Introduction to Ding Lei?

Date of birth: 197 1 10 Place of birth: Ningbo, Zhejiang.

Netease Company Position: Chief Architect

Graduate school: Chengdu University of Electronic Technology

Born in 197 1, Han nationality. 1993 graduated from University of Electronic Science and Technology of China, 1993-1995 worked in Ningbo Telecom Bureau, Zhejiang Province, 1995-1996 worked in Sybase Guangzhou Company,1996-/kloc-.

From an ordinary netizen to a famous boss of Netease, Ding Lei, who is young, undoubtedly makes people see the magic of the Internet again. Ding Lei, 28, is a mystery.

Establish Netease

Regarding the origin of Netease's name, Ding Lei explained that few people used the Internet at that time, because the Internet was too unsuitable for China people. Indeed, there were few websites in China at that time, and the Internet access fee was very high. Surfing the Internet is a daunting thing. What Netease needs to do is to change this situation and make it easier.

The success of the free mail system has won Netease a valuable sum of money, which is also in line with the revenue plan of establishing Netease in Ding Lei. However, Ding Lei did not embark on this road. 1September, 1998, Netease was revised and launched a portal website similar to AOL in the United States.

"Life is a process of accumulation. You always fall. Even if you fall, you must know how to hold a handful of sand in your hand. " -Ding Lei

"Life is a process of accumulation. You always fall. Even if you fall, you must know how to hold a handful of sand in your hand. " -Ding Lei

In the list of the world's richest people under 40 published by Fortune magazine in 2003, there are six in China, and Ding Lei, founder of Netease, ranks 14. In this year's Forbes China Rich List, Ding Lei holds 58.5% of Netease's shares (the current market value is about 7.6 billion yuan), ranking first in the Forbes China Rich List in 2003. But Ding Lei still lives a simple life. It is said that his monthly living expenses rarely exceed 4000 yuan.

What kind of person is Ding Lei? Let's discuss the story behind his success. His experience and experience are believed to be a reference and intangible force for many people.

Dare to challenge the era of entrepreneurship.

After graduating from college, Ding Lei returned to his hometown and worked in Ningbo Telecommunication Bureau. The telecommunication bureau pays well after drought and flood, but Ding Lei feels that he has worked very hard in those two years, and at the same time, he has a kind of distress. 1995 resigned from the telecommunications bureau, which was strongly opposed by his family, but his mind was made up and he wanted to go out and take a break.

He described his behavior like this: "This is the first time I fired myself. People will always face many opportunities in their life, but opportunities come at a price. Whether you have the courage to take the first step is often a watershed in life. "

He chose Guangzhou. Later, a friend asked him why he went to Guangzhou instead of Beijing and Shanghai. He told a joke: Guangzhou people and Shanghai people are actually the comparison between southerners and northerners. If Guangzhou people and Shanghai people each have 100 yuan in their pockets, and then go to the sea to do business, Shanghai people will use 50 yuan to give writers and another 50 yuan to start a company; Cantonese people will borrow 100 yuan from their classmates to start a company.

When he first arrived in Guangzhou and walked in a strange city, Ding Lei felt the importance of wealth more and more in the face of pedestrians and traffic. The most realistic thing is that you have to spend money on three meals a day, right Can't sleep on the street and become a blind stream? At that time, Ding Lei didn't have much money on him, so he had to save money, because he was determined to break the "iron rice bowl" from the beginning, and now he won't allow himself to rely on his parents' help when he is desperate. At that time, his greatest wish was to find a job, even if he had less money, it was better than wandering.

I don't know how many companies I interviewed and how many words I spent. With my patience and hard work, Ding Lei finally settled in Guangzhou. 1in may, 1995, he entered the foreign company Sebyse.

The first days were hard. Later, a female friend who knew Ding Lei very well said that his exquisite "cooking skills" and "guzheng" performances were, to some extent, proof of "taking pleasure in suffering" in those years, and it can also be said that this optimistic and hard-working personality made him the richest man today.

Ding Lei likes to eat Shanghai food, but at that time his income was not high, so he couldn't go to restaurants every day. Moreover, many Shanghai dishes cooked in Guangzhou are not original, so he went to the market to buy food and cook in person. Usually work is very busy, so I use the weekend time to treat myself and be a "drunken chicken" or steamed crucian carp.

After working in Sybase Guangzhou Branch for one year, Ding Lei once again had the idea of leaving there to start an Internet-related company with others. At that time, he had been able to skillfully use the Internet and became one of the earliest Internet users in China.

Leaving Sybase is also an important choice for Ding Lei, because he is going to a pitifully small company that doesn't exist. The only confidence that supports him is that he believes that the future will have an impact on the domestic Internet, and he is full of enthusiasm. At that time, he was doing all the technology of the company except investors. Maybe in 1996, he only has a technical background and lacks enough business experience. Finally, he found that the company deviated from many of his original ideas, and he had to choose to leave again.

