Suspected trademark infringement? Katyn said: It was authorized by the Summer Palace!

Friends who care about makeup should have noticed the "Forbidden City Wenchuang" that was very popular some time ago. After the Forbidden City withdrew from make-up, many domestic make-up brands followed suit.

Just last weekend, the topic of "Gong Zheng Lipstick" in the Summer Palace was beautifully searched in Weibo. The "Gong Zheng Niangniangfeng" lipstick jointly sold by the Summer Palace and domestic makeup brand Kating exceeded 4,000 in just 24 hours.

Suspected trademark infringement? Katyn said: It was authorized by the Summer Palace!

Forbidden City makeup, Summer Palace makeup ... Will there be Terracotta Warriors makeup and Gongwangfu makeup in the future? Netizens are also very enlightened.

However, in the Tmall flagship store in the Summer Palace, we didn't find Gong Zheng lipstick series. Moreover, neither the official Weibo of the Summer Palace nor the Weibo of the Summer Palace Mall released the information of Gong Zheng lipstick. A reporter learned through communication with the customer service of the Summer Palace that the Summer Palace did not cooperate with Katyn. What's going on here?

After the reporter communicated with Guangzhou Kaluolai Cosmetics Company, a related company of Kating Cosmetics, it turned out that the Summer Palace only authorized the trademark to Kating Cosmetics for production.

Regarding this co-branded lipstick, the brands of the Summer Palace have not publicized it, but Kating's makeup has been publicized more. However, it is no wonder that Zhuyu ranks first. The well-known Wenchuang IP makeup is so hot now, and people who can go to this hot spot will never miss the opportunity easily.

Suspected trademark infringement? Katyn said: It was authorized by the Summer Palace!

Lai Yang, a special expert of Beijing Commercial Research Institute and executive vice president of Beijing Commercial Economics Association, believes that after the introduction of lipstick in the Forbidden City, the Summer Palace is only the second imitator at present, and consumers have not yet formed aesthetic fatigue.

However, if "Beihai Lipstick", "Jingshan Lipstick" and "Tiantan Lipstick" appear again in the future, the original blue ocean with unique value will become a red sea where everyone swarms, eventually forming vicious competition.

More makeup lovers believe that the IP size attached to the product is not the most important, but the texture and creativity are the most important.