How to Position Weibo Marketing?

The orientation of Weibo should first be clear about the theme orientation. To put it simply, it is clear to whom Weibo wrote it. What does Weibo do? Let's start with who Weibo wrote it for. Is it for friends and family? Or for yourself? Or for some specific groups, such as photographers, tourists, caring people, vulnerable groups, business managers and so on. Then I think about what I wrote about Weibo for. Is it to record life or to make friends? Is it to learn new knowledge, or to share ideas and experiences with others? Is it to show yourself or to influence others? Weibo Positioning Secondly, it is necessary to define the content positioning, that is, what to write and how to write. The theme has been clearly defined in the front, and the direction of the content is probably clear. Now it is up to us to determine the specific content of Weibo. For example, writing for friends and relatives, you can write some interesting things about life and share life experiences; If you write for yourself, write your own life experience and learn from it; If it is aimed at a specific group of people, such as travel enthusiasts, you can share some travel experience or consultation. If you want to make friends, you can try to add some hot topics and funny elements to Weibo. What should I write after deciding what to write? First, you can refer to some famous grassroots blogs, or Weibo, which you think is very interesting. Summarize the characteristics of ta in Weibo, learn some blog skills, especially Weibo's expression, and use more online buzzwords. Pay attention to the use of prime time, pictures and videos. Pay attention to write Weibo as vividly as possible, and put an end to Weibo who has a running account. The answer comes from the micro workshop, I suggest you go and have a look.