Small coffee shop business plan

With the development of China's economic level, the business plan of small coffee shops has made our culture and the West penetrate each other. Coffee is very popular among young people. So you can also consider coffee shops when starting a business. Let's take a look at the business plan of the small coffee shop.

Small coffee shop business plan 1

(1) Business hours:

Monday to Friday:12: 00-24: 00;

Weekends and public holidays: 1 1:00- 2:00 the next day,

(2) Place of business:

Constellation Coffee Shop is planned to be located at the side of Building 3 in Xiaoheshan, with an area of about 150 square meters. It is estimated that the coffee shop can accommodate 80 guests at the same time.

(3) Business model:

The school rents out the venue, contracts with individuals, hires full-time staff and some students to take part-time jobs, and is responsible for its own profits and losses.

(4) Target groups:

The customers of the coffee shop are students from zhejiang international studies university, students from nearby science colleges and engineering universities, and some young teachers in the school who want to be close to students' lives.

Students are easy to accept new and special things, but newly opened places, coffee shops and coffee jellies suit them best. In addition, students from nearby universities are also customers of this coffee shop, where you can make friends with the handsome guys in our school. The lively and young atmosphere will definitely bring the teacher here.

It can provide a good environment for people with special environmental needs. Friends who pursue fashion or love to socialize must come here.

(5) Main business

1, daily operation

Operation during the day: mainly selling drinks, including providing take-out windows for students to buy at 0: 00, delivering drinks and cakes, and providing teachers and students with rest at noon.

Night management: It aims to provide students with a quiet, comfortable and warm autonomous learning environment, and strive to let consumers enjoy humanized service while studying.

2. Characteristic management

Characteristic management mainly includes Friday theme bar, holding activities and allowing art students to come here to draw customers (paid or unpaid).

Friday theme bar will be held every Friday night, mainly for theme-oriented activities, such as dancing, English corner, and special theme exchange meetings (such as hot topic exchange meetings). The theme of the weekly activity will be announced on the communication blackboard in the store one week in advance, and the theme will be exchanged. In addition, in order to meet the needs of consumers, the theme of the theme bar will be collected from all consumers.

The main activities are birthday parties, farewell parties and so on. According to the needs of students, it is held irregularly. In order not to affect other consumers, the event needs to be booked about one week in advance, and it will be announced on the communication blackboard after the reservation is successful.

The number of painters in portrait service is controlled at about three every day, and the store charges the painters a meager symbolic fee.

With the rapid development of economy and the mutual penetration of Chinese and western cultures. As a leisure drink, coffee is favored by more and more people. Especially in the university campus, with the improvement of college students' consumption level, coffee and drinks are becoming a trend. According to market research and analysis, the opening of the first targeted theme coffee shop in Xiaoheshan Campus of zhejiang international studies university has been recognized by students, and the theme coffee shop has become a potential demand in today's campus.

Questionnaire Design and Data Analysis Results of Small Coffee Shop Business Plan 2 (1)

In view of the fact that the market positioning of coffee shops is based on all teachers and students in zhejiang international studies university, and later extended to teachers and students in Xiaoheshan Higher Education Park, a questionnaire is designed to obtain first-hand information from the target market, and then it is analyzed. The questionnaire needs to cover whether you have the habit of drinking coffee, the degree of interest in our constellation cafe, any special needs for the ready-to-drink environment, what kind of service you want us to provide, price feelings and so on.

(2) Analysis of market conditions

1, consumer demand analysis

Even for similar products or similar markets, there are multi-level and diversified consumer demands. The reasons for this difference lie in consumers' personal or group preferences, income status, cultural background, age and customs. Each of these factors may lead to changes in its demand.

(1) According to the age, income and cultural background of different consumers, we divide the target consumer groups as follows:

① Student consumer groups:

A. Freshmen:

Freshmen come to the new school to start a new life, but the sources of information are relatively narrow, mainly counselor information, posters of school community activities, and recommendations from seniors and seniors. Obviously, there is a great lack of a platform to meet more new friends and learn more information inside and outside the school, so that our constellation cafe will have the value of birth. Freshmen have enough spare time and are expected to become our main consumer groups.

B. Sophomore students:

Students at this stage have their own understanding and views on college life after experiencing the confusion of freshmen. As you can imagine, their consumption behavior has changed from the material demand in the freshman year to a higher level of spiritual demand. Where there is demand, there is a market, which is also a market with great development value. Generally speaking, some sophomores find part-time jobs, which increases their disposable income. A person needs a warm and romantic atmosphere to start a love life. This shows that the couple market is promising. Choosing the right coffee type through constellation analysis can help you, and we can also provide production services. If self-help belief can also enhance the affection between lovers and save the labor force in coffee shops, why not? Consumer satisfaction is our unremitting pursuit!

② Teachers' consumption groups

First, young teachers:

Due to the special situation of Xiaoheshan Campus in zhejiang international studies university, some teachers will have a lot of free time after arriving at Xiaoheshan Campus by school bus. We can attract them to spend money in our constellation cafe. Young teachers have a strong ability to accept new things, so they will also be the main consumer groups in cafes. In such a pleasant atmosphere, it must be a pleasure to understand the knowledge of constellations and analyze students' personalities and school trivia.

B, other teachers:

Relatively speaking, such teachers are weak in accepting new things and have no more time and interest to spend in cafes, so they can be regarded as mobile customers. So the demonstration effect has a great influence on them. We can establish a good image and attract more consumers.

③ Other customer groups

Social consumer groups, such as friends' visits, parents' visits and college exchanges, also constitute mobile consumer groups. Coffee shop provides them with a good place to communicate, study and entertain.

(2) According to consumers' individual or group preferences, we divide consumers into the following categories:

(1) Special environmental needs.

Although the consumption of students does not include the consumption of western culture like white-collar workers, there is still a certain demand for the special environment of coffee shops. Most people regard coffee shop as a place to discuss, exchange and communicate with friends, classmates and customers. In addition, some people use it as a place to think, be alone or deal with their personal work.

② People who pursue fashion.

Because college students are young consumers who pursue fashion, they pursue taste and publicize their individuality, and are not limited by fixed patterns and frameworks. Generally speaking, their spending power is limited, but the group size is large, so they can recommend lovers, especially Chinese and foreign Valentine's Day every year. Our coffee shop with constellation theme culture is an ideal social place for friends who are pursuing fashion.

③ Special activity lovers.

Colleges and universities are places where intellectuals gather and cultural centers. They are more willing to carry out cultural exchanges and communication, and coffee shops will generally become their first choice for such activities because of their elegant environment. In addition, thematic activities such as cultural exchanges will also attract such consumers. At the same time, we intend to use wireless network to cover our business premises, which will certainly attract many people who come to spend money to facilitate Internet access. Undoubtedly, such service is also a selling point.

2. Analysis of advantages and disadvantages of competition

SWOT analysis is mainly used to analyze the advantages and disadvantages of competition: SWOT analysis is aimed at the internal environmental factors of enterprises, describes their existing state in the competition, and defines them with four states: advantages, disadvantages, opportunities and threats, which comprehensively reflects the competitive strength and state of enterprises.

S (Advantage): (1) It is geographically closer to consumer groups, saving customers' time and cost and facilitating consumers;

(2) Emotionally, campus cafes are more easily accepted by consumers, and even some consumers instinctively reject cafes with strong business information outside campus;

(3) It is easy to consume in groups, and the crowd is concentrated, which is easy to produce demonstration consumption effect;

(4) The constellation theme, combined with the self-help link, is very attractive to young fashionistas;

W (weak): (1) The strength is not as strong as the off-campus coffee shop, and the actual management experience is insufficient;

(2) The consumption group is single and the consumption time is concentrated, and the special existence of winter and summer vacations increases the management and operation costs;

O (Opportunity): (1) At present, the campus market is an undeveloped virgin land with concentrated consumer groups and huge consumption potential;

(2) Young people are in the majority, and once their consumption habits or preferences are formed, it is easy to form high customer loyalty;

Small coffee shop business plan 3 storefront design

(A) coffee shop image design principles

The premise of store design is to master the trend of the times. The more prominent the personality, the easier it is to attract attention.

First of all, considering the size of the store door and the theme of the cafe, the appearance and style should reflect the business characteristics of the cafe. Secondly, it should meet the "taste" of big customers. Furthermore, the decoration of the storefront should fully consider whether it is in harmony with the original architectural style and the surrounding storefront. Decoration should be concise, not "insufficient" and "excessive" It is not advisable to use too much line division and color rendering to avoid any excessive decoration and not to make users feel "too tired". Finally, the color of the storefront should be unified and harmonious, and it is not appropriate to use any stiff and strong contrast.

