Music MF88.7

Scientific name: Jinan People's Broadcasting Station Music Broadcasting; Jinan radio station MUSIC88.7

Constellation: Virgo in pursuit of perfection

Orientation: 18-35 (5 years old)-student, young white-collar worker, car owner-music lover.

Slogan: enjoy music, enjoy life style: fashion and dynamic.

Music 88.7 has created many firsts, which are also unique in Jinan:

The first radio station to play pop music 24 hours a day.

–The first genre music station.

–The first radio station to implement frequency brand operation.

–The first radio station to truly create a state of accompanying listening.

–The first radio station to use the American RCS music broadcasting system.

Facing the audience, we have many insistence:

-Pay attention to the quality of program production (including advertising production);

Let the audience in Music88.7 be not only music, but also a kind of "auditory enjoyment" in other program contents.

–Short opening remarks:

The opening of each advertisement shall not exceed 3 minutes; Listeners will not change channels because they are tired of the lengthy opening of advertisements; And make sure

A certain advertising effect;

–Customer screening:

Customers who are not suitable for our audience; Customers who do not conform to our channel style or form; Customers with poor advertising production;

Strong accompaniment greatly prolonged the audience's listening time;

–The host is not wordy (no more than 6 minutes per 1 hour);

-The host can't cover the song (respect the audience's right to listen to the song);

Channel brand:

–Channels are the main ones, and hosts are the auxiliary ones;

Traditional channels pay attention to each program segment and seldom consider the whole channel;

–Planned audience management:

Always pay attention to the audience's feedback and enhance the audience's loyalty through various interactions.

Example: club 887+ member discount store;

Accurate audience:

–Positioning:

Students, young white-collar workers and car owners

–Clear audience positioning:

Channel programs are planned according to the living habits of the audience; Channel packaging and publicity channels also revolve around the audience;

From Monday to Friday

Saturday

Sunday

Program time

program name

Program time

program name

program name

6:00 - 9:00

city

wake-up service

6:00 - 9:00

Music Happy Pill

Music Happy Pill

9:00 - 13:00

Weekend fun music

Weekend fun music

9:00 - 1 1:00

Music with you

1 1:00 - 14:00

Music fast lane

13:00 - 15:00

Weekend DJ

Weekend DJ

15:00- 18:00 weekend music bar

14:00 - 16:00

Music cafe

16:00 - 19:00

Music fun

relaxed

18:00- 19:00 887 Impulse karaoke and enjoy the world.

19:00 - 20:00

Weekend music bar

Weekend music bar

20:00 - 2 1:00

887 hit list

887 hit list

19:00 - 2 1:00

Music speeding

2 1:00 - 23:00

Leguangcheng

2 1:00 - 0:00

The music is yours.

The music is yours.

23:00 - 1:00

Sleepless all night with music

0:00 - 6:00

The music is not turned off.

The music is not turned off.

1:00 - 6:00

The music is not turned off.