I didn't understand until I read Lao Hua's book.

I've read nearly 1/3 of Lao Hua's entrepreneurial notes, and it's hard not to love him after watching him sincerely share them. This book tells in detail the wonderful experience of Lao Hua starting from scratch in New Zealand when he was in college. After returning to China, he was hit hard by the stock market and was forced to work to make a living. Later, he turned over through a series of businesses such as selling board games and oil paintings. This book is compiled from articles shared by Lao Hua in foreign trade forums, and it is hard to escape the word "wonderful"!

After the background introduction, let's talk about the Sao operation of Lao Hua that I saw these two days.

It will be 2009, and Lao Hua is still in the business of selling board games. He noticed New Zealand, a business that turned him over, because he was forced to go to work in the company during the stock market crash. He has been paying attention to the familiar New Zealand market.

Secondly, because he has several years of business experience in the New Zealand market, his oil painting business is like a game across the border. He knows all the levels. It's important to walk again. See here, I just know what is real wealth.

After observing the New Zealand market for more than a year, Lao Hua takes time every week to see which products sell well and which ones don't, and to see the trend. Then, with his past experience, he began to draw his past business behavior patterns:

How to find products? How to repair the transportation? How to repair the channel? How to price? How to market? When faced with these specific problems, Lao Hua can always grasp the essence quickly! The supplier made an appointment for dinner, massage and foot massage. If he doesn't go, getting things done quickly will always be his first priority!

Before doing oil painting business, he investigated the sellers who played better, analyzed competitors and figured out what strategies he should adopt to win.

In the initial dividend period, he quickly entered the market. After a large number of players entered the market, after the profits fell, he thought about how to increase explosive products or how to slow down the downward trend of product pricing.

Real players always have to constantly adjust their strategies according to the changes in the environment, and those players who are unaware of the changes in the environment are in danger!

The following is my favorite part extracted from the book, enjoy it.

Excerpts from Mr. Hua's entrepreneurial notes

I have seen many people complain about social injustice and try their best, but there is still no chance. "Please ask yourselves, have I really exhausted 100% of my efforts?"

Hard work does not mean hard work. By hard work, I mean that when we encounter difficulties, the only thing we want to do is to solve them. You are willing to make every effort to try. I dare say that 90% of people who say they have tried have never really tried.