How to treat the phenomenon that the designs of stars have collapsed?

Character setting means that stars or public figures preset and deduce a relatively complete character image on the content platform, such as Gao Yan's image, "Xueba" and "Goddess".

People's design is a deliberately presented image, which is essentially a marketing behavior.

Specific "personal design" attracts specific fan groups and becomes a fan culture phenomenon in the era of mobile Internet.

In some Internet content platforms, using "personal design" to create star network popularity, attract fans and realize traffic realization has formed a mature business model.

social influence

It is not uncommon for star networks to become popular. The collapse of artificial design will not only cause negative social impact, but also form a negative value orientation for fans.

People-oriented cultural needs can also play a positive role in promoting cultural communication. For example, as of June 2020, Li, who became popular on the Internet, made most netizens agree with rural life. It is precisely because she realized the situational identity of the characters and met the psychological expectations of the audience that she was widely welcomed by the audience at home and abroad.