Four model essays on the planning scheme of public welfare activities

Planning scheme of public welfare activities: chapter one? I. Purpose and planning ideas of the event: 1. With the rapid development of economy and the continuous progress of society, people are developing and utilizing natural resources more and more, and the pollution to the environment is becoming more and more serious. In order to protect the environment, China has developed its national economy and society? Fifteen? The plan adds important indicators of sustainable development; At the same time, the capacity building of national environmental protection agencies has been strengthened; Implemented a large-scale ecological project; In the strategic adjustment of economic structure, strengthening environmental protection is an important content. Protecting the environment is the duty of every citizen on earth. In order to further strengthen environmental publicity and education, Kunming was established as? National health city and national environmental protection model city? What's the goal? China citizens' moral construction? The requirements of the event made Kunming citizens deeply aware of the importance of environmental protection. Therefore, as citizens of Spring City, we actively plan and advocate a national? Environmental protection is around you? Activities. 2. Abundance Service Station of Kunming Women's Federation Community Service Center is an informal employment organization with the purpose of resettling unemployed people and low-income workers. In the past two years, we have received strong support and help from relevant leaders such as the Municipal Party Committee, the Municipal Government, the Municipal Women's Federation, the Municipal Trade Union, the Municipal Labor and Social Security Bureau and the Municipal Employment Bureau, and achieved certain results. In order to thank the departments and leaders at all levels for their support and help, we are also actively trying to find ways to support their work, strive to mobilize and help more laid-off and unemployed brothers and sisters, and make some contributions to society within our own capabilities. We hope to raise some funds through this activity, and provide no less than 654.38 million+green shopping bags for the general public who love environmental protection. 3. In this activity, waste materials such as waste paper and plastic materials donated by community residents were collected, and 6,543,800 green cloth shopping bags were ordered with after-sales money, which were sent to families by community neighborhood committees, organically combining the themes of green environmental protection and giving love. Let more citizens and units participate in this activity and donate their useless waste materials, which will not only increase the economic burden, but also help protect the environment. This is an innovative way of social welfare donation, hoping that the whole people can truly unite to protect the environment on which human beings depend. 4. Kunming Wuhua, Panlong District plans to build 5? Garbage collection kiosk? (loan), established in cooperation with Kunming Environmental Protection Bureau? Environmental protection and green community? Do some exploration and demonstration work. 5. Absorb more through this activity? Environmental volunteers? Participate in various environmental protection activities. Gradually form a long-term environmental protection publicity and promotion? Environmental volunteers? Team. ? 2. Activity unit: Host (relevant government departments) and co-organizer (enterprises that love environmental protection) to undertake the rich service stations of the Women's Federation Community Service Center? Third, the name of the event:? Environmental protection is around you? Care about social welfare activities in Spring City? Four. Activity time: 200x x. V. Activity content: 1. Launching ceremony: 200x, an office community (a community square). Invite the leaders of the municipal party committee and municipal government, the Municipal Environmental Protection Bureau, relevant departments, units and news media to participate. 2. Collection of waste materials: In Kunming, organize publicity activities with sub-district offices as units, and collect donated waste books, newspapers, waste plastic bottles, etc. at designated time and place. Under the supervision of relevant departments, Shengfeng Service Station is responsible for the collection and acquisition. 3. Donation: After all the materials are recovered, the sales money will be used to order 65,438+10,000 environmental protection cloth shopping bags, which will be distributed to families through community neighborhood committees. All the recycled waste plastics are sent to the processing plant to be processed into red, black and white garbage bags and returned to the residents of the green community demonstration site. At the end of the activity, a donation ceremony was held. It is planned to invite relevant leaders to participate and commend the units and individuals who have made outstanding contributions this time. ? The propaganda form of intransitive verb activity: 1. On-site publicity shall be conducted by personnel organized by relevant units in conjunction with personnel temporarily hired by the organizer. 