What's the name of the Tik Tok 70-pound leader?

While Liu Genghong was busy drawing cakes with mermaid line and vest line for sweaty fans in the live broadcast, a girl with only 70 kg was quietly becoming popular by gaining weight.

At the beginning of March, an account named "You don't have enough to eat" began to publish a video of exchanging dried rice in Xiaohongshu, that is, a pair of girlfriends weighing 70 kg and 120 kg respectively exchanged recipes, and both of them expected to reach the ideal weight of 90 kg. The idea of one person losing fat and one person gaining weight made the video interesting, and in early April, it topped the Little Red Book Weekly Powder List. Since the release of Mi Huan series, the number of fans of this account in Xiaohongshu has increased from 3,000+to 577,000.

After The Little Red Book became popular, you settled in Tik Tok in mid-March because you didn't have enough to eat. At present, * * * has released 33 videos, and the number of fans has reached 1.7 million. The "anorexia" eating style of the 70 kg girl "head" in the account has also been imitated by many bloggers and once became a trend.

Of course, in addition to the "no food" alternative eating method and radio is just a surprise for girls who lose weight, this account also has various bonus elements. For example, at the beginning of the video, a girl of 120 kg usually makes breakfast for her girlfriends, which is a food element; A 70-pound girl eats with a big mouth, which leads to a dislocated chin, which is a funny element; In the video, the shots of their cats and dogs and two girls going to the company park to feed stray cats and dogs have appeared many times, all of which combine the elements of cute pets.

But all the elements are added on the basis that they are best friends, and the familiarity between old friends produces a natural chemical reaction, which makes ordinary daily life interesting. This is a major feature of girlfriends' accounts, but what else?

From "Fake Girlfriend" to "Real Girlfriend"

Girlfriend numbers active on short video platforms can be roughly divided into two forms, one can be summarized as "girlfriend content number" and the other can be summarized as "girlfriend viewing number".

The former is closer to short plays, presenting video content created with girlfriends as the theme. People who appear in the camera are usually girlfriends, represented by account numbers and fields; The latter is more inclined to VLOG style, usually recording from the first perspective, that is, shooting his girlfriend. Photographers are usually one of their girlfriends, represented by Crazy Sisters and Zhou Zhou.

Mo Xie's "Collection of Best Friends" released in Tik Tok was updated to 29 episodes, with a video playback volume of 65.438+43 billion. In this drama series, she plays an overbearing and cold female president, while Tian plays her silly and sweet girlfriend, who always dotes on her unconditionally and solves her troubles, which is closer to the replica of sweet pet drama than girlfriends.

Tian once mentioned in his speech that the account "Tian" was created by a team * * *(team * * *), and now it has been widely praised by CP. The linkage between the two accounts has achieved a win-win situation and achieved rapid growth. However, the plot of mass-produced tyrants and sweet pets quickly fell into homogenization, and then the account content gradually introduced operations such as teasing girlfriends, but what remained unchanged was a strong sense of script.

On this basis, naturally join the short play track. Click on Hotan Xiao Ye's homepage. Three short plays, Mo Xie's Counterattack, Evil Doesn't Suppress Righteousness and Detective Mo Xie, are being updated in Mo Xie, with the broadcast volume ranging from 654.38+0.5 million to 40 million. However, Tian Ono's short play "Little Things of Love" has been updated, and there is a collection of broadcasts. Their MCN organization's wolf culture has hatched a number of story accounts of tens of millions of fans, such as Huang Xiaoming in Takeaway World and Soul Dressing Room.

For an account like Mo Xie, which has a strong ability to create scripts, it is a reasonable choice to join the short drama track, which can not only meet the audience's demand for richer plots and character design, but also increase their income through platform purchase, paid account sharing and plot advertisement implantation.

However, the path from the plot number to the short play will not work on another kind of girlfriend account.

Although Tian He is a sister in the video, fans and creators know very well that they are just "fake girlfriends" of the script. No matter from the video content or the two protagonists Shao Yuxuan and Zhang Xiaohua, Crazy Sisters are committed to creating a sense of reality for the audience. In the account introduction of Tik Tok's homepage, Crazy Sisters also emphasized that "there is no team and guild".

The creation of crazy sisters usually revolves around trivial things such as delivering takeout, buying water, walking the dog and cooking. Jokes are always inadvertently pulled out in their conversation. In the video, Shao Yuxuan is dressed simply and casually, and photographer Zhang Xiaohua shoots with his mobile phone in hand, which gives the audience a strong sense of substitution and draws the audience closer psychologically. Realism and grounding gas constitute the differentiated advantages of crazy sisters, and the number of fans soared to 44 million, ranking firmly in Tik Tok's head account.

The rookie girlfriend's account is not enough for you, and it is also the first perspective to take a picture of a person's appearance. Thanks to this, the head chef's eating method can become popular-because girls who lose weight need similar realistic videos to make themselves look like watching the head chef eat at the scene to reduce their appetite.

The creation of a sense of reality makes this kind of girlfriends have a higher starting point, but it also makes the audience have higher requirements for reality. Observing girlfriends' accounts, it is not difficult to find such a phenomenon: fake girlfriends always lack real CP powder, while real girlfriends-at least the image of real girlfriends created by video creators-are always questioned about the authenticity of friendship.

Crazy sisters have been dissected many times, but after you don't have enough to eat, the boss and Mai Mai (that is, 120 kg girls) are quickly questioned as fake girlfriends and real colleagues. Arguments include, but are not limited to, the boss's indifference in the initial video, and the boss used to be a shop-exploring blogger. Although the boss explained them one by one in the live broadcast, the doubts did not disappear. This kind of questioning will also make them more cautious in choosing the way and time node of realizing, because fans' goodwill based on "truth" will easily dissipate once it is commercialized too quickly.

Of course, it can't be ignored that short video creation is usually a fragmentation decomposition and reconstruction of classics. For example, the creative British reality show "Supersize vs Superskinny", in which the fat man and the thin man exchanged rice, has already been realized, while the crazy sisters are actually influenced by the famous American sitcom "Bankrupt Sisters", depicting a sisterhood that loves each other and kills each other. The realism based on the creativity of film and television variety shows will indeed be discounted.

In the world of short videos, scripts and people are commonplace, and girlfriends, couples and lovers can all act. All the relationships presented may be traffic business. On the platform where falsehood has become the norm, it is not excessive to question the performance behind the so-called truth.

What are we looking at when we look at our girlfriend's account?

On the short video platform, "best friend" may represent a kind of personal design and business, but the female consciousness behind it cannot be ignored.

According to the data of Cicada's mother, among the video viewers of Crazy Sisters, 68.5% are women, and the male ratio is 3 1.5%. The ratio of male and female fans in Hotan Xiao Ye is also around 3:7. Several other girlfriends accounts with a certain number of fans, such as Qi Niu's girlfriend, my girlfriend's daily life, etc., are also fluctuating in this proportion.

Usually, the content of creative videos is mainly the interaction between women, and the audience is mostly women, which is the case in Gong Dou's plays. But there are exceptions. The account "Take My Best Friend" has about 65438+250,000 fans on the Tik Tok platform. Mimi, the protagonist of the video, is cute, petite and can speak Sichuan dialect. She is an unemployed girl who helps in a chain store at home. She steals strings and fights with her mother every day. According to Mama Chan's data, among the video viewers of this account, the proportion of men is as high as 93%.

Although the account was also taken by his girlfriend, the interaction between the photographer and Mimi was not strong. Many times, it is still the role of a photographer, and the interaction between the two is insufficient. The video script also emphasizes Mimi's cuteness most of the time, so it is more popular with male audiences. The general comment in the video comment area is: "Such an interesting girl must be very happy to get married."

The account number may be closer to the boyfriend's perspective than the girlfriend's perspective. Of course, it is somewhat arbitrary to divide it only by the number of male fans. However, it is an indisputable fact that different temperament positioning of accounts attracts fans of different sexes.

In the network context, "best friend" was once a stigmatized word. In the era of "fire prevention, theft prevention and girlfriends prevention", the word "girlfriends" has its own negative effects, which may be related to the extreme depiction of female friendship in some film and television works. For a long time, film and television dramas have lacked a positive and in-depth portrayal of women's friendship, and the hysterical plastic sisterhood in childhood or the scenes of good sisters finally turning against each other in kung fu dramas are often circled.

In recent years, with the rise of women's consciousness, a number of works describing women's friendship have emerged in the market, such as Sudden Vacation and I'm OK in a Foreign Land. Even An Lingrong, who has been repeatedly used as an example of modeling girlfriends in The Queen of the Palace, was originally criticized as jealous and gloomy. In recent years, she has been interpreted by some viewers as another kind of more vague and complicated feelings towards Zhen Xuan. Her last sentence in the play, "My life is not worth it", was also ridiculed by Zhen Shiyin as "My life is not right."

Behind the stalk, it shows that the market is really calling for a more real and three-dimensional female image. Although short video is a cultural product with strong entertainment in general cognition, as a product of the public, the creation trend of short video also reflects the deep demand of the cultural market.

Ai media consulting data shows that 202 1 year, sex ambassador? Tik Tok's share is 54.7%, and Aauto Quicker's share is 22.6%, both exceeding the share of male users. With the increase of female users using short video platform and the rise of female consciousness, the demand for more female-oriented content creation increases. In many couples, couples, and parent-child accounts, women are often in a subordinate position, but in girlfriends accounts, "double female host" and "big female host" are the most common patterns.

Even if the video creation is dominated by women, there may be men in the production team, which will inevitably lead to the introduction of male perspective. Therefore, it is undoubtedly welcome to present the female images more realistically and stereoscopically and realize the short video content of female narration in the true sense.

Recording stories and emotions that have been absent from popular culture is always the first step to change.

Text | Chutian

Edit | Zhang Youfa

References:

1. Body, Relationship and Scene Narration —— Women's Participation and Empowerment Strategies in Chen Ji's Short Video

2. Analysis of short video Mulongjie's sense of substitution

3. "Best Friends" media image picture book: Are black and red sisters and distorted friendship writers' pots? All-media school

4. Tian: What did I do from an intern to a blogger with millions of stories? Xinbang

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I support the dissolution of the current national football team, with interests leading and inaction. They have world-class resources and the best environment. What are they doing? What have they done? Without wonderful games, sportsmanship, short-term interests, unilateral crushing and ridiculous oolong, citizens no longer have expectations for the national men's soccer team in China. Rectification is what the national football team should do, and supervision is not necessary for the people of the whole country.

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