Planning scheme of Tanabata activity in cinema

In order to ensure that our efforts are effective, we often need to prepare a specific, detailed and targeted plan in advance, which can clearly define a general direction for an action. So how should we make a plan properly? The following is the planning scheme of the Chinese Valentine's Day activities in the cinema that I helped you organize, for reference only. Let's have a look.

Theater Tanabata Activity Planning Scheme 1 1. Activity Time:

The seventh day of July is tentatively set at 20: 30.

Second, the venue:

xxxx

Third, the way of participation:

1. You can get tickets for this event when you handle business.

2. Forwarding the content of this event through official Weibo and WeChat will give you a chance to get tickets for this event.

3. Send private messages to the official Weibo and WeChat to participate in the Heart Shadow. Love needs some surprise activities, telling romantic love stories between you and your lover, and giving him/her unexpected "surprise" moments. Once adopted, you can get tickets for this event, and a professional planning team will give you advice!

Four. Activities:

1, eternal love wall

In the lobby of the cinema, lovers walk hand in hand, holding roses, through the heart-shaped candle pool and towards the U-interactive "love wall". Couples put the roses in their hands in the flower basket in front of the love wall and wrote their sincere love vows on the love wall. The wall of love is full of sweet words and u-interactive wishes to them.

2. Constellation love test/invincible choice of true love U invites you to enter the "true love test"

Set up a booth in the ticket hall of the cinema to provide horoscope and love test for couples, which is very mysterious. You can cooperate with related divination institutions, such as some crystal shops that study divination.

If the operation is difficult, replace with:

The choice of true love invites you to enter the "true love test"

A corner of the secret room escape game is set in the ticket hall, where couples can enter the experience, decorate with mystery and romance, and cooperate with the secret room escape mechanism.

3, the heart "shadow", love needs some surprises.

Let lovers express their love or propose marriage in the cinema through photos, words, short films, etc. Proposal clips and event tidbits can be viewed on demand at U Interactive.

4, grasp the "machine"

Every couple participating in the movie can find a pink card under the chair. If it says "be quick", they can get rich gifts! If you find a half red card with half words written on it, the couple holding the half card should find the other couple within ten seconds, and come to the host at the same time, answer the correct host's questions and complete the host's game, then both parties can get gifts!

5. watch movies.

Cinema Tanabata activity planning scheme II. First, the film builds a bridge to find a lover

1, activity time

Registration began on xx, xx, X, and a special film was held in the cinema on xx, xx, X.

2. Activities:

Tanabata or a person? Why don't you come to our Qixi special program? Watch movies with your lover and spend Tanabata! We will give couples free movie tickets for the Tanabata special event (the seat number of the movie ticket is given according to the principle of men's singles and women's doubles), and you can watch the Tanabata special movie on X, X and X days! There are only 20 places ~ (male and female 10)

3. Registration method:

Weibo Registration: Sina Weibo @xxx Telephone Registration: xxxxxxx.

note:

(1) The specific viewing time is determined according to the night time of the event.

Movies provide activity cards, and fans can write down their wishes or personal information and exchange them with their neighbors.

Second, the Queqiao Popcorn Couple Competition

1, activity time

Xx 14: 00— 18: 00.

2. Competition qualification

Couples can use the ticket stub of watching a movie in the cinema that day, or they can wear matching clothes.

3. Rules of the game

Two couples play games at the same time. Men and women wear popcorn from both ends of the same thread with needle and thread for three minutes. Rank according to the number of popcorn successfully connected in series, and those with low scores will be eliminated from the list.

4. Reward method

Participation Award: You can get the "Love Movies More Love You" card and the "Lost Bullets" couple necklace provided by the studio if you participate.

Entry Award: The top three couples in the list get a set of T-shirts for Titanic couples, 10 places.

Overlord Award: Double Package for French Couples on Tanabata, 1 quota.

Cinema tanabata planning scheme 3 1. Show your happiness.

From now until August 20th,17, 10, fans can send happy photos of you, your family, friends and your loved ones to China film mailbox, and we will play them circularly in the electronic big screen of the cinema hall on August 8th, 20xx to show your happiness and let us move with you!

2. Love wants you to see the activities of the true confession wall.

If you are moved, say it, and write what you want to say to "him" and "her" on the advertising wall. All participants have exquisite small gifts or movie posters.

3. Guess the stills to win the gift

Couples can guess the classic love movie stills and spell out the movie title.