2. Invite provincial and municipal TV stations and Kunming Daily, Spring City Evening News, Life Daily, Dianchi Morning Post and other media to publicize and report. ? Seven. Cost of the activity: the name of this activity is sponsored by the enterprise. The above is our unit's simple plan for this activity, and I hope the relevant government leaders will give guidance and support. And assist in coordinating relevant departments to carry out activities smoothly. ? Planning scheme for public welfare activities: Part II? 1. Background? XX co., ltd. is the main business? Clear? Brand packaging water. The company is headquartered in XX High-tech Industrial Park, with three production bases and several processing bases in Shenzhen, Guangzhou and Chengdu, with a total investment of 320 million yuan. The company has increased its investment and has a strong system monitoring capability, which can track every barrel of water delivered from the factory in real time, put an end to fake water and reassure consumers. At the same time, the powerful service system and management system of bottled water specialty stores, the unified customer service center in the city and the computers of specialty stores are networked to exchange information in real time. ? In order to establish a good image of the enterprise and appeal to people to protect water resources, the enterprise planned a large-scale public welfare activity. What would life be like without water? For the theme. ? Two. Purpose? In order to enhance corporate image, popularity and reputation, seek self-development, increase product publicity, publicize environmental protection knowledge to the public, and arouse social concern and support, it is under this specific background that the company held the city's water-saving activities. ? Three. Event theme? What would life be like without water? Four. Activity target? In order to establish a good corporate image, extend brand strength and improve corporate reputation, companies plan large-scale public welfare activities and appeal to people to protect water resources. ? V. Who will be the target? The masses? When and where are intransitive verbs active? From September 12, it was initiated by Shenzhen Food & Beverage Co., Ltd. and supported by various enterprises and institutions in Zhuzhou City. The organizer donated 200,000 yuan for the drought in Yunnan for three consecutive years. The government and charities joined hands with the media to strongly appeal to encourage all enterprises and institutions to make donations. ? 12 in the morning 10? What would life be like without water? A large-scale water-saving publicity campaign was held in Yan Di Square, Zhuzhou, to collect donations from the society in the form of fund-raising, which was undertaken by Shenzhen Airlines Food and Beverage Co., Ltd.? 10 12 In the afternoon, students from XX University also brought their own carefully prepared programs. In addition to singing and dancing performances, they also showed the masses advanced water-saving methods and provided a platform for the popularization of water-saving technologies. The demonstration and live demonstration of water saving in life attracted many citizens to stop and watch. The promotional activities are undertaken by Shenzhen Food & Beverage Co., Ltd. ...? Seven. Activity project process design? ( 1)? First broadcast the video of Yunnan drought, then invite the director of the Municipal Political and Legal Committee and the representative of the general manager of Shenshi Beverage Co., Ltd. to speak and hold a donation ceremony, and invite representatives of enterprises and institutions in Changsha, Zhuzhou and Xiangtan, reporters from Zhuzhou Daily, reporters from xiaoxiang morning herald and Shi Jing, Hunan as media propaganda, calling on all enterprises and institutions to actively donate. ? (2)? This activity is mainly carried out in the form of banner signature, poster promotion, distribution of brochures and giving away balloons. It attracted a lot of people to watch. At the same time, the form of fundraising is like raising money for the citizens. During the activity, everyone donated money to the citizens and interacted harmoniously, so that the concept of saving water was deeply rooted in the hearts of the people. The citizens signed their names on the banner and made their own promises. ? The purpose of this activity is to let students and citizens know the importance of saving water, establish the concept and consciousness of saving water, and gradually develop good habits of saving water. The activity played a good warning role, at the same time, it also expanded the company's social influence and strengthened communication with social groups. ? (3)? This activity focuses on young college students, attracting the