What is the prospect of joining sports shoes? Which brand is good?

The sports shoes and clothing industry has huge room for growth. Analysis on the development of sports shoes and clothing industry under the demand growth promoted by sports.

Sports shoes are designed and manufactured according to the characteristics of people who participate in sports or travel. Unlike ordinary leather shoes and rubber overshoes, the soles of sports shoes are generally soft and elastic, which can play a certain buffering role.

The development of sports shoes and clothing in China originated in the 1980s, mainly based on OEM. In the late 1990s, domestic brands entered the stage of brand creation, mainly in Jinjiang, Fujian Province, and established clothing sports brands including Anta, Xtep, 36 1 degree, Peak, Guirenniao and so on. The domestic sports market is gradually waking up, and domestic brands quickly gain brand awareness through large-scale TV advertisements.

Statistical analysis on the market size of sports shoes and clothing in China in 20 17 years

According to the statistical data of "Analysis Report on Market Foresight and Investment Strategic Planning of Sports Shoes Industry" issued by Foresight Industry Research Institute, in 20 16 years, the domestic per capita expenditure on sporting goods was only 18.04 US dollars, while the average level in most developed countries was above 100 US dollars, and that in Taiwan Province Province of China was 57 US dollars, showing a huge growth space. The health awareness of domestic residents is increasing day by day, and health has become a new symbol of private wealth. By the end of 20 17, the market size of sports shoes and clothing in China reached 203.7 billion yuan, an increase of 8 12% compared with 20 16/884 million yuan. Among them, the market size of sportswear is101200 million yuan, accounting for 49.68%; The market scale of sports shoes is 654.38+0025 billion yuan, accounting for 50.32%.

Statistical Analysis on the Proportion of Major Enterprises in Sports Shoes and Clothing Industry in China

China's sports shoes and clothing manufacturers are mainly distributed in the Yangtze River Delta region centered on Shanghai, Jiangsu and Zhejiang, the Pearl River Delta region centered on Guangzhou and Shenzhen, the Bohai Rim region centered on Beijing and Tianjin, and Fujian and Sichuan. With the influence of domestic consumption upgrading, the market concentration of mainstream sports shoes and clothing brands has further increased, while the market share of other small brands has gradually declined, and domestic first-and second-tier brands have certain market competitiveness.

Anta is far ahead of the other three companies in revenue and net profit, and continues to maintain its leading position in the industry. In 20 17, Anta Sports achieved revenue of166.9 billion yuan, up by 25. 1% year-on-year. The net profit was 36,543.8+0.59 billion yuan, a year-on-year increase of 29.4%. Li Ning ranks second among the four major brand enterprises. In 20 17, Li Ning achieved a revenue of 8.874 billion yuan, a year-on-year increase of 1075438+0%. The net profit was 5,654,380,500 yuan, down 65,438+09,438+0% year-on-year.

As one of the leading sports brand enterprises in China, the revenue of 36 1 20 17 increased by 2.7% year-on-year, reaching 51580,000 yuan, the net profit increased by 13.4% year-on-year, reaching 467 million yuan, and the gross profit rate reached 4 1.8%. Xtep ranks fourth among the four major sports brands, and it is also the only enterprise with declining revenue among the four major brands. And the income of 20 17 was surpassed by 36 1 degree for the first time. In 20 17, Xtep International achieved an operating income of 51.1300 million yuan, down 5.2% year-on-year; The net profit was 446 million yuan, down 22. 16% year-on-year.

20 17 Comparative Statistics on the Performance of Four Major Sports Brand Enterprises

Data source: compiled by Prospective Industry Research Institute.

The development environment of sports shoes and clothing in China is still optimistic, but the competition is also intensifying. By investing in mergers and acquisitions, enterprises can gain new chips, win the young consumer market with the endorsement of entertainment stars, and compete for sponsorship resources to gain a bigger marketing opportunities.

In recent years, vigorously promoting national fitness has been brought into the national strategic level, and efforts have been made to promote the healthy development of the domestic sports industry. 20 14 10 the State Council issued "Several Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumption", which opened the curtain to promote the rapid and deepening development of sports industry and was regarded as a landmark document of domestic sports industry. Since then, a series of guiding documents aimed at strengthening the national fitness awareness have been issued one after another. For example, at the end of 2065438+2007, the State Sports General Administration issued the National Fitness Guide, which explained the fitness movements, positions and functions in detail. Thanks to the promotion of health awareness and the improvement of sports facilities, China people's participation in sports has greatly increased in recent years, and the demand for sports shoes and clothing has also increased significantly.