not only the "strength" of new cars released by various car companies, but also the freshness of the audience.

However, as the "closing ceremony" of the automobile market in one year, it is also the weather vane of the automobile market in 2008. Guangzhou Auto Show, which is a link between the preceding and the following, has still become an arena for various auto companies to compete, especially in the ill-fated year of 2020, which tells of "rebirth and hope"? .

"He who wins South China wins the world".

This is a * * * understanding reached between car companies over the years.

For a long time, the number of cars in Guangdong ranks first in the country, and the total car sales in the Pearl River Delta region, represented by Guangzhou, have accounted for half of the total car sales in the country. With its unique consumption power and radiation ability to surrounding cities, its position in the automobile market is no less than that of others, even slightly better than that of Beijing and Shanghai.

However, a few years ago, due to the widespread adoption of the national "one chess game" strategy by car companies, the policies in various regions were mostly the same. This operation method has been tried and tested in many parts of the country, but it is not so easy to use in South China.

The long-term "inaction" of European and American law models in South China has consolidated the dominance of Japanese car companies, with a long-term market share of over 50% and enjoying the exclusive market dividend in South China.

However, in recent years, due to various subjective and objective factors, Japanese cars once fell into a downturn in China. Japanese car companies have racked their brains to protect the "main position" of the South China market.

In the past 12 months, Toyota, Honda and Nissan have continuously shifted their focus to China.

According to Lv Fei Auto, in 2020, Toyota chose to separate its business in China, strengthen cooperation with two major partners, FAW and GAC, and formally signed cooperation agreements with Contemporary Ampere Technology Co., Ltd. and BYD; Honda plans to launch more electrification products in China, and cooperate with China IT companies such as Alibaba to accelerate the development of the third generation Honda? Connect the intelligent guidance interconnection system; Nissan introduced the latest e-POWER extended range power system and other five technologies to China.

At this year's auto show, whether it is the new model or the layout of the exhibition hall, the Japanese can be described as "well-intentioned." Guangqi Honda and Dongfeng Honda began to fully speed up the electrification strategy. Guangqi Honda's first pure electric vehicle EA6 was unveiled, and Dongfeng Honda also launched its second pure electric SUV? The price of M-NV, 14.98- 159800, the origin of the joint venture brand, is obviously from the market!

Dongfeng Nissan moved the track to the booth and "resurrected" the tree in the background of the concept car? . It can be said that this immersive experience is very strong, and it has built a real, natural and vital future intellectual world for consumers.

Of course, in addition to the electrification of their own advantages, Japanese car companies are also constantly promoting brand rejuvenation, especially in the mid-to-high-end car market, where market share is gradually shrinking, and young consumers in South China have become their "new" targets.

However, while the Japanese camp is constantly building a "moat" in South China, the four marauders who are aware of this are also "awakening" and speeding up the pace of attacking the city and plundering the land in the south.

For example, Mercedes-Benz has brought the world premiere of 1 and the new car of 10 to the market, which is enough to prove the charm of South China's auto market, while BMW, GM, Hyundai and other brands have also brought a variety of new cars to the market intensively.

It is worth noting that this time, Volkswagen also prepared a "killer", and a huge ID was hung on the booth of Hall 6. 1, which declared Volkswagen's determination to challenge Japanese hybrids in the South China market.

In addition, the focus of Japanese brands "guarding the city" comes from China brand.

For domestic independent brands, compared with the moat where foreign capital is strong, learning Japanese brand lean manufacturing is a long-term theme. Whether it is the Great Wall, Geely or Chery Changan, benchmarking Japan is one of the major stage goals of enterprise management.

New technology, new life.

This year's slogan once again continued last year's.

Vientiane is more "new". In turbulent times, car companies are looking for new life.

Nowadays, with the continuous innovation of science and technology, the automobile industry is constantly breaking through the inherent boundaries, and the automobile industry chain is also constantly being reconstructed. The automobile-centered economic circle is getting bigger and bigger, and the demand of automobile consumer groups is becoming more and more diversified.

To put it bluntly, electrification and intelligence have become the "killer" weapons in the second half of the automobile field.

For this reason, the major auto companies in Guangzhou Auto Show performed particularly positively.

BMW's first pure electric SUV model iX3 was officially launched, which is also BMW's first pure electric SUV. The new car adopts the fifth-generation eDrive electric drive technology with a comprehensive cruising range of 500 kilometers, officially opening the era of large-scale product layout of BMW I brand.

Volvo Car's First Pure Electric Vehicle XC40? The recharge was also officially launched at the Guangzhou Auto Show. The new car adopts a dual-motor power system with a cruising range of 400km~450km.

In terms of independent brands, BYD has launched a brand-new A+ class sedan. Qin plus ". Qin PLUS is equipped with the latest achievements of BYD's DM-i super hybrid technology-Xiaoyun-plug-in special 1.5L high-efficiency engine, which is specially built for DM-i super hybrid technology, aiming at achieving ultra-low fuel consumption and high thermal efficiency of 43%. At the same time, the engine can also bring excellent NVH performance and comprehensive product improvement.

In recent years, the sudden emergence of new forces to build cars is also the focus of attention that cannot be missed at the auto show. They are not only in the forefront of electrification, but also have a "foundation" that cannot be underestimated in intelligence.

As a representative of the new forces in building cars, He Wei, chairman of Xpeng Automobile, said at the Guangzhou Auto Show that next year, he would take the lead in launching the world's first mass-produced smart car equipped with laser radar, and speed up the upgrade of self-driving software and hardware systems.

Of course, intelligence is not exclusive to new energy vehicles, and fuel vehicles are also actively exploring in the field of intelligence. From entering the car without feeling, to 100% voice interaction, and then to self-learning, the UNI-K debuted by Changan Automobile is eye-catching. UNI-K has a face with Sony HD camera and cloud database? ID system, can actively identify the owner information. In addition, the advanced intelligent driver assistance system can automatically follow the car and provide ar real-life navigation.

It is worth mentioning that at the moment of intelligent technology, cars are closely integrated with technology and numbers. Just as Star Sharp released an upgraded FOTA 20 days after its launch, Fox and Golf both positioned themselves as digital sports mid-level cars. They hope to shape their products in a way that young people are more willing to accept, even at the expense of implanting smart phones into cars.

In addition, the automobile-centered intelligent network has also brought about the rise of many peripheral industries. At this Guangzhou Auto Show, the latest scientific and technological achievements, such as artificial intelligence, voice interactive system, intelligent network connection, etc., which are cooperated by high-tech enterprises such as Huawei, Tencent and Iflytek, have appeared in succession.

In fact, every auto show is a mirror of car companies, reflecting the living conditions and attitudes towards the future of major car companies.

Today, Guangzhou Auto Show is not over yet, and there will be more than 30 days of "balance period" in 2020, but in this battlefield without smoke, the road map for next year has been outlined in advance.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.