masses through singing and dancing, and demonstrating water-saving skills in life. How to save water? How to recycle water? Wait a minute. Attract the public to stop and watch. At the same time, citizens are encouraged to save water. According to the organizer, this activity will promote water conservation and scientific water use in the whole society in a multi-angle, all-round, wide coverage, uninterrupted and sustainable way by popularizing water-saving knowledge, popularizing water-saving technologies and publicizing water-saving models. ? Want water from concept, mechanism and technology? In order to alleviate the contradiction between human and water, realize the harmony between human and water, better realize sustainable development and provide water resources guarantee. ? Eight. Media promotion? This activity has received extensive participation and support from all walks of life, and the high-level support of the Municipal People's Government, in addition to outdoor publicity, banner publicity and manual publicity, also relied on the government's ability, the influence of TV stations and mass media, the active cooperation of various institutions and the publicity of TV media to comment on this activity, actively create social effects and advocate the whole society to pay attention to water resources and save water. ? 9. Timetable? September 12: Changsha, Zhuzhou and Xiangtan government officials, journalists, TV stations, representatives of enterprises and institutions make appointments? 10. Material preparation? Donation boxes, videos, brochures, banners, pens, posters, balloons, tables and chairs, carpets, invitations and so on? XI。 Cost budget? Twelve. Effect evaluation? This activity will be publicized in Zhuzhou, aiming to let the general public know the importance of water saving, establish the concept and consciousness of water saving, and gradually develop the good habit of water saving. The activity played a good warning role, at the same time, it also expanded the company's social influence and strengthened the communication of social groups. ? Planning scheme of public welfare activities: Part III? 1. Event background: In rural areas of China, there is a group whose parents go out to work to make a living and contribute to the country's economic development and social stability. However, as children, they are left at home in the countryside and rarely see their parents once a year. There are also such a group of children in mainland cities. Their parents are moving, and they are growing both physically and psychologically. They need their fathers to love their mothers and become a special vulnerable group? Left-behind Children According to authoritative surveys, what is the current situation in rural areas of China? The number of left-behind children exceeds 58 million. 57.2% of left-behind children go out with one parent, and 42.8% go out with their parents at the same time. Among the left-behind children, 79.7% were raised by grandparents, 13% were entrusted to relatives and friends, and 7.3% were uncertain or unsupervised. ? The survey shows that because both parents go out to work and are separated from left-behind children, they are far from fulfilling their obligations as guardians. However, there are many unsatisfactory aspects in intergenerational education, which accounts for an absolute large proportion, and it is easy to lead to left-behind children? Longing for family? , mental health, personality and other aspects of deviation, learning is affected. Mainly manifested in inner closure, emotional indifference, inferiority, cowardice, withdrawn behavior, lack of love and communication initiative, and some grumpy, impulsive and irritable, often escalating unprovoked trivial matters into fights. Because? The special living and educational environment of left-behind children has caused a series of problems in life, education, emotion and psychology. ? With the increase of migrant workers in rural areas, rural areas? The problem of left-behind children has become an important issue in current basic education. ? Left-behind children's lack of parental love is easy to appear in their discipline? Sanduo? And then what? Three shortages? Problems: generation after generation has a lot of indulgence in guardianship, a lot of preference in foster care, and a lot of lovelorn without supervision; Lack of care in life, lack of discipline in behavior and lack of counseling in study. ? The problem of left-behind children has become a major problem in basic education and society. ? Although the above analysis is not comprehensive, it is enough to attract the attention of society, families and schools. Has such an organization ever entered? Left-behind children, a vulnerable group, is the Red Cross. ? The problem of left-behind children deeply affects the hearts of the Red Cross. The Red Cross aims to carry forward the humanitarian spirit and protect people's lives and health, and takes the most vulnerable collective as the service object to carry out various related voluntary