1997 in may, Ding Lei decided to set up Netease company. Since then, Ding Lei has become a bright spot in China IT industry. After becoming famous, Ding Lei's demand for money is still the same as when he first came to Guangzhou. He said that if young people spend less money, there may be less temptation, but old people are different. What he is considering now is how to find someone who can be assured and teach his parents to spend money-because every time he sends money home, his parents help him save it. They think it is not easy for children to earn money outside. If they have it, they can still use it when he needs it. Up to now, the telephone in my hometown is still cordless, and the kettle for boiling water has not been changed for seven or eight years.

After Netease moved to Beijing, the team building of the company has been greatly improved. There are not too many shareholders pointing fingers at the back, and there are no negative factors brought by historical accumulation or entrepreneurs themselves. The company has developed rapidly. At the meeting of company managers, CEO Ding Lei is often criticized that he didn't do it well, and he didn't do it right. He always accepts with an open mind that "only when someone criticizes can the work be done better".

An era of wealth that became famous in one fell swoop

At the beginning of 200 1, Ding Lei's most urgent wish was to sell Netease, but no one dared to buy it. In September, I couldn't sell it if I wanted to. Netease was suspended for 4 months on suspicion of financial fraud.

Ding Lei is determined to concentrate Netease's three major businesses on online advertising, wireless Internet and online entertainment. Thus, online games occupy an extremely important position in Ding Lei's strategic planning. Since the launch of A Chinese Odyssey at the end of 200 1, Netease has changed from a nobody in the field of online games to one of the giants in this field. Facts have proved that despite the fierce competition in the online game market, Netease's investment has achieved good returns.

Netease succeeded. In 2002, SMS exploded in China, and in Internet cafes all over China, young people were screaming and spending a lot of money. After August 2002, this company became a profiteering enterprise. Then Netease's share price soared continuously, and the old employees who fled Netease in those years are now sighing.

Now it seems that the suspension event is a turning point in Netease's business. In the early morning of June 5438+1 October1,the market management committee of NASDAQ Stock Exchange in the United States released a message saying that NASDAQ planned to resume Netease's stock trading on the morning of June 5438+1October 2, 2002. The long-stalled "Netease incident" suddenly turned around, and Netease was safe and sound after the financial turmoil.

Netease, which has experienced such changes, is now more cautious about financial issues. The accumulation of wealth is the focus of the whole society. Relatively speaking, the Internet and other new economic enterprises have the same background: whether it is its internal management mechanism or external market environment, the operating environment of the enterprises it founded is more standardized than most traditional industries in China. More importantly, the wealth of these people is extremely transparent and clear, and everyone can see it and make it clear. When Netease jumped from less than 10 to 36 dollars in the last three months, everyone could see Ding Lei's smiling face, which means that the wealth explosion happened right under everyone's eyes.

Ding Lei's personal wealth is soaring with Netease's share price, and Ding Lei's book wealth has also jumped to 5 billion yuan. He created wealth at a speed unprecedented in China. Netease has just turned 6, and he himself is only 32.

Many people still remember that at the beginning of 1999, Netease had been established for more than two years and was moving towards a portal. Compared with Sina and Sohu, it was still a small website that just rose. At that time, Ding Lei ran between Beijing and Guangdong, waving flags and shouting for the Internet and Netease, just like an Internet flag bearer. At that time, Internet Weekly also received a contribution entitled Netease and Me. Author Ding Lei carefully attached standard photos and detailed personal files. Now, interviewing Ding Lei is definitely not easy.

Times have changed. Ding Lei is tired of using stock prices to calculate wealth. "I can't sell all my stocks at once. The title of the richest man is meaningless." .

An interesting story is that several reporters from a TV station went to Netease to interview and wanted to find an office with sunshine by the window, so the receptionist of Netease recommended Ding Lei's office. The cameraman carrying the machine said, OK, by the way, visit the most luxurious office in China Internet industry. But the ending of the story surprised the cameraman: it was just a small triangular space, with the same tables and chairs as all the employees, some records and an ordinary desktop stereo. That's all.

A person familiar with Ding Lei said that Ding Lei was not good at managing money. More interestingly, Ding Lei sometimes borrows money from people who go out together, because he has no idea of putting money on him at all. Since both Forbes and Hurun rated Ding Lei as "the richest man in Chinese mainland", Ding Lei couldn't wait for everyone to forget the existence of Ding Lei.

Embrace the ideal and never give up.

If a person wants to achieve his goal, besides being diligent, he should also be proactive and innovative. Since its establishment, Ding Lei has been paying close attention to new technologies and the new development of the Internet every day. He works more than 16 hours a day, of which 10 hours is online. He has dozens of mailboxes and receives hundreds of emails every day.

He believes that although everyone has different talents, as a young man, he must first have ideals and goals. Especially for young people, no matter how the workplace changes, it is important to have an ideal and never give up.

