What does the new media user attribute mean?

The user attributes of new media refer to the different classification attributes of users, including basic information such as gender, age, constellation, city and occupation. Users with different attributes have different consumption concepts, living habits and psychological needs.

Before making a marketing plan, enterprises should analyze the user attributes according to their own products or brands, determine the target user groups, carry out more targeted marketing activities, promote users' consumption behavior and increase the influence of products or brands.

In the new media era where information is flooding, in order to stand out from numerous information, we need to avoid some misunderstandings in content marketing, make the content more concise and attract users to click and read. In the case that the new media marketing market has been over-saturated, if an enterprise wants to gain a competitive advantage and achieve better marketing effect, it needs to do a good job in positioning users and content, and accurately deliver marketing information to target users in combination with users' needs, so as to enhance the comprehensive competitiveness of products or brands.