WeChat official account uses local name+city name. Is this an infringement?

As long as it does not violate the naming rules of the official WeChat account. described below

1, naming rules for public platform WeChat authentication:

The certified names of public accounts must be unique and objective in their fields, and infringement, exaggeration, advertising and misleading names are prohibited.

Prohibited public account authentication name:

1) China's national name, national flag, national emblem, military flag and medal, as well as the specific place names or landmark building names where the central state organs are located (the names of state organs can only be used by the corresponding government agencies, and the names of foreign-funded or joint ventures containing "China" can be used, such as "Procter & Gamble China");

2) Foreign names (such as full names of foreign institutions in China, such as foreign consulates in China, including country names, which can be used, such as "American Consulate in China");

3) ethnic discrimination;

4) Exaggerated propaganda is deceptive, such as "national wine" (no wine brand can claim to be the best wine in China) and "the first wine in China" (without modifiers);

(five) harmful to socialist morality or other adverse effects;

6) Ambiguity, misleading users or infringing on the legitimate rights and interests of other users and third parties, including but not limited to: infringement, counterfeiting of other company brands, exaggerated publicity by naming, unofficial Tencent or WeChat, but the name contains the words "Tencent" and "WeChat".

7) Tencent has the right to require the use of complete enterprise/institution names as authentication names if the enterprise abbreviations are common nouns, names and vocabulary, such as positive energy, food, horoscope, fortune, love, health, health preservation, encyclopedia and other words.

2. Naming principle of WeChat authentication account:

Principle of protecting registered trademarks: the account name shall not infringe the exclusive right to use a registered trademark, otherwise the account name may not pass the examination, or the obligee may make an infringement complaint;

The only principle of authentication naming: the account name must not be duplicate with the account name of the previous successful authentication time, otherwise the account name cannot be approved.

3, naming rules (brand name):

Registered trademark (R trademark): Please provide the trademark registration certificate;

Use of trademarks registered by others: the trademark power of attorney of the trademark owner is required;

Example of certification name: wo club ("wo" is the trademark name).

Rule description:

A) Only the trademark r registered by China Trademark Office can be used, and the trademark registered overseas is not allowed.

B) The R trademark used must be valid and within the validity period.

C) Where the trademark R is transferred, the approval certificate of trademark transfer shall also be submitted.

D) You can use the R trademark authorized by others and submit a trademark authorization letter (the trademark authorization letter has a clear trademark registration number and is stamped or signed by the licensor and the licensee).

4. Naming rules (media name):

1. Media (radio and television, newspapers and periodicals) authentication account name, which can be the name of media organization or the name of channel/program/newspaper/periodical;

2. To use the channel/program/newspaper/periodical name, you need to provide the corresponding license:

Radio and television: a license from a radio and television broadcaster or radio and television channel is required;

Newspapers and periodicals: People's Republic of China (PRC) Newspaper Publishing License, People's Republic of China (PRC) Periodical Publishing License and People's Republic of China (PRC) Publishing Business License are required;

Network media: You need to provide the License for Internet News Information Service or the License for Network Communication of Audio-visual Program Information.

Rule description:

A) The names of channels, programs and newspapers must be used as names, and modifiers can be added later.

B) The newspaper publishing company shall submit the People's Republic of China (PRC) Publishing Business License and the power of attorney issued by the publishing unit.

C) Online media can't use the name of its sub-column as the authentication name alone, but should add the full name of the website in front of it.

D) Newspapers and periodicals can't use the name of a certain section, column or supplement alone as the certification name, but should add the full name in front of it.

E) The license submitted by online media must be owned by the target enterprise and cannot be authorized for use.

5. Naming rules (optional vocabulary):

Choosing your own vocabulary must be named according to the principle of WeChat authentication account name.

Note: 1. The name of the account shall not infringe the exclusive right to use a registered trademark; Otherwise, the account name may not pass the examination, or the obligee may file an infringement complaint;

2. The account name cannot be the same as the account name that was successfully authenticated last time, otherwise the account name will not be approved.