"Informal Talks" Began in Bili Bili

Wen | No.7 (Los Film and Television Research Group)

Every season is deeply trapped in the production dilemma of "poverty wears the center of the earth", but every season is tenacious and difficult to live. Eight months after leaving the screen, Hubei Satellite TV's global cultural exchange program "Informal Talks" (hereinafter referred to as "Informal Talks") once again sticks to the new season. At 8 o'clock tonight, the fifth season of Informal Talks officially started in Mi Le, Mi Le.

The fifth season of Fei Yi, like the previous four seasons, builds a bridge between China and foreign countries with international content and form, and its funny and personalized style is very "next meal". However, this season is a little different. The producer changed the broadcast mode to "Bi Li Bi Li and Hubei Satellite TV co-production" and also changed it to "the first network backstage"-from May 17, it will be broadcast on the whole network at 8: 00 every Friday night, and from May 24, it will be broadcast on Hubei Satellite TV at 9: 20 every Friday night.

After years of "independent entrepreneurship", countless netizens rushed to recommend "non-righteousness". How was the official "locked"? With a curiosity, Capture Entertainment (ID: ibuyuji) interviewed the creative team of this season's project.

The eight-month wait is very difficult for Effie, a fan group of Unjust, and rumors about the program's "off-air" are endless.

Yu Qing, the general director of Hubei Satellite TV, said frankly that the fifth season project was really "frustrated again" when attracting investment. In order to find more room for development, the program group decided to find a new direction. "Our fans have always been the most concentrated and energetic, so we took the initiative to contact Didi."

When I heard that a program of Hubei Satellite TV was particularly suitable, Ji, the producer of the film industry and Fei Zheng, didn't believe it at first: "I didn't know the existence of Fei Zheng at that time. I was under the impression that TV variety shows were either S-class traffic artists or serious. I didn't expect such a program. " Ji and his team members couldn't stop watching only one episode of indecent assault: "Let us have a feeling that indecent assault is tailor-made. The program is aimed at 18 to 25-year-olds, and fans who like to brush are also of this age, which is very suitable. "

In fact, we have always insisted on the non-righteousness of "independent operation" and have long regarded Bili as a propaganda position. After finishing the programs from the first season to the fourth season, the film industry found that the single episode of "Fei Zheng" was broadcast as high as 890,000 without any resource recommendation. "This is completely the data obtained by fans spontaneously from Amway, without any moisture and adulteration." What are you waiting for when such an excellent variety show is invited? Ji said with a smile: "It seems to be a meaningless daughter. I said come on! "

At the end of last year, Qing Yu, the general director, came with a team of "Fei Zheng" and had the first formal meeting with the film industry. The two sides soon reached a cooperation-the fifth season of Fei Zheng was jointly produced, produced and invited by Hubei Satellite TV. May 10 @ 呰呰呰呰呰呰呰呰呰呰呰呰呰呰呰呰呰呰 and @ 呰呰呰 In a word, Effie cried with joy: "Lock it up! Two of my favorite cooperations, crying! "

In the first episode of today's online program, the opening remarks of the "President" colonel are also full of confidence: "Cooperate with Bili Bili to create a historic first. Do you know what this is? Our "Informal Talks" cooperated with a company listed on NASDAQ for the first time! "

With the joining of the company, the "non-positive" investment situation in the fifth quarter has also improved. Although the production cost of the program has not increased significantly, "you can see some obvious improvements, such as shooting better promotional videos and posters and updating and perfecting the visual foundation."

Bili Bili, once labeled as a "niche website", has now become a leading cultural community for young people in China. The first quarter financial report of 20 19 released in May 2004 shows that monthly active users exceeded 1 billion for the first time, and daily active users reached a new high of 30 million. With a huge user base, Bi Li has completed the transformation from a secondary website to a multicultural community, which is increasingly regarded as the vane of Z generation pop culture.

"Non-righteousness" was officially branded as a mile. Will the content tend to be secondary and network? Qing Yu said that the program is still familiar with the formula and the familiar taste: "Bili Bili is a very strange ecological circle, and you may not be able to please it on purpose. On the contrary, if you keep your original style, you will be recognized as long as you have good quality. Our original intention has not changed, and we are still focusing on hot topics that young people like. Everything in the content and production remains original. "

Ji believes that the beep is not necessarily the second dimension in everyone's imagination. "The fans are eager to know what is happening on the other side of the world, and they also want to know the spark of cultural collision between countries." Wrong "is aimed at this kind of people. "If the only difference is that there is a broader platform and higher creativity," audiences and fans can play more creatively. Young people like second creation, which can give them a space to create "injustice". "

The biggest online feeling of "non-righteousness" is actually reflected in the brand-new broadcast mode. Since May 17, the program has been updated at 8: 00 pm every Friday, and then landed on Hubei Satellite TV at 9: 20 the following Friday. In the first episode, Chen Chao, the "shop assistant", looked at Amway in a new way: "In the fifth season of Informal Talks, you can brush it in Bili Bili, then brush it in Hubei Satellite TV, and then go back to Bili Bili for three brushes and four brushes ..."