According to the area of our coffee shop is 150 square meters, the main customers are all teachers and students, among whom students account for the vast majority, and a fashionable appearance is necessary. In addition, in order to coordinate with the red church-style building of the teaching building in Xiaoheshan campus of Zhejiang Foreign Hospital. Finally, the appearance of the coffee house we designed is a white European windmill model. (roughly as shown below)

(B) Cafe logo design

Cafe signboards with high generalization and strong attraction are very important for customers' visual stimulation and psychological influence. For a long time, the bottom plate of coffee shop signs has been made of wood and cement. Wood can't stand long-term wind and rain, it is easy to crack and paint falls off, so it needs frequent maintenance. Cement signboards are convenient to construct, durable and low in cost, but they are obsolete in form and crude in technology, and can only be used as low-grade commodity signboards. In order to reflect the changes of the new trend of the times, our coffee shop adopts a metal facade, which will be bright, light and full of the sense of the times. With the change of seasons, various types of awnings can be placed on the facade, which will make the facade fresh and lively, communicate the functional links inside and outside the cafe, and expand the business area invisibly. According to different constellations in different months, flags representing different constellations are used to set off the signboard every month. Unique technology is also one of the keys to success.

(3) Window design

Exquisite outdoor decoration is a means to beautify cafes, decorate shops and attract customers. Window design should pursue outstanding theme, elegant style, three-dimensional sense and artistic appeal. In our coffee shop, the cup shape of 12 constellation is used to match the display of coffee brands, so that the artistic decoration of the whole window can be seen at a glance. (The general shape is shown below)

(4) the lighting effect of the cafe

The purpose of cafe lighting is to guide customers to enter and taste coffee in the right light. Therefore, the total brightness of the lights should be lower than the surrounding area to show the characteristics of the cafe, so that the cafe can form an elegant leisure environment and let customers follow the lights into the warm cafe. If the light is too dim, it will make the cafe feel dull, which is not conducive to customers to taste coffee. Use a slightly brighter, moderately bright one. Secondly, use light to attract customers' attention to coffee. Therefore, in a dark bar, coffee may have an ancient and mysterious attraction. Coffee products are mainly brown, and dark and dark brown will absorb more light, so if softer fluorescent lamps are used, the atmosphere of the whole cafe will be more comfortable. Lighting is purely for lighting or for decoration. When installing, we use beige as the main color of the wall, which can reflect more light.

(5) Color and sound

Color has an exciting and soothing effect, and cafes can use the principle of color to create the effect of attracting customers. Make full use of various colors. The walls, ceiling, lights, coffee and drinks on display constitute the internal environment of the cafe. Contrasting colors in some corners, or warmer and softer colors, can make customers curious and even stimulate customers to linger in cafes. For example, people can pay more attention to the displayed coffee by using bright colors on a dark background; You can also put cold or warm drinks on the background of middle tones, which will also have a good foil effect. If colored lights are used for lighting, the colors of the lights are well matched with the colors of coffee itself, which can fully show the characteristics of coffee and attract customers' attention. Secondly, we can't ignore the relationship between the characteristics and colors of cafes. For example, when the color or pattern of coffee packaging itself is very eye-catching, and its background color is also very eye-catching, it will inevitably make people see things in a blur. Considering the class, age, hobby, coffee theme and characteristics of our target market, our coffee cups have different cartoon patterns of twelve constellations, so they are fancy, so the background color of the cups is solid.

Pop music has always been with us, and now a large number of pop singers, such as Fish Leong, Jay Chou and Wang Leehom, are familiar to everyone. Their songs are not only numerous, but also very pleasant to listen to. The most important thing is that each constellation is said to have one of their songs. We can use appropriate sound to stimulate customers' attention and attract customers' attention.

(6) Interior design

First, the seat placement

In order to cater to the constellation and romance, the chairs we designed are rattan and sofa. The cane chair is a table with four seats, and there are six tables with 20 seats in the shop. The sofa cushion is a table for two people. Of course, the sofa is bigger, so two people can sit together in an emergency. There are two such watches.

B, water bar layout:

In addition to the coffee machine, the water bar will also be equipped with a coffee cup cabinet, a refrigerator and a bean grinder, and a glass hanging cabinet will be added to display coffee beans in glass bottles for decoration.

C, get food counter:

We will put the packaged drinks in the newly bought window refrigerator and the snacks in the heater. The counter is also equipped with a workplace for the clerk to make snacks of his choice in front of customers.

D, kitchen layout:

The kitchen is equipped with two ovens, two large refrigerators, hand-washed dishes and general kitchen utensils such as knives and utensils.

E. cashier:

We will buy a cash register worth 5000 yuan, which can print food stamps and save money. Cashiers are arranged on both sides of the bar and higher than the bar.

F, newspaper rack:

We have a newspaper rack that provides Chinese and English newspapers for customers to read every day.

G, bathroom:

The coffee shop has a men's bathroom and a women's bathroom, which is mainly clean and equipped with sandalwood.

H, it is best to set up a mirror in a dark or weak place in the coffee shop.

The advantage of this is that the mirror can reflect light and make the coffee brighter, more eye-catching and more shiny. Yes, coffee.