activities. To solve it? The Red Cross Society of Left-behind Children has done a lot of work in view of the existing problems, and sent relevant personnel to understand the actual situation, investigate the existing problems of these children, and plan relevant solutions. The Red Cross has started from many aspects, actively carried out related activities and tried its best to help these children. The red cross actively organizes young volunteers and local red cross teenagers to work with? Left-behind children carry out pairing assistance activities, organize children to visit the World Expo and Xi 'an Ancient City, and let them feel the breath of the new era, urban culture and urban life; Carry out children's fun games and children's talent competitions, so that children can experience the happiness of childhood and enjoy the beauty of life; Go to send warm, the children's home, and let them realize the meaning of love; Organize cooking competitions and cultivate children's practical ability and other related activities. ? Second, the purpose of the activity: 1. Care for the children of migrant workers and left-behind children, and provide them with whatever help they can? 2. Call on all sectors of society to pay attention to the children of migrant workers and left-behind children? 3. Opportunities to provide voluntary services for caring people in society? 4. Through voluntary activities, bring new knowledge, new ideas and new ideas to children in poor areas, and send them love and care, thus playing a correct guiding role in their outlook on life and values. ? 5. Carry forward the purpose of the Red Cross Society, cultivate children's love and sense of responsibility from childhood, and lay a solid foundation for them to be qualified successors of the country in the future. ? Iii. Significance of the activity: 1 is the need to maintain social stability and a good measure to resolve contradictions and promote harmony. ? 2. Left-behind children in rural areas, as a special group in the future of the motherland, must receive special care. ? Fourth, the expected effect:? Under the unified organization of the Red Cross, we advocate and organize young volunteers and other social caring people to provide comprehensive voluntary services for left-behind children, so that they can be cared for, receive psychological counseling, make progress in their studies, be psychologically healthy, behave properly, and become independent, self-reliant and confident people. At the same time, it also gives volunteers a chance to exercise themselves. Show the purpose of the Red Cross Society and the elegance of contemporary volunteers to the society and attract more people to pay attention to the growth of left-behind children. ? V. Analysis of activity advantages:? 1. From the point of view of human resources, this activity is hosted by the Red Cross Society of Xi City, and young volunteers and caring people are recruited to participate. The staff is sufficient and the activity is feasible? 2. From the perspective of material resources, recruiting social volunteers does not need a lot of money. Gifts for left-behind children can be donated by capable individuals or by enterprise manufacturers. The material cost is acceptable and the activity is feasible. ? 3. From the analysis of the current social situation, the problem of left-behind children is becoming more and more serious, and it has attracted more and more attention from the society. Media reports and public participation will make this activity achieve the expected goal smoothly, and the activity is feasible. ? Sixth, the theme of the event:? Care for left-behind children hand in hand and care for the flowers of the motherland heart in heart? Seven. Campaign slogan:? Love stays, love warms childlike innocence? 8. Organizer: Xi Red Cross Society? Organizer: Changan Flower public welfare alliance? Supporting media: An Evening News, Huashang Daily, Anhui Real Estate Network, Sanqin Metropolis Daily, Shaanxi TV Station, Xi 'an TV Station, Western Network, Daqin Network, 172 Campus Activity Network, and College Elite Forum? Nine. Activity promotion:? 1. The planning of each activity is revised under the guidance of relevant teachers, and a standardized guiding document is formed and submitted to relevant departments, so as to put forward relevant suggestions for the activity and make our actions have practical significance. ? 2. Carry out exhibition boards or assembly propaganda in left-behind schools and get in touch with the principals of local schools. ? 3. Make full use of various media forms to publicize our activities as much as possible, and arouse widespread concern in society. ? 4. With the help of various media, release the information of soliciting volunteers to attract more capable caring people to participate in the activities of caring for left-behind children. ? X. Preparation before the activity:? 1, get in touch with relevant experts in mental health center, may I ask the teacher? Psychological growth of left-behind children? Give guidance to the volunteers before the activity. ? 