Ding Lei was born in a high-level intellectual family. When he was four or five years old, he was also very naughty, but instead of being naughty outside all day like other children, he liked to stay at home and play with his gadgets: some electronic accessories, semiconductors and so on-Ding Lei's father was an engineer in a scientific research institution in Ningbo, and later Ding Lei became addicted to radio, which was largely influenced by his father. In grade one, he assembled his first six-tube radio. At that time, it was the most complicated radio, which could accept medium wave, short wave and FM broadcasts. This invention has been popular in the local area for a period of time. It is said that Ding Jia has a "child prodigy" who must be a scientist's material when he grows up.

Instead of becoming a scientist, Ding Lei became a wealthy entrepreneur. However, he is still thinking technically. He is a little clever in this respect, but if he doesn't make positive progress in technology and keep exploring, he won't have practical ability and some innovations.

Ding Lei was not a good student in college. He works and sleeps on time every day except the first semester. For more than three years, because of confusion, he never attended the first class. Does the teacher have to teach the knowledge in the textbook? At the same time, he feels that it is definitely inefficient to go to class without blinking.

Ding Lei said that during his four years in college, his greatest achievement was learning to think. Thinking about this ideology is something that no one can force.

Because he didn't listen to the lecture in the first class and had to do his homework, he would work hard to see what the teacher said in the last class and think hard about what the teacher wanted to convey. In this process, he quickly mastered an important skill, that is, the skill of thinking.

Later, when he came into contact with the Internet, he realized how important this skill was to him, because when the Internet first entered China, no one knew what it was like, and there was no book that systematically told you the whole structure of the Internet, the software inside and so on.

Taking this road, Ding Lei experienced more difficulties than others. The most bitter day in Ding Lei was September 4th, 200 1 year. On this day, Netease was finally suspended from trading by the Nasdaq Stock Market for falsely reporting its income in 2000, violating the US Securities Law and being suspected of financial fraud, with immediate effect. Then there was a personnel shock. Ding Lei experienced countless sleepless nights and was disheartened, but the encouragement of his family played a great role. Father said: How can life not encounter setbacks? It will pass after a while. Starting over is a big deal. You are still young, and a little experience of failure is not necessarily a bad thing. Suffering finally did not overwhelm him, until June 6, 2003, Netease hit another record high: $34.90 per share.

From junk stocks to today's China concept "star", the transformation of Netease makes people feel like a myth. In this regard, Ding Lei said: "I am 32 years old, and I have entered a mature stage from a period of high spirits. Therefore, my mood will not change with the rise and fall of the stock price, especially I personally will not affect my future life, work and way of thinking because of the amount of wealth. " But he laughed at the website's selection of "golden bachelor" and ranked him third.

According to the analysis of experts in the talent market, there are two main reasons for the obvious decline in the demand for highly educated talents: First, most of the important people in the talent market are small and medium-sized enterprises, and the greatest demand is for workers with professional skills. Employers value practical operation ability and work experience, which is not directly related to the level of academic qualifications. Such positions can be fully qualified after graduating from junior college or even secondary school; Second, due to the defects of high-level talents such as undergraduate and graduate students in knowledge composition and ability training, many units think that they are not obviously higher than those with low academic qualifications in practical work, but increase the employment cost of the unit, so it is more "affordable" to simply use junior college students. The reporter found in the Nanjing talent market that eight positions, such as assistant to the general manager, public relations, secretary and editor, recruited by a cultural and art company all require secondary school or college education without exception. Mr. Liang, who is in charge of personnel, admits that these positions are practical, and the most important thing for employing people is enterprising and responsible. At the same time, the scale of the company is not large, and recruiting talents with low academic qualifications can reduce labor costs.

Does the "predicament" of highly educated talents mean the "surplus" of undergraduates and postgraduates? Professor Li, an expert in human resources in the Business School of Nanjing Normal University, believes that the re-emergence of professional and skilled talents in the talent market reflects the rational return of the concept of employing people in enterprises. What small and medium-sized enterprises need most are workers and producers. In the past, regardless of size and work characteristics, enterprises competed blindly for highly educated talents. In fact, they regard highly educated talents as a "facade" and enter the misunderstanding of employing people. However, we can't simply think that there is a surplus of highly educated talents, or even think that "the higher the education, the more useless it is." Talents with different educational levels have different knowledge structure and ability characteristics, and the talent market mainly reflects the employment needs of small and medium-sized enterprises. For large and medium-sized enterprises and non-production enterprises, the demand for highly educated talents is still great. Therefore, low education is more popular than high education, which does not represent the trend of social development. Professor Li also pointed out that the phenomenon of "swing" in employment demand also reminds us that the education department should face up to the employment situation and formulate the talent training plan more scientifically and reasonably. A few years ago, due to the competition for highly educated talents, many places were busy with school upgrading, vocational school education and junior college education shrank in an all-round way, and some colleges even "laid off all specialties and undergraduate courses", resulting in a single supply of talents, which aggravated the current employment contradiction. In order to link up with the market demand more effectively, we must determine the reasonable proportion of talents with different specifications according to the actual development and future trend of the market economy, and we should not only cultivate professional high-level talents, but also ignore the cultivation of skilled talents.