4. Weibo pays more attention, and the joy and gifts never stop.

On the day of the event, audience friends can win invincible movie tickets and other small gifts by paying attention to China Film International Studios Taiyuan Hexindian or cooperative merchant Weibo @.

The planning scheme of Chinese Valentine's Day activities in cinemas Chapter IV Name of Activities (Theme):

Rose mood

Activity type:

interaction

Location:

Xxx book mall

Activity time:

20xx February 12

Main contents of the activity:

On (1) and February 12, large-scale "double knots" (made of bamboo and flower paste, see annex 1 for specific production elements) were placed in a prominent position near the entrance of the book city. Every customer who enters the bookstore on February 12 can get a chance to make a wish for love, that is, each person gets a red rose (representing "lifetime") and a label (representing "lifetime commitment"). Customers can write down their love wishes and wishes for themselves and others on the label, and then tie them on roses and insert them in "double knots" to express their wishes and wishes for perfect love. Customers who participate in the activities will have the opportunity to participate in the warm-hearted gift lottery (from time to time throughout the day 10 times, 5 people each time), as well as gift giving (customized chocolate). "Double Heart Knot" will be exhibited in the Book City for a week, during which customers can take photos as a souvenir.

(2) The first 2 1 (for "love you") couples who entered the store on February 12 can get a blessing gift and become "angel couples" in the book city. Their group photo will be hung in a conspicuous position in the book city, so that their love and new knowledge can grow together.

(3) Customers who buy books from February 10 to February 12 (Baihui Bookstore only) can also participate in the lucky draw held on Valentine's Day evening 17: 00 (drawn by customers, the results will be announced on-site and announced on Xinzhi website, and the winners will be notified by phone). The prize is a meal voucher of a famous restaurant in Kunming, and the value is the price of the couple package (.

Publicity strategy:

Take the form of "print newspaper+radio broadcast+book city live POP advertisement+leaflet" for publicity. From February 9th to February 1 1 day, print advertisements with the themes of "Rose Mood" and "Mood of All of us" were published in several newspapers with large circulation in Kunming, and three-dimensional advertisements with the same theme were broadcast on several mainstream radio stations. The main reason for choosing to publish advertisers during this period is to avoid the imitation of other businesses and lead to the failure of the activity. February10-February 12, the event was publicized with leaflets in the store. On February 12, the newspaper published a print advertisement with the theme "Today's mood is" Rose mood ". February 1 1, February 12, the store used the theme POP for publicity.

Viewpoint:

Roses represent love and romance, and Valentine's Day is indispensable. The knot of "double knot" is homophonic with the knot of "Valentine's Day", which means "one heart and one mind, lasting forever" love. The combination of roses and "double knots" shows that love is romantic and also contains responsibility. In this way, the activity is full of human touch and cultural atmosphere, which just reflects the image of a book city that pays equal attention to culture and fashion. The group photo of "Angel Couple" hangs in the book city, which not only reflects the long-term effectiveness of the activity, but also reflects the mind and courage of the book city.

The fifth activity of the movie theater's Tanabata activity planning scheme: a sweet photo of the couples on Tanabata.

Viewers who buy more than two movie tickets can scan WeChat on the spot, pay attention to the official WeChat of "XX 20 16" Studios, participate in the sweet photo-taking activities of couples on Tanabata, and wear couples' photography props for free. Professional photographers will take two sweet photos of couples on the spot and send them directly to the audience's mailbox. After receiving the photos, the audience can share them in Weibo and @ Beijing Meng Photography @ Beijing xx International Studios, and get a pair of 12 inch fashion Ramina at the designated place.

Activity 2: Lucky Draw

Xx members can participate in the lucky draw by purchasing tickets with their membership cards, and have the opportunity to win the exquisite prizes provided by "Beijing Meng Photography". The highest prize is a couple photo worth 3,999 yuan and a personal photo worth 2,999 yuan. Viewers who don't smoke albums will also get a rose soap flower gift box worth 199 yuan!

On August X, Tanabata, I came to xx Studios, watched a touching romantic film, and took a sweet photo of two people to commemorate the unique sweetness and romance belonging to two people!

Activity 3: Give creative paper cup illustrations to the boutique book bar.

On the same day, anyone who buys Tanabata sweet special drinks in Tanabata boutique book bar can get a professional illustrator provided by Booker Book Company to draw creative paper cups for you on the spot. You can also write a declaration of love on a cup for you, so that your love can last a lifetime!

Before and after Tanabata, couples can choose a variety of movies. The youth fashion film xxx, the latest masterpiece xxx, the romantic comedy xxX starring xx and XX, and the 3D imported blockbusters xxx and xxx released a while ago are very suitable for couples to watch together.

Valentine's Day is a typical western festival, but in recent years it has become a festival that young people in China look forward to every year, and its popularity greatly exceeds that of the traditional Qixi Valentine's Day in China. On this day, couples will arrange many activities to celebrate this special festival. In this way, Valentine's Day on February 14 became the first consumption peak after the Spring Festival. Many businesses actively seize this opportunity and carry out various promotional activities in order to achieve sales growth at the beginning of the year. Similarly, we are no exception. We must seize this opportunity.

In the past and now, the promotion activities of major enterprises during Valentine's Day are nothing more than discounts and lucky draws. And most of them lack new ideas, so they failed to achieve the expected results. Imagine, can the pursuit of everlasting love be discounted? So how can we plan a good creative activity? Let's do a consumer market analysis of Valentine's Day first.

Part I: Market research (obtained through market research on the Internet)

During Valentine's Day, the main consumers are unmarried young people aged 20-25, accounting for about 52%, followed by married couples aged 25-35, accounting for about 43%, and elderly consumers over 50 also account for nearly 5%. Consumers' buying behavior is mainly gifts (flowers, chocolates, etc. ), entertainment and catering.

After understanding the situation of several other booksellers in this city in recent years, it is found that they have no history of holding large-scale promotional activities during Valentine's Day, and even if they do, they are only simple commodity promotions, which are realized through common forms such as discounts and gifts. com)。 More booksellers and bookstores only adopt natural sales and engage in storefront layout at most. In this case, it will be a very groundbreaking move if we go against the norm now, set a precedent for bookstores to hold large-scale promotional activities, and promote the sales growth of bookstores from one side.

Young people in Kunming often go to discos and cinemas. Although Valentine's Day is held every year, it is nothing more than a lottery, price concessions and other forms, with the same content and no new ideas. Moreover, due to the limitations of its own conditions, the promotion of activities is weak, the intensity is not enough, and the effect is not good.

Considering the contents of the market survey comprehensively, we can roughly judge the situation of our target consumer groups:

Class A consumers: unmarried young people aged 20-25, students under 20. These consumers are the main consumers of Valentine's Day. They are passionate, romantic and fashionable, like fantasy, and can accept new things quickly. They are a fashion class that never tires of innovation and change. The characteristic is that this group's consumption power is not high, but the base is large, so the overall consumption is also very large, and it is the main participant of the activity, and we must never give up.

Class B consumer groups: Although people over 50 years old are not as receptive to new things as young people, they account for 5% of the whole consumer groups due to the influence of Valentine's Day atmosphere every year, which shows that their fashion mentality still exists and is easy to be assimilated. If their children can add fuel to the flames and media advertisements are put in place, such consumer groups may become "blue chips" with great appreciation potential. However, due to the traditional humanistic characteristics of this local group in Kunming, it takes a process for them to participate in Valentine's Day activities, so consideration is not important.

Class C consumer groups: consumers aged 25-35 (over 35 years old is not considered as a burden group). Some of these groups are in the beginning or rising period of their careers, while others have already succeeded in their careers. Due to the influence of personality, age, preference, income, environment, habits and values, the consumption behavior of this group is the most mature and the consumption habits are the most complicated, which is not conducive to market promotion. However, they are the main force that affects B-type consumer groups, and they also have rich wealth resources, and their spending power is extraordinary. They must never give up.

Part II: Positioning of target consumer groups:

Focus on promoting Class A and Class C consumer groups, and promote the active participation of Class B consumer groups. Class A consumer groups have the strongest consumption consciousness and the greatest demand, and are the main target markets. Moreover, consumption habits are immature and easily influenced by advertisements, so they are the main targets of advertisements. Although the demand of Class B consumer groups is small, it is a big market if it stimulates buying behavior and consumes a lot, and its social influence is very beneficial to the brand building of the company. Class C consumers also have higher consumption demand, but their consumption level is much higher than that of Class A consumers. They are a nostalgic group, so they are destined to be easily influenced by A-level consumer groups and follow the footsteps of A-level consumer groups for Valentine's Day. Therefore, we can strongly stimulate the purchase behavior of group A to drive their consumption behavior.

In this way, we can sum up the strategy of activity promotion:

Mainly aimed at the concept and image of publicity activities of Class A consumer groups, and then mentioned the demand points of Class B and Class C groups.

The seventh chapter of the planning scheme of the movie theater's tanabata activity: August 10 to August 20, 20.

During the event, all customers who buy tickets at the Dragon Dream Store in Shenyang Jinyi Studios will get an "Olympic Guess Card". Customers can take part in this "Olympic Guess Card" activity as long as they fill in the relevant personal information on the "Olympic Guess Card", predict the total number of gold medals won by the China delegation and put them into the lottery box. On the closing day of the Olympic Games, the 10 customer who guessed the total number of gold medals closest to the result will get a "JYY VIP card", and we will also draw a lucky customer from these spectators to get a diamond card.

Olympic greetings: Anyone who buys tickets at the Dragon Dream Store in Jinyi Cinema can leave your wishes to our China delegation on our "Olympic greetings" section, such as "Come on, China!" "diving dream team, great achievements" and so on!

Point projection:

Xx, xx, xx, 24: 00 midnight (1) 2D original

Xxxx, 24: 00 midnight "xxxx" 2D original

Xxxx, 24: 00 midnight "xxxx" China 2D

Xxxx, 24: 00 midnight "xxxx" China 2D

At midnight on xx, xx, XX, xxxx original 3D/IMAxx.

Original XXXX 2D/IMAXX at 24: 00 midnight to be determined (Shenyang shopping mall activity)

Kambu Com: cooperate with Kanbu. Promote movie tickets through special channels with credit cards. Ordinary movie 25 yuan/Zhang (the difference needs to be compensated according to the lowest fare of China Film), IMAxx movie 2 is delivered 1.

IMAxx experience: 15 From July 20th to August 60th, we will arrange a free experience venue for the audience by using the IMAxx trailer collection and the "xxxx" trailer, and issue special coupons when necessary, that is, all the audience participating in the free experience of IMAxx will receive the "xxxx”IMAxx special movie coupon during the event, and 50 yuan will give 1 cup of coke when purchasing tickets.

Baiwei Alliance: In cooperation with Baiwei Restaurant (23 stores), Jinyi Cinema dining table card can be placed on each dining table in 23 stores of Dragon Dream Baiwei Restaurant; Baiwei catering DM list will set aside a certain layout for Jinyi Studios for publicity; Studios can post posters of Jinyi Studios on the glass of 23 shops in Baiwei Restaurant; You can enjoy a 30% discount when you go to Baiwei restaurant with a jinyi ticket stub; On the day of each member's day (8th of each month), Baiwei Restaurant enjoys a 50% discount with the ticket stub of Jinyilong Dream Store. Collect the ticket stubs of Jinyi Cinema 10, and get a membership card of Baiwei Restaurant for free.

Weibo grabs tickets:

(1) During the release of "xxxx", "xxxx" and "XXXX", customers of IMAxx Studios @ Shenyang Jinyilong Dream and @5 friends will have the opportunity to watch movies for free;

Romantic Chinese Valentine's Day Love "Easy" Summer: On August10-August 20th, 2000, I landed in Weibo, Sina, participated in the ticket grabbing activity of IMAxx Studios # Romantic Chinese Valentine's Day Love "Easy" Summer # Weibo, and shared your story with Jinyi, that is, I had the opportunity to get two free movie tickets (***5 places) given by Jinyi Studios.

National Competition for Gold Medal Players: On August1May-August 20th, 2000, we landed in Weibo, Sina Jinyi, and participated in the ticket grabbing activities of IMAxx Studios # National Competition for Gold Medal Players # Weibo, and predicted the number of gold medals won by China in this Olympic Games. Those who answer correctly will receive two free movie tickets (* * * five people) from Jinyi Studios.

Membership activities:

Activity time: August 20 10 15 to August 20.

(1) recharge 100 yuan +20 yuan production fee, you can apply for a gold card, enjoy 50% off movie viewing from Monday to Sunday (except IMAxx Hall), and give a bucket of mini popcorn at the same time;

(2) Recharge 800 yuan +20 yuan's work fee, you can apply for a diamond card and enjoy 50% off movie viewing (including IMAxx movies) throughout the year (you can still enjoy 40 yuan/Zhang and give a small coke on the diamond card this month);

(3) During the activity, the studio will launch a special session for members every day. (There will be 1 performance in the evening, including 3D movies) Members buy movie tickets for 25 30 yuan.

The planning scheme of Chinese Valentine's Day activities in cinemas 8. A movie about feelings! (Activity time: September)

Yesterday today tomorrow

here

Be with someone who has feelings for you.

Watch movies with emotion

Laugh or cry or think or make trouble.

Did you record this movie or not?

Or did the movie keep you?

Mid-autumn reunion

Send her/him Swarovski Mymiss

Turn ideas into necklaces

It's affection, love and friendship.

Who do you most want to experience an emotional movie with this fall? Family? Lover? Still friends?

Is there an object in the movie that may be an emotion in the story that you want to explore and experience?

The meaning of reunion is realized by R&F Studio!

Weibo @ Wanzhong R&F International Studios, take a photo of your ticket stub and what you want to say to him/her, and you will have a chance to get a Swarovski suit! Autumn harvest, full moon, R&F Cinema is your comfortable paradise!

(The winners will be announced at the end of September)

Second, watching movies is cheaper than group buying! (Activity time: September 6-September 10)

Some roads are far away, and it is very tiring to walk on them.

But if you don't leave, you will regret it.

Stop to read a book, listen to a piece of music and watch a movie on the way.

Maybe it's just a slight sentence, a paragraph, a shot.

It can calm the inner emotions.

Stop, let's continue.

In beginning of autumn in September, enjoy a trip that belongs to the soul, be grateful for the years and have you.

1), cash tickets can be 50% off to see the audience.

2) Buy tickets for 25 yuan 2/3D viewing with the membership card.

3), 1 1 enjoy the "Little Warm Heart" special package (small explosions+small beer) (activity time: September1-September 30th).

Third, VIP, members are grateful for big feedback!

1), buy Du ice cream and enjoy the second half-price discount.

2) Member-only Grand Prize (activity time: September 5-September 9)

A. During the activity, you can participate in the Lucky Wheel once by purchasing 2 movie tickets, and so on.

Grand prize: the hotel theme room experiences for three hours.

First prize: a set of exquisite hotel gifts.

Second prize: a gift exchange voucher for Huashengyuan.

Third prize: a bottle of exquisite bubble bath in the hotel.

During the event, customers who come to the store can scan the QR code of the "Swan Love" hotel and cinema and pay attention to it, and then they can participate in the lottery of the lottery box once, and there will be prizes if they participate!

Grand prize: one night in the hotel theme room

First prize: the hotel theme room experience for three hours.

Second prize: a pair of pure cotton socks

Third prize: a bag of exquisite bubble bath in the hotel.

There are also mysterious high-end artworks that are given to each other from time to time!

B.exchange points politely every year. See the sales exhibition area for details.

8000 points: a movie card worth 1000 yuan.

6000 points: 320 yuan sets a model of Captain America or Hulk.

5000 points: an Iron Man USB flash drive worth 208 yuan 16G.

3000 points: the value of a despicable slave LED energy-saving desk lamp 158 yuan.

2000 points: a bamboo charcoal doll worth 88 yuan.

1000 points: 58 yuan China Linglong Cup.

C. There is a surprise in opening a card to recharge

The new card membership will be free, and

Recharge 1000 yuan and send 4 free movie tickets.

Recharge 500 yuan and get 2 free movie tickets.

Recharge 300 yuan to send 1 free movie tickets.

Fourth, find your birthday together in September (activity time: September 6-10)

Do you want to attend a group birthday party? ! Your birthday is in September, so hurry up!

Wanzhong R&F International Studios will hold a birthday celebration in the lobby on September 6th-10, and present a birthday gift.

On your birthday in September, bring your membership card and get a free movie ticket from the cinema lobby with the ID number information registered on the membership card information.

5. Shoot movie clips and freeze the wonderful moments (activity time: September10-September 30).

Pay attention to the official WeChat of Wanzhong R&F International Studios, send photos taken in our studios, share them with your circle of friends, and give us screenshots. We will draw 1 audience to present a Swarovski Mymiss necklace.

6. We all love movies and we all love ice cream (activity time: September1-September 2 1).

Pay attention to the studio WeChat, and reply to me "We all love movies, and we all love ice cream", that is, we have the opportunity to get an ice cream designated as Du by the International Studio. The winners will be announced every Monday, so please pay close attention to WeChat on that day. (Last week's winning 10 fans are announced every Monday for three weeks, with a total of 30 fans. The turnover is limited to September. )