2. Volunteers should prepare materials related to the forum to fully understand the participation of left-behind children in activities. ? 3. Each volunteer is assigned one or two left-behind children to take care of their daily life and psychological growth. ? XI。 Activities: A one-day tour of Xi 'an World Garden? 1. Activity name: One-day tour of Xi World Expo? 2. Activity time: Saturday or Sunday (one day)? Three. Venue: Xi World Expo? Four. Activists: 15 volunteers and 30 left-behind children? V. Activity process:? 1, preliminary preparation:? 1), use as many media as possible to publicize this activity, collect volunteers, organize registration, determine members through assessment, and select the best candidates? 2) Make certificates and write letters of introduction to facilitate activities? 3) Contact the relevant person in charge in China International Import Expo(CIIE), prepare China International Import Expo(CIIE) tickets for the left-behind children, prepare the local motorcade and prepare the children's dining place? 4) Get in touch with the families of local left-behind children to determine the number of children participating in this activity and their related information? 5) Material preparation: Tickets for the Xi World Expo: 30 left-behind children, volunteers 15, 45 * * *. 2. Activity process:? 1), the first morning, send a motorcade and five volunteers to pick up 30 left-behind children who participated in this activity to Xi 'an? 2) After the children came to Xi in the morning, 15 volunteers led them to visit the Xi World Expo, with two children in charge? 3) Send professional commentators to explain the Expo to children and broaden their horizons? 3) After visiting the World Expo in the afternoon, volunteers will lead the children to the scheduled place for dinner? 4) Send five volunteers to follow the motorcade to send the left-behind children home? 3. End of activity:? Volunteers and children take a group photo? Planning scheme of public welfare activities: Chapter IV? First, the theme of the event: Golden Horse House offers millions of love to the old district? Keywords: public welfare activities, public opinion propaganda, commercial promotion? Purpose: A charity auction marketing activity combining public welfare and business? Responding to the government? Building a new socialist countryside? Call for peace? Youth home construction? Caring action, jointly launching large-scale public welfare activities with Wuhan Municipal Committee of the Communist Youth League, Wuhan Committee for the Care of the Next Generation, Wuhan Youth Development Foundation, Wuhan Agriculture Bureau, Wuhan Culture Bureau, Wuhan Health Bureau, Wuhan Evening News Agency, Wuhan Radio and Television Bureau, Wuhan Evening News Agency, Wuhan Caring Culture Communication Center and other units? Golden Horse House offers millions of love to the old district? . ? Jointly organized by government agencies, social organizations and news media, enhancing the authority, public welfare, journalism and credibility of this activity is the key issue for enterprises to organize public welfare activities. ? In the coming off-season, we will launch large-scale public welfare activities closely related to the business projects and marketing activities of Golden Horse House, find news points, attract public attention, enhance brand image, drive people flow and sales in the off-season and pave the way for sales in the peak season. ? Significance of the activity:? 1, enhance brand awareness and reputation: Yipai education is a public welfare activity with high public concern. There are several advantages to carrying out this activity. Because it is a public welfare activity, it has a wide audience, can quickly promote the brand, and the public knows it quickly; ? 2. Public opinion propaganda orientation and news hype: As a public welfare activity, it has certain news value. Through reasonable hype, create momentum for the marketing activities of Jinmawu, and enhance the public's memory, cognition and goodwill towards Jinmawu brand. ? 3. Enhance corporate image and actual sales: For an enterprise, gaining public awareness is an intangible asset of the enterprise. The better the social effect, the more it can drive the company's performance to soar. ? 4. In line with the company's business philosophy: President Xiao Kaixuan put forward the sense of corporate mission at the company meeting many times. While solving the pain points of consumers' home improvement with all-round product positioning, we should also create a public image in the eyes of the public and the media, create an excellent corporate culture, establish the values of employees, and lay a solid foundation for the rapid development of enterprises through the grand project of operating people's hearts. ? 5. Win-win economic and social benefits:? (1) Effectively achieve the strategic goal of brand image by integrating superior resources; ? (2) Charity sale (charity auction) can effectively attract customers to the store, thus enhancing economic benefits. The public has a high enthusiasm for public welfare undertakings, and good social benefits can be obtained through long-term public welfare activities; ? (3) As public welfare is a long-term cause that the government departments are extremely concerned about, this activity also unites a number of government functional departments to establish a good government image project; ? (4) Marketing promotion effect with twice the result with half the effort: the theme of this activity is outstanding and distinctive, which has attracted great attention from the public, media and government departments; Moreover, the activity itself is simple to operate and has a large space for speculation; Interacting with merchants, with less investment, can achieve twice the result with half the effort in brand promotion. ? Second, the charity sale (auction) activity analysis: 1. Activity content:? Golden Horse House provides charity products worth nearly one million dollars, and all the charity money is donated to the welfare institutions and vulnerable groups in the old revolutionary areas as a special fund for love. ? 2. Activity time: Since May 2006, a series of charity auctions and donations have been held in the past year. ? 3. Source of charity sale products:? (1) Merchants of Golden Horse House sponsor charity auctions to sell goods, especially domestic famous brand manufacturers, such as bathroom, floor, ceramic tile, cupboard, electrical appliances and furniture. Strong brand promotion awareness and high enthusiasm for sponsoring products, and agreed to do business promotion activities on the grounds of public welfare sponsorship. ? (2) At present, the Wuhu base of the company still has a batch of furniture and bedding in stock, which can be used as charity supplies. ? (3) It is planned to organize 8- 10 public welfare promotion activities and several donation activities in the past year. It is estimated that furniture and building materials with a value of1-50,000 yuan will be provided for charity sale each time as a donation to support the old revolutionary base areas. ? 4. Difficulty of the event: This event needs the cooperation of some manufacturers to provide free auction goods. However, participating in this activity can bring many tangible returns to the merchants, so it is feasible to persuade the merchants to provide auction items. ? 5. Start time of the event: May 27th and 28th, once a day, and the auction lasts about 2 hours every day. ? From now on, there will be a charity auction and charity sale every weekend of 1-2. ? Third, the target of assistance? Taking the old revolutionary base areas in Dabie Mountain in Hubei Province as the main support object, we can go deep into the old revolutionary base areas in Dabie Mountain, such as Hong 'an, Macheng, Dawu, Luotian, Yingshan, Huangpi and Xinzhou, and organize manufacturers of brand tiles, floors, bathrooms and cabinets to participate, and launch related promotional activities according to different time periods. For example, you can do the following theme activities:1.7-August. After the college entrance examination, the champion of the old college entrance examination will be launched? 2.9 September, Double Ninth Festival, if you go to the hometown of the old general, give love to the relatives or descendants of the old general? 3. 10, giving love to the welfare institutions in the old revolutionary base areas? V. Media support? 1. Wuhan Evening News Support Action Column? 2. Wuhan Morning Post? 3. Wuhan TV Station "People Networking"? 4. Hubei Radio Station? The operating rules of intransitive verbs in this auction:? 1. This auction is an auction without reserve price, that is, all lots are started in 0 yuan, and bidders are free to bid, and the lowest bid range is 50 yuan RMB. ? 2. The auction items are provided by Jinmafu merchants. The main items are beds, mattresses, sofas, dining tables and chairs, sofas and other items. ? 3. The proceeds from this auction are used to fund the disadvantaged groups in the old revolutionary base areas. ? The auction was held in the square in front of the building materials home of Golden Horse House. ? 5. This auction is an auction without reserve price, and the final winner will be taken to the cashier by the staff for payment; ? 6. This auction is scheduled to be held on May 27th-28th at 3pm. Auction items will be displayed in advance, and the host will introduce their brands and functions in detail (the content will be provided by the merchants). ? 7. The auctioneer announced the start of the auction and the participants began to bid. ? 8. Every bid, the auctioneer bid three times on the spot. If no one raises the price, the auctioneer puts down the hammer and announces the transaction. ? 8. The staff invited the last bidder to take the stage on the spot, and there were radio and television stations for on-site interviews. ? 10. Representatives of product manufacturers congratulated consumers on becoming love ambassadors of Golden Horse House. ?