Why is the Mile Mile version separated from the Satellite TV version by one week? "Because we have barrage!" Ji said that the most interesting thing about "Not Right" is that there are many stalks in the program content. "As an important interactive way and characteristic culture, barrage can feed back the content of the program and make the fan culture and barrage culture closely linked. We boldly innovated and screened out the golden barrage of the commentary program and put it on the TV broadcast version. " In addition, Li Li applied for representative accounts of Dazuo, Yang Di, Chen Ming, Chen Chao and 1 1 countries. "As guests, they can send a' reverse barrage' to interact with fans when the program is broadcast, and these funny slots and funny stalks will also be moved to the TV version."

Imagine the scene of "let the barrage fly" in the TV version of No, isn't it interesting? This innovation also makes "Fei Yi" the first TV variety show with barrage in China. Yu Qing said that there will be barrage content on the TV screen, which makes the network-station linkage appear novel. "Of course, we will also screen the barrage content to meet the broadcast requirements of public television stations."

As a "comprehensive N generation", "Fei Zheng" faces many difficulties compared with the head variety show of the first-line TV. Stumbling all the way, the fifth season of the program is definitely a miracle in the TV circle. The Douban score, which was stable above 9 in the first four seasons, makes people respect this program even more.

What is the biggest challenge in the new season? Yu Qing replied: "How to ensure the wonderful drama." She admits that the good reputation accumulated in the first four seasons of "Fei Yi" is hard-won, and what we have to do now is to protect it as always. At the same time, the program also seeks "innovation". On the one hand, young representatives from all over the world have joined new members, and Cheng Ming, a handsome little brother from Britain, makes people shine. On the other hand, the host, KOL and other guests with different identities participated in the program, and they were all related to the topic selection, which enriched the discussion of the topic.

As for the "topic shortage" that the outside world is worried about, it is not a problem. Yu Qing said that "topics that young people care about" is the first choice. "We set up a question bank for screening and repeated discussion. New things happen every day, different topics have different dimensions and angles, and young people's ideas are updated quickly. The same thing is the view two years ago, and now it may have changed a lot. "

For example, the topic of the first program "Yan value is justice" is combined with lipstick economy, Yan value economy and even foreign tax in various countries. Many rounds of discussion have produced many golden sentences:

"If I have to pay the beauty tax, I think I have to pay too much."

"A woman quickly attracts men's attention, and an Armani red tube 400 lipstick is much higher than the eye-catching rate of a LV bag."

"Girls wear makeup not just to please boys, but to please themselves. "

"Yan value is justice, what can beauty bring? Not only can it be realized, but it can also be changed, and life can be saved. "

"Aesthetics is the prejudice of the times. Everyone has the right to pursue beauty. Aesthetics makes our life interesting, but don't let it become a shackle of life. "

As Ji said, considering the production and broadcast cycle, Fei Zheng will not deliberately pursue the "hot search" of the topic, but the topic discussion in the program is expected to become a "hot search".

April 24, 20 15, Injustice premiered in the first season. Four years have passed, and no matter how difficult and embarrassing it is, the program group has been persisting. Referring to the old question "What keeps you alive", Qing Yu said with a smile: "Vulgarity is love!"

In the eyes of the creator, "love is not" is scattered all over the world and everywhere. "The fact that this program can live to the present really shows that everyone is' generating electricity for love'. Even advertisers and agencies have said that they must help you get advertisements and help you continue to do it. " In the view of Love or Not, this conscience variety is worthy of more people's recognition and love, and I hope it will be out of the circle one day.

Perhaps, the formal cooperation between Fei Yi and Bi Li will be an opportunity to get out of the circle. Ji is very confident about this: "The community interaction is good, and the original audience of" No "is also very active. The strong alliance between the two platforms will make more young people pay attention to this program. " At the same time, the fans will spontaneously find Amway-recognized content outside the circle. For example, the documentary "A Series of Life" became popular with Amway fans. Yu Qing's mentality is relatively relaxed: "What we can do is to do our best to do the content well. Whether we can go out depends on fate. Of course, we have also worked hard for many years. This is definitely an opportunity and I hope to have a good result. "