Illustration of Windows in Europe and America-How about the design of windows?

Alfons Mu Cha (1860- 1939) and Sports Master, Art Nouveau, 1860 were born on July 24th, a small town under Austrian rule, a devout religious family. When he was a child, he was a member of the choir of St. Peter's Roman Catholic Church in Brno, Morovia. This church preserves a wealth of works of art in Baroque style, and every time Muha walks into this church, he is deeply infected by these wonderful arts. After graduating from high school, Muha decided to become a painter instead of working in the local court as his father hoped. Later, he studied in Vienna, Munich and Paris, and his paintings were full of homesickness. The illustrations created by Muha all have delicate colors and adopt completely personalized flower and plant decorative elements. The most prominent illustration series is his illustrations of furniture, works of art, gold and silver products and jewelry. The changeable shapes and graceful lines of flowers, leaves, locks, faces and women can be said to be one of the most surprising discoveries of family art. Muha's works absorbed the elegant descriptions of Japanese woodcuts in shapes and outlines, the colorful colors and geometric decorative effects of Byzantine art, and the meticulous and perceptual descriptions of Baroque and Rococo art. He used perceptual decorative lines, simple outlines and bright watercolor effects to create a character image called "Muha Style". After his processing, all female images appear sweet and elegant, with exquisite figure, youthful vitality and sometimes elegant and supple hair. His paintings are often composed of beautiful young women and decorative flowers with smooth curves. 19 12 years, Muha created Slavs in Prehistoric Areas on a huge theater curtain. The outline of the sky in the painting is very large, and Muha is intended to show the power of nature, the power that human beings can't resist at all. This set of works shows Muha's deep attachment to the nationalist complex when he was young. He showed the world "the wisdom and strength of Slavs" in the way of European painting. The role of the poster itself is to promote the drama performance. These posters left a deep impression on the audience through their stretched figure, noble temperament and similar appearance to the tragic heroine.

In Muha's "La Traviata" poster, La Traviata is dressed in an almost transparent long white dress, which has been well received by poster critics. In Muha's works, the most striking thing is the harmony and diversity of colors, which is also a reason for his great success.

Muha's works for Wo Wo Wo Wo magazine are particularly outstanding. He painted a woman and a rooster in his works. The cover of the magazine changes every issue. Muha tried to highlight the theme in various ways. If the rooster is not obvious, he will express it with his feathers or sing loudly.

From the autumn of 1897, Muha made posters and models for a display window of the "Cosmic Expo" held in 1900. This is his sketch and design: the Eiffel Tower is partly cut off, supporting a map of the world and some symbolic sculptures. The whole work should be very huge, and this is only part of it. There are many people under the arch and on the steps of the building.

The most important order Muha received was to design a painting for the decorative hall of an exhibition hall next to Bosni Ergo Wiener's "National Embankment". There are three architectural decorative frames on three sides of the hall, and at the bottom is the work used in the exhibition-Panorama of Sahareva. The high decorative frame depicts some local legends, usually tragedies.

From 65438 to 0898, Muha put the decorative art principle into practice and created a series of embossed fabric models. In Muha's works, we can see his preference for clothes and luxury jewelry, which can't help but remind people of the eastern world. Muha described a series of jewels in his work Rama, which was later made with the help of George Fouquet.

The illustrations created by Muha all have delicate colors and adopt completely personalized flower and plant decorative elements. The most prominent illustration series is his illustrations of furniture, works of art, gold and silver products and jewelry. The changeable shapes and beautiful lines of flowers, leaves, locks, faces and women can be said to be one of the most surprising discoveries of family art.

At the beginning of the 20th century, Muha hoped to become a formal portrait painter, and his best work at that time was Slavia. This work is a portrait of the daughter of sponsor Charlie K. He helped Muha realize his dream for many years: to complete a Slavic epic composed of 20 huge paintings, telling the glorious moments of Slavs in real history or legend.

19 12 years, Muha created Slavs in Prehistoric Areas on the curtain of a huge theater. The outline of the sky in the painting is very large, and Muha is intended to show the power of nature, the power that human beings can't resist at all. This set of works shows Muha's deep attachment to the nationalist complex when he was young. He showed the "power of Slavic wisdom" to the whole world with the help of European paintings.

The manifestations of window design can be divided into the following categories:

1, direct display

There are as few props and backgrounds as possible, so that the goods can speak for themselves. Use display skills to fully display the shape, texture, color and style of the goods themselves through folding, pulling, folding, hanging and folding.

2. Hints and associations

Implication and association can use some pictographic forms to arouse consumers' association with a certain environment, a certain plot, an object, a certain character, a certain character's form and modality, thus generating some communication and resonance in their minds, thus showing various characteristics of commodities.

Implication and association can also be realized through plane, three-dimensional and color expression with abstract geometric props. Two completely different substances in life, completely different forms and situations, can also cause people the same psychological resonance because of the same inner beauty. The abstract form in the window also strengthens people's feelings about the individual connotation of goods, which not only creates a brand-new visual space, but also has a strong flavor of the times.

3. Exaggeration and humor

Reasonable exaggeration obviously exaggerates the characteristics and personality of goods, emphasizes the essence of things, and gives people strange psychological feelings. Proper humor, through humorous plots, extends what needs to be affirmed to the level of a cartoon, which is full of fun, makes people laugh and makes people think. Humor can achieve both unexpected and reasonable artistic effects.

4, the use of advertising language in the street with the night as the background, the window can also show another kind of stage magic, from Chu Xiao at dawn to the disappearance of the morning star in the dead of night, the passage of time and the change of light set off the endless charm of the window. Compared with the commercial window in Beijing, the window design in the streets of Paris is brilliant. Meng Tian Avenue is known as one of the top ten famous streets in the world, and it is a brilliant avenue centered on the Champs Elysé es. The window arrangement of major brands is noble and luxurious, avant-garde and bold, or full of warm childlike interest, which fully shows the charm of the city. The actual function of the window is not what it used to be, and it can't be compared with outdoor print advertisements, and it can't achieve the expected economic effect. Because China's window display still stays in the primary stage of window design in Europe and America, it doesn't tell customers the best side of enterprises and products in the most appropriate way, so it doesn't achieve the expected effect.

What about the design of the window? Design content

Window design text: The creative process initiated by the window designer is usually carried out by the logic and experience of the window designer, and the design method or history of window design in the research field is also something that window design must learn.

2. Technical design: including window design, structural design, physical design (acoustic design, optical design and thermal design) and equipment design (water supply and drainage design, heating, ventilation, air conditioning design and electrical design).

3. Planning of external space: Space can be extended to urban planning, urban design, site planning, landscape design and other fields.

4. Interior space design: including reasonable space planning and interior decoration scheme.

5. Comprehensive design: including logo design, window design, lighting design, art design, security design, parking management design, window design and other fields.

Early window design, whether at home or abroad, is actually a combination of sculpture, engineering, architecture, semiotics and even theology and mysticism, so early window designers are regarded as intellectuals or philosophers, and their status is lofty. Until modern times, there was a division of labor among various occupations.

technique of expression

The expression of window design can be divided into the following categories:

1, direct display

There are as few props and backgrounds as possible, so that the goods can speak for themselves. Use display skills to fully display the shape, texture, color and style of the goods themselves through folding, pulling, folding, hanging and folding.

2. Hints and associations

Implication and association can use some pictographic forms to arouse consumers' association with a certain environment, a certain plot, an object, a certain character, a certain character's form and modality, thus generating some communication and resonance in their minds, thus showing various characteristics of commodities.

Implication and association can also be realized through plane, three-dimensional and color expression with abstract geometric props. Two completely different substances in life, completely different forms and situations, can also cause people the same psychological resonance because of the same inner beauty. The abstract form in the window also strengthens people's feelings about the individual connotation of goods, which not only creates a brand-new visual space, but also has a strong flavor of the times.

3. Exaggeration and humor

Reasonable exaggeration obviously exaggerates the characteristics and personality of goods, emphasizes the essence of things, and gives people strange psychological feelings. Proper humor, through humorous plots, extends what needs to be affirmed to the level of a cartoon, which is full of fun, makes people laugh and makes people think. Humor can achieve both unexpected and reasonable artistic effects.

4, the use of advertising language in the street with the night as the background, the window can also show another kind of stage magic, from Chu Xiao at dawn to the disappearance of the morning star in the dead of night, the passage of time and the change of light set off the endless charm of the window. Compared with the commercial window in Beijing, the window design in the streets of Paris is brilliant. Meng Tian Avenue is known as one of the top ten famous streets in the world, and it is a brilliant avenue centered on the Champs Elysé es. The window arrangement of major brands is noble and luxurious, avant-garde and bold, or full of warm childlike interest, which fully shows the charm of the city. The actual function of the window is not what it used to be, and it can't be compared with outdoor print advertisements, and it can't achieve the expected economic effect. Because China's window display still stays in the primary stage of window design in Europe and America, it doesn't tell customers the best side of enterprises and products in the most appropriate way, so it doesn't achieve the expected effect.