What role did Nezha play in the domestic animation industry?

The domestic animated film Nezha is a hit! Within one week of its release, the box office exceeded 65.438+0.3 billion, and it also successfully became the box office champion of domestic animated films. The discussion and praise of the people are also rising. It is estimated that it is only a matter of time before the subsequent box office breaks through 2 billion, and it may even be as high as 3 billion.

Why is Nezha so successful? The director Jiaozi played an important role. He arranged the script, character design and scene design of the whole movie by himself. In order to save money and become a self-taught, the director acted as an action guide for Nezha, Ao Bing and Shen. It is reasonable that such a hands-on director who strives for perfection in his works can make a good film.

Of course, in addition to the director, it is also inseparable from the production team behind the film. The number of people involved in the production is as high as 1600, which is the largest number of people involved in the production of animated films in China at present. Special effects, dubbing, editing and even publicity all cost a lot of staff's efforts. For example, among the special effects personnel, there are special effects personnel who have polished for several months to make the lens of Shenbian Leopard Head more perfect, and now the finished product is available. It can be said that the success of this film is not inevitable, but of course.

In the announcement, Nezha also adopted the strategy of "click-and-shoot". When it was released on July 26th, many viewers thought that Nezha had made a fundamental leap from writing to audio-visual language.

Every summer, cartoons are naturally indispensable. After the domestic cartoons are released, they will definitely rewrite the layout of next year's summer cartoons. I believe that the animation industry